Cleomar Ferraz Aliane Email & Phone Number

Cascais, Lisbon, Portugal

Residential Real Estate Consulting for the acquisition of residence and real estate assets.Support in all segments of the real estate market through JLL 360º coverage.

Lisbon Area, Portugal

- Support companies and people to stablish in Portugal and Europe.- Marketing analysis for business viability- Business modeling for Europe market.

Portugal

Responsable to prospect and develop new clients in Portugal.

São Paulo Area, Brazil

- Ophthalmologiy Business Integration in Latin America after aquisition from MSD.

São Paulo Area, Brazil

- A short term job to grew and expanded opportunities in Clinical Trials support areas, as medicines and supplies, samples for clinical analysis, including biological material.- Implemented the new corporative positioning and image identity, changed focus for biotech company support in the diagnosis process for rare disease.

São Paulo Area, Brazil

Reported to the VP of the Ophthalmology division for Latin America in this new position created to consolidate ophthalmologic regional marketing for Argentina, Brazil, Chile, Colombia, Mexico and Venezuela: • Customized and implement the Global Marketing Strategy for the region;• Aligned the strategy on a regional basis;• Assured integration of the Ophthalmology division with the different segments: Glaucoma, Tears, Surgical, Allergy and Retina.• Introduced tools and metrics to measure promotional efficacy, supported by business intelligence and productivity areas.

São Paulo Area, Brazil

Reported to the VP of Ophthalmology for Latin America. Major achievement and responsibilities:• Developed and implemented marketing plan for the six main regional countries (Brazil, Mexico, Argentina, Chile, Colombia and Venezuela).• Coordinated a strategic regional plan and local plans for the Glaucoma segment.• Launched products on a regional basis, providing support to Product Managers from each country• Created and consolidated a Medical Advisory Board in the main countries to support product strategy.• Close relation with KOL and their universities globally. • Implemented a CME program for the Latin American KOL associated with main universities of the world.• Introduced a tablet as visual aid innovation tool to launch a product as the first company in the ophthalmic market and first in Allergan (year 2010)• Consolidated Allergan as an investigation company creating a corporative Award for scientific papers and expand to other therapeutic areas in ophthalmology.

São Paulo Area, Brazil

Reported to the Group Manager and was responsible for:• Leading the Pharmacia Upjohn Ophthalmic division after its acquisition by Pfizer.• Working with a sales team specialized in Ophthalmology.• Coordinating and implementing strategic and tactical budget procedures in addition to performing a successful product launch.

Rio De Janeiro Area, Brazil

Report to Marketing Director• Implemented a new methodology for pharma business associated with the Sales manager, creating a promotional calendar, identified the ideal medical panel for each territory and training the Sales team with appropriate material. Increased assertiveness in the target doctors, generating sales results of 110% in the first semester versus Budget in 2003.

Rio De Janeiro Area, Brazil

Report to Marketing Director• Increased the aseptic solutions indication close to lenses adapters – Increased 28% in Sales US$ (2001-2002), representing 20% over Budget. Increased participation in 2% consolidated the B&L leadership in the segment. (Source: AC Nielsen – Dec 2002.

Rio De Janeiro Area, Brazil

Report to Marketing Director• Introduced the Pharmaceutical business in Brazil – Started the operation launching five products in the ophthalmic segment cover Glaucoma, Dry Eye and Anti-infective areas in line with Budget.

Rio De Janeiro Area, Brazil

Report to Product Manager - Sunglasses Ray Ban / Killer Loop / Arnette and Contact Lenses and Aseptic Solutions.- Prepared promotional materials and Trade Material- Marketing Budget Control- Realize events for Trade, opinion leaders and specialized Midia.

Rio De Janeiro Area, Brazil

Financial Support for Marketing as a Business Partner - Consumer:- Marketing Budget Control.- New Product developement- Cost of goods control

Rio De Janeiro Area, Brazil

Sales Force Support:- Sales quota analysis.- Format and provide Sales Control Reports

Rio De Janeiro Area, Brazil

Development Of Top Management Competencies, Excel Learning Services

Master Of Business Administration (Mba), Marketing

MBA - Marketing

Engineer'S Degree, Engenharia Mecânica De Produção