Design and lead the B2B2C go-to-market strategy for the French and SEO markets, scaling revenue 7x (from 5M to 35M ARR) and expanding the team from 40 to 80 executives.Lead the French sales department defining sales strategies, management structure, trainings, KPIs and targets over-achieving the Business Plan (125% in 2022 and 112% in 2023).Test and scale new revenue-growth opportunities through lean management launching successfully 4 new business verticals (Banking, Property Management, Rental Management and B2B Assets).Conduct market analysis through database processing (Hubspot export, Big Query and Excel) to improve sales efficiency by 200%.Test and implement prospection tools (Lemlist, Kaspr, Lusha, Phantombuster, Dataminer) increasing sales conversion rate by 35 %.Manage the relationship with C-level key accounts closing 5 nationwide partnerships.Train executives and managers on sales methodologies (SPIN Selling, objections handling, need discovery and closing) improving closing rate by 35%.Manage the lead generation team through organic SEO, content creation and linking increasing the traffic to our EMEA sites and leads generated by 300 % in 6 months.Design and lead the recruitment strategy of the French and SEO markets (scorecards, job offer, interviews, tracking) recruiting 182 executives in 2 years.Work together with the Revops team to harmonize Hubspot CRM structure and automation across all marketsCollaborate with cross-functional teams, including Human Resources, Product, Operations, Data, Marketing, and Customer Success, in the design and implementation of the sales business plan, campaigns, and market studiesAttend company and industry events promoting company brand and initiating new partnerships.

Design and lead the go-to-market strategy of the Spanish market generating 2 X revenue QoQ (from 4M ARR to 8M ARR)Design and implement tools such as dashboards, KPIs, and results tracking tools through Hubspot, Big Query, and Excel, improving sales efficiency by 150%Lead the Spanish sales department redefining strategies, management structure, KPIs and targets over-achieving the Business Plan (145% of Q4 2021 Business Plan).Motivate the Spanish Sales department through weekly motivational speech and monthly recognition awards, setting in November 2021 the all-time record of partnership closed with 321.Harmonize and supervise the management routine across the Spanish sales department through schedule, meeting content and materials.

Design along with the Chief Marketing Officer and VP of Sales the Sales and Marketing GTM strategy generating 2X revenue growth in the first 12 months (from 12 M ARR to 24 M ARR).Participate in the implementation of the digital marketing strategy with the event management, content creation and paid advertising teams increasing the number of inbound qualified leads by 400%.Lead the global Business Development department through KPIs, targets, sales strategy and forecast achieving 300% growth in the number of SaaS demonstrations booked.Design and lead the SaaS Sales strategy using MEDDPICC methodology improving sales conversion by 50%.Design and automatize the SaaS sales funnel with Salesforce, Outreach, Lusha and Sales Navigator doubling the demo booking conversion rate.Analyze market trends through content and podcast research training executives once per month on advertising and online publishing market knowledge.Launch 6 new markets in North and South America recruiting a remote team in Colombia.Scale up the department by recruiting, training, and onboarding, tripling its size from 8 to 25 business developers.

Design and lead an Affiliate Marketing Global Sales strategy growing company revenue 4X from 5M to 20M€.Report directly to the CEO through P&L and forecast increasing margin percentage by 50 %.Lead and manage 3 teams of 15 account executives (Publisher, Advertiser and New Business) reaching 150% of the target.Manage a portfolio of 10 Tier-1 publishers through frequent meetings, campaign optimization and price negotiation generating 4 M ARR.Collaborate with the Data and Engineering teams building an internal campaign tracking and CRM tool in 2 months.Attend yearly 4 Affiliate Conferences to network and meet face-to-face our publishers, advertisers and competitors improving by 2x our advertisers network and 4x our publishers network.

Prospect, negotiate and close complex Hardware and Software deals (Cloud Computing, Servers, VoIP, …) through emailing, phoning and meeting face-to-face achieving 1.2M new business ARR.Lead a team of 4 Field Account executives by using Solution Selling methodology increasing 2X the overall portfolio from 500 to 1000 B2B customers.Report the team performance (ARR, MRR, Margin and Forecast) to the CEO on a weekly basis generating 7M ARR and improving margin percentage by 10 points.Collaborate with the engineering team (network and cloud architects) to design the project proposals (technical and financial) closing 5 deals of 150 K+ ARR.

Manage a portfolio of SMB and Enterprise accounts of 2.5 M ARR.Prospect, negotiate and close through Solution Selling a monthly quota of 75K new business per month.Design and implement account strategy on Key accounts increasing portfolio revenue by 35 % per year.Work with the Presales team designing technical solutions and financial offers on complex deals.Learn constantly about the new features of COLT solutions (VPN, VoIP, Data center solutions, cloud computing environment, …) improving industry knowledge.Collaborate with the Marketing and Business Development team through feedback and quality checks increasing the volume and quality of leads received each month.

Call 100 prospects per day to book meetings with the Sales Account ExecutiveQualify inbound leads in French, English and German by calling and asking technical questions improving the lead qualificationProspect C-Level of target companies through cold calls and emails qualifying their IT needs and convincing them to attend a first sales meetingAnswer the live chat of COLT website to help, qualify and generate qualified leads for the Sales team.Become an expert on complex IT solutions provided by COLT (VPN, VoIP, Data center solutions, cloud computing environment, …)

Graduation-year internshipMission: Project Manager and Assistant of the Sales and Marketing Director.

Marketing Assistant and implementation of the new “Le Meridien graphic guidelines” for both hotels Le Méridien Tahiti and Le Méridien Bora Bora

Mission: Audit in human resources (harmonization of commercial procedures).

Mission: marketing research study on the attendance rate in public transports (MVV GmbH)