Lead marketing team and manage marketing operations and assets, and ensure integrated relationships with cross-functional teams. Plan for monthly marketing campaigns and budget management. Designed reporting structure for performance metrics for digital outreach initiatives and implemented SEO strategy across key digital assets.Key Results:1. Developed go-to-market strategy for company’s flagship technology product, Purple Rewards (mobile app); achieved 35% download rate from directed visits.2. Achieved over 1000% increase in users for Purple Rewards from beta phase, with over 70% retention rate.3. Introduced digital ads strategy that resulted in 500% increase in engagement rates.

Oversee editorial aspects of article content and design production.Key Results:1. Conceptualised and built the online platform.2. Achieved top 3 organic SEO positions on Google for targeted keywords (homepage and article content).

Oversaw content planning and digital ads schedule to create an effective outreach programme for an online audience. Developed content topics that were current and modern, and subsequently developed an SEO strategy that resulted in multiple articles to be ranked on Google Page 1 for an extremely competitive set of keywords. Achieved SERP #1 position for several search terms.Key Results:Generated 400 franchise enquiries for clients.

Lead and manage the marketing team. Conceptualise and execute overarching business expansion and marketing strategy for company clients and oversee development of marketing collaterals. Develop the marketing pathway for both local and international brands looking to adopt business expansion by way of franchising in Singapore.Key Results:1. Managed a team of 10 members across 4 countries and 3 timezones.2. Generated 30 prospective leads for business consulting services.

Providing customised solutions to businesses looking at sustainability options or expansionary endeavours. Utilising several tools to help businesses identify gaps and recommend actionable solutions, such as government grants, diagnostic toolkits and overall productivity analytics.Key Results:Received a Letter of Commendation from a client that was sent directly to the CEO of Enterprise Singapore.

RegionF.com is an online franchise magazine and business opportunities showcase based in Singapore for franchisors, franchisees and others looking to be a part of the franchise industry. Breaking away from the traditional model of a business/franchise platform, RegionF adopts a presentation format that instead highlights creative media.Key Results:1. Grew to one of Asia's top franchise platforms.2. Achieved top 3 organic SEO positions on Google for targeted keywords (homepage and article content).

Consult for multiple businesses in an array of industries, ranging from F&B to fashion retail, education and services. Responsible for project management focused on franchise development, market research/feasibility studies, and financial modelling to determine best suited expansion options for local and overseas territories. Had the privilege to work with businesses and their top-level management to determine overall strategic direction, based on the needs-and-wants of the corporate environment.Key Results:1. Streamlined franchise project deliverables and restructured financial projections model.2. Developed franchise structures what were implemented into clients' business operations.3. Part of the team to provide key insights to a local Singaporean household brand (soya bean products) for successful market entry into Japan.4. Achieved several client testimonials for company.5. Spent 1 month in Ho Chi Minh City, Vietnam, to document operations for one of the local Big 4 corporations.