Directed all business, editorial, marketing, community, electronic media and social media operations for Inside Texas and InsideTexas.com (http://www.InsideTexas.com), an independent publication covering University of Texas athletics and one of the largest on-line Longhorn fan communities. • Developed and implemented marcom and content strategy.• Designed community-building programs.• Negotiated and administered strategic partnerships with ESPN, Fox Sports and Yahoo.• Project managed internal and external resources for 2008 website relaunch and subsequent redesigns.• Hired, trained and directed content, editing, creative, community moderation and marketing staff.• Mentored staff writers, freelance contributors and editing staff throughout the publication process.• Simultaneously managed business operations and online, magazine and book content deliverables.• Created and managed customer engagement and customer service, retention and win-back programs.• Researched and wrote over 1,000 published articles.• Frequent company spokesman on radio and television.

Hosted a three-hour-a-day, five-day-a-week, topic-oriented, drive-time talk show (Nov. '99-Sept. '00) and a Sunday talk show (Oct. '98-Nov. '99). Prioritized daily topics, researched issues and organized a coherent and lively show flow. Consulted with sales, promotions and production staff on promotional opportunities for the show and the station. Provided voice-over work for station advertisers.

Founded, managed business operations and generated content for a subscription-based publication covering University of Texas basketball. Sold the publication to Inside Texas in December of 1996.