Working on Activision, supporting the launch of paid titles such as Call of Duty: Modern Warfare and free-to-play titles such as Call of Duty: Warzone.Currently accountable for:- Overseeing the digital and performance marketing for Call of Duty: Warzone which now has over 60MM players. This includes everything from planning and executing Launch through to maintaining Always On user acquisition and Seasonal content drops- Leading the annual performance strategy for Call of Duty: Modern Warfare across 25+ markets in EMEA and APAC- Performance and reporting across all of digital

Working on Activision, supporting key titles including 3 iterations of the Call of Duty franchise, Destiny, Crash Bandicoot, Spyro & Sekiro.Key responsibilities include:- Planning key multi-million dollar beats throughout the year across digital channels including both performance (Facebook, Instagram, YouTube, Search, Twitter, Snapchat) and display across 22 EMEA markets for both Call of Duty and Destiny- Performance lead across all franchises and assisting as lead on the Destiny client team, producing media plans and rationales for all key beats throughout the year- Implementing strategies centrally to a very granular level (e.g. 20+ adsets per market on Facebook) whilst also co-ordinating with local BUs to ensure content is localised- Liasing with the client team on COD, ensuring strategic alignment and provide them with performance insight- Communicating and coordinating with clients on a daily basis, both at an international level in the UK and global level with Activision's US marketing team- Developing detailed in-house excel reports (combo-boxes, sumifs, vlookups etc.) for reporting mid-campaign and using third party tools such as Google Datastudio and Datarama for a more holistic view. Reporting back to the clients through PCAs after each beat- Working with Python scripts and bulk sheets to speed up processes around planning, budgeting and account development and implementation- Working with third-party vendors to further develop granular builds and drive improvements to performance

Key responsiblities included: - Working across a number of clients and verticals including Porsche, Co-op Food, Co-op Bank, Sports Relief and Ferrero- Responsible for planning cohesive PPC and paid social strategy to support client’s campaigns (Planning, Strategy, Implementation etc.)- Use of a wide variety tools including, Social.com, Socialmoov, Power Editor, AdWords, DoubleClick & Twitter Ads- Frequently presented and discussed ongoing PPC strategy with all clients

Key responsibilities included:- Optimising PPC advertising for clients such as Aviva, Lexus, Toyota and Costa Coffee- Daily reporting as well as monthly client meetings- Internal administrative tasks such as financial reconciliation of multi-million pound budgets on a monthly basis- Using multiple third-party bid management platforms including DoubleClick and Marin

Whilst at Rebecca Battman Limited, an independent brand consultancy firm, I provided day-to-day support on new business and larger branding programmes. I also assisted with projects at both a strategic and tactical level.

Organised campaigns to promote brands such as Accenture and Southern Comfort.Liaised and communicated with my employers to develop an innovative and effective marketing strategy.Worked in a team and networked with students to provide feedback on the campaign.