Senior Buyer – Omni-Channel Toddler Boys Apparel Merchandising – Strategy, Financial & Team Leader
Led a $300M apparel P&L business with growing market-share & guest-centric assortment strategies to deliver growth & meet the needs of the dynamic consumer. o Leader & Change Agent for evolving business models & delivering implementation to adapt to an Omni-Channel Retail Marketplace. o Accountable for accurately developing long-term financial plans and forecasting the ongoing business.o Cross-Functional Team Leadership across PD&D, Presentation, Stores, Marketing, Finance, Inventory Planning & Pricing.o Responsible for identifying innovative strategies to meet guest needs & drive sales/profit.o Drove world-class execution in the areas of promotional planning, product design & development, assortment planning, merchandising presentation, negotiations & vendor relations.o Developed a robust Merchandising, Product & Pricing strategy to deliver Fleece Sales Growth at +11% & increased +900bp profitable market share to acheive #1 Category Share.o Worked in close partnership with PD&D Teams to develop a trend-right core & fashion assortment that evolved with consumer need & delivered on a 4-prong differentiated brand principle positioning. o Coached and managed the performance of the direct & broader team fostering the Target Brand.o Consumer Shopping Experience Development – Prototype Division CaptainDeveloped industry-leading Strategic Plans to Optimize Navigation for Target’s Baby Apparel Chain driving a +2% comp growth improvement across 1800stores to deliver $1.4B in sales. Simplified the Store experience for the changing consumer, optimized consumer traffic & purchase conversion patterns to optimize sales, profit & loyalty. o Led a Team (cross functional / direct / indirect reports) to position Target Baby Apparel for the Millennial Guest through innovative, insight-driven ideas & a cohesive collaboration plan. Created a data-driven store layout strategy. Aligned digital and onsite experience. Collaborated, Directed & Led a cross-functional team.