Mark Richards

Mark Richards Email and Phone Number

Senior Product Leader @ Reframe
Atlanta, GA, US
Mark Richards's Location
Atlanta, Georgia, United States, United States
Mark Richards's Contact Details

Mark Richards work email

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About Mark Richards

As an award-winning digital product evangelist and technology innovator, I have a history of designing industry-leading products and unparalleled user experiences to deliver double-digit revenue growth. I thrive solving user problems, reimagining products, and leading high-performing teams to build highly-regarded consumer products at scale. Always focused on talent management, I am an empathetic leader that cultivates diverse and inclusive teams bringing people together with skills to build and transform product organizations while creating a culture of authenticity, creativity, and transparency.Throughout my career, I have harnessed my technology expertise to expand business opportunities, improve product experiences, and impact the bottom-line. Coupled with my digital product vision, strategy development, management, finance, and talent management skills give me a unique perspective to be a change agent for an organization. CAREER SUCCESSES➣ Established and implemented a digital product strategy for FanDuel’s future in the media space.➣ Directed all aspects of product strategy, definition, and development for the NBA Digital business.➣ Architected multiple digital product organizations to deliver extraordinary user experiences across a variety of platforms and form factors.➣ Reimagined the March Madness Live streaming product delivering the largest scale digital event in Turner Sports history.AWARDS & HONORS★ Five-time Emmy-nominated, Academy of Television Arts and Sciences: NBA app – NBA restart (2020), March Madness Live (2014, 2012, 2011), PGA Championship Live (2006).★ Chosen for company’s 1st Executive Latino Leadership Experience program, 2020.★ Selected for Turner Leadership Experience in 2019.★ Won 11 awards at the 2013 Social TV Awards for reimagining the social media product strategy.AREAS OF EXCELLENCE✓Product Strategy & Development✓User-centered Design✓User Research✓Content & Streaming✓Organic Growth✓Sports, Sports betting, & Fantasy✓Revenue Growth✓Relationship Development✓Team Building✓Budget Accountability✓High-Profile Client Engagement✓Diversity & Inclusion✓Organizational Restructuring✓Device Platforms & TechnologyIf you need strong growth- and results-driven leadership to move your business to its next level of success, contact me at clemudelt@gmail.com.

Mark Richards's Current Company Details
Reframe

Reframe

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Senior Product Leader
Atlanta, GA, US
Mark Richards Work Experience Details
  • Reframe
    Senior Product Leader
    Reframe
    Atlanta, Ga, Us
  • Fastbreak.Ai
    Product Lead
    Fastbreak.Ai Oct 2023 - Present
    Charlotte, Nc, Us
    Fastbreak is the fastest and most capable sports scheduling platform. Delivered as a SaaS solution and built on state-of-the-art cloud technology for speed and scale, Fastbreak brings the power of world-class, sports scheduling optimization experts to your browser.As Employee #10 and the sole product leader at Fastbreak.ai, I spearhead the entire product development lifecycle—from discovery to delivery—driving innovation and efficiency across our offerings. I’ve collaborated closely with major leagues like the NBA, NHL, and MLS Next to optimize scheduling processes and improve league operations. My work includes introducing startup-friendly processes for sprint planning, documentation, and communication, while also conducting market research and competitive analysis to drive growth in the youth sports sector. Additionally, I’ve partnered with scouting departments from organizations like the Indianapolis Colts and Brooklyn Nets to conceptualize a stealth-mode product.
  • Fanduel
    Vp Of Product, Media Products
    Fanduel Jun 2021 - Jun 2023
    New York, Ny, Us
    At FanDuel, I developed and implemented the company’s strategy in the media space, spanning streaming, sponsorships, betting, fantasy content, and partnerships. I launched FanDuel TV+, the first digital streaming sports betting platform, while crafting a "zero to one" product strategy that restructured the organization for long-term growth. I centralized core technologies like CMS, VMS, and AdTech, and consolidated content products into "FanDuel Research," a go-to hub for sports bettors and fantasy players. My SEO initiatives drove 200%-1,000%+ growth across key metrics, and I evolved FanDuel's approach to league partnerships and branded products. Additionally, I championed diversity by founding a Hispanic/Latino ERG.
  • Warnermedia
    Vp, Product Management – Nba Digital
    Warnermedia Apr 2016 - May 2021
    New York, Ny, Us
    At the NBA, I led the transformation and scaling of the digital product organization, driving product strategy, lifecycle management, and business development executions, which contributed to a 13% annual revenue growth. I reimagined NBA League Pass and NBA TV, boosting revenue by 22% annually through innovative pricing and packaging strategies. Overhauling NBA.com and the NBA app led to a 58% increase in premium video subscriptions and maximized ad revenue. I spearheaded stakeholder management with key partners like Apple, Google, and Microsoft, and introduced an innovation practice for rapid idea generation and testing. Managing a team of 30+ and a $40M budget, I implemented agile development and design thinking to deliver omnichannel products across web, mobile, connected TVs, and VR.
  • Warnermedia
    Sr. Director, Product Management – Ncaa Digital / March Madness Live
    Warnermedia Sep 2012 - Apr 2016
    New York, Ny, Us
    At NCAA Digital, I developed a “one to N” product strategy that optimized the product portfolio and grew ad revenue 80% by introducing innovative ad experiences. I led a redesign of March Madness Live, the flagship streaming product, which increased live streams by 164% and viewing time by 64%. Additionally, I revamped the free-to-play bracket gaming strategy, leveraging behavioral research to double registrations and triple bracket entries, surpassing 1 million total entries.
  • Warnermedia
    Director, Sports New Product Technology – Turner Sports New Product Group
    Warnermedia Feb 2010 - Sep 2012
    New York, Ny, Us
    At Turner Sports, I ideated, developed, and launched digital sports products across various platforms, partnering across sports portfolios for both new and existing products. In this product architect role, I spearheaded the creation of 9 March Madness products, including the flagship March Madness Live, and enhanced the PGA Championship iPhone app, ensuring its operational stability.
  • Warnermedia
    Manager Of Technology, Web Application Developer – Pga.Com
    Warnermedia Jan 2004 - Feb 2010
    New York, Ny, Us
  • Ups
    Contract Application Developer
    Ups Sep 2003 - Jan 2004
    Atlanta, Ga, Us
  • Biolab, Inc.
    Application Developer
    Biolab, Inc. Feb 2002 - Sep 2003

Mark Richards Skills

Mobile Devices Product Management Digital Media Product Development Social Media Mobile Technology User Experience Technical Leadership Software Development Management Application Architecture Mobile Applications Sports Digital Strategy Web Applications Strategic Partnerships Product Strategy Web Development Cms Integration

Mark Richards Education Details

  • Clemson University
    Clemson University
    Computer Information Systems (Cis); Minor: Business Administration

Frequently Asked Questions about Mark Richards

What company does Mark Richards work for?

Mark Richards works for Reframe

What is Mark Richards's role at the current company?

Mark Richards's current role is Senior Product Leader.

What is Mark Richards's email address?

Mark Richards's email address is cl****@****ail.com

What schools did Mark Richards attend?

Mark Richards attended Clemson University.

What skills is Mark Richards known for?

Mark Richards has skills like Mobile Devices, Product Management, Digital Media, Product Development, Social Media, Mobile Technology, User Experience, Technical Leadership, Software Development, Management, Application Architecture, Mobile Applications.

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