Marque créative pour charmeurs (fous)Visitez www.tesbow.comcreative brand for (fun) charming gentlemenVisit www.tesbow.com

Leica Microsystems belongs to Danaher Corporation. The Leica Medical portfolio includes consultation and surgical microscopes with embedded hardware and software for visualization in Microsurgery (Neurosurgery, Plastic and Reconstructive Surgery, ENT, Orthopedics, Dentistry...) and Ophthalmology. I am managing the Marketing department of Leica Medical Visualization business for Europe, Middle East and Africa with a Global Marketing extended support Responsabilities:> Define Marketing Strategy and implement Marketing Plan and comprehensive campaigns to reach business objectives by generating demand for Medical Division portfolios - managing business and people> Create innovative downstream multi-national & omni-channel marketing campaigns, tools and tactics aligned with sales needs, ROI oriented> Strengthen Digital practices and tools in Leica and Danaher in Marketing and Sales (eg. 5 days Digital Summit for worldwide Neurosurgeons with 18 live symposiums / Designing and Implementing a Social Selling Curriculum for 300 sales rep with KPIs management) > Establish forecasts, Daily Manage KPIs through dashboards to follow up our marketing performance and countermeasures when necessary, Manage Budget> Launch Products and Create&Implement Campaigns:**Conduct Market Analysis, Voice of Customer, Voice of Sales**Identify customer persona/buying journey**Define value proposition and messaging platform, key visuals**Collaborate with agencies, freelancers**Engage Internal sales and channel partners (training, newsletters...)**Oversee beta-tests organisation and reports**Make relevant recommendations for products roadmapsHow I make the difference ? > Highly Consider sales team needs & engagement - tactical >Apply GE FastWorks methodology to deliver quickly and improve by iterations>Build co-marketing with our channel partners>Implement Social Selling Curriculum for 300 Sales reps globally>Encourage creativity and experimentation

Mission : Relaunch GE Surgical imaging business in Europe Responsabilities :> New Product Introductions : sales team training (30 sales specialists), internal engagement journey (webinars, newsletters, sales portal…), competitive intelligence> Key Opinion Leader (KOL) management : testimonial, product improvements board/ Voice Of Customer (VOC), Strategic Business Project Management (3D Printing in Surgery...)> Promotion : Digital communications & Congresses organization> Product Development : travel to R&D in GE China to prepare next generation of surgical radiologyequipment, providing detailled market data, ergonomics study and customer input

> Launch the first massive MRI upgrades at GE Healthcare : Define customer persona, value proposition, Create marketing/sales tools & offering package (Service, Education & Product)> Installed Base / Product Lifecycle Business Development through Demand Generation & Marketing Automation : support sales team prioritizing funnel (1200# eligible customers to 400 leads) accross various channels (Digital, Face-to-face, Postal), tracking by Marketo & Salesforce > 1,5 year Customer Engagement Journey + Commercial target achieved successfully withing the timeframe defined at NPI> Sales Engagement Journey : develop internal awareness & engagement through training curriculum, newsletters, bootcamps, etc - for European sales team (200 sales specialists & account managers) to Top Management (CMOs, CEOs Europe)

Implement Compton/Collimated (gamma prompts) cameras for real-time control of Hadrontherapy/Carbontherapy/ProtontherapyEXPERIMENTATION - NUCLEAR PHYSICS> Detectors research & development : crystal, PM etc> Electronic set-up implementation> Radioactive sources managementANALYSIS > Data processing> C & C++ programs creation & implementationPUBLICATIONS> Scientific article as internship report > Poster > Presentations for Medical Physicists & ResearchersBIBLIOGRAPHY > Biology & Radio-biology, Electronics, Crystals, Detectors, Protontherapy / Radiotherapy

Led quality controls of machines and patients treatments conducted at CyberknifeKey achievements> Bug detection after several analyses at the measurement station located in the radiotherapy room & resolution> Follow patient pathway, from diagnosis (PET/CT, MRI...) to treatement (Classic Radiotherapy, Radiosurgery...)

> Studied Positron Emission Tomography (PET) for monitoring in hadrontherapy by simulation experiences

> Studied particles losing energy by ionization & their applications in Nuclear physics detectors (detectors in Mayence) & in Medical (from imaging to Radiotherapy & especially Carbontherapy)> Processed data and analysis