Cleona Lee

Cleona Lee Email and Phone Number

Co-founder and Chief Executive Director @ FUNCTIONAL FOOD CLUB
Kuala Lumpur, MY
Cleona Lee's Location
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, Malaysia
Cleona Lee's Contact Details

Cleona Lee work email

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About Cleona Lee

Professional Artist Choreographer turned Brand Strategist & Creative “If there’s no 1 solution, there will be 2.” Don’t dwell, keep moving forward. ✊✊✊

Cleona Lee's Current Company Details
FUNCTIONAL FOOD CLUB

Functional Food Club

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Co-founder and Chief Executive Director
Kuala Lumpur, MY
Employees:
7
Cleona Lee Work Experience Details
  • Functional Food Club
    Co-Founder And Chief Executive Director
    Functional Food Club
    Kuala Lumpur, My
  • Nocco Sweden - Singapore & Malaysia Market
    Chief Business Development Officer
    Nocco Sweden - Singapore & Malaysia Market Jan 2021 - Present
    Malaysia
    NOCCO MALAYSIA & SINGAPORE NOCCO - NO CARBS COMPANY | A SWEDISH FUNCTIONAL FOOD COMPANY
  • Barebells Functional Foods Sweden - Singapore & Malaysia Market
    Chief Business Development Officer
    Barebells Functional Foods Sweden - Singapore & Malaysia Market Jan 2020 - Present
    Singapore
    BAREBELLS MALAYSIA & SINGAPOREBAREBELLS FUNCTIONAL FOOD | A SWEDISH FUNCTIONAL FOOD BRAND
  • Functional Food Club
    Co-Founder & Chief Executive Director
    Functional Food Club Jan 2020 - Present
    South East Asia
    Serving you high-quality Sweden made functional food, power your fitness lifestyle with “eat-well” in mind.Our Brand: 1. Barebells (Origin- Sweden)2. Nocco (Origin - Sweden)Coming Soon- House brands-1. Let's go NUTS2. Power food by Functional Food Club
  • Sweqc
    Head Of Pr & Marketing
    Sweqc Sep 2018 - Jul 2021
    Sweden & Malaysia
    Representing the Lifestyle segment as P.R & Marketing lead to service clients/ partners from across the Asia region; currently also working on fitness & wellness startup under SWEQC, our U.S.P is to bridge Nordic lifestyle philosophy to the Asia markets. More information on our website: www.sweqct.com Partnership opportunity - TEDx Bangsar 2019- A big scale TEDx talks in Kuala Lumpur, hit me up if you're interested to be part of this meaningful event. Speak soon!
  • J. Walter Thompson Worldwide
    (Special Project) Communications & Project Manager
    J. Walter Thompson Worldwide Jul 2016 - Dec 2016
    Kuala Lumpur Malaysia
    *Responsibilities:
Project Managing Signature Project of NESTLE | Kit Kat Chocolatory-Develop marketing communication materials for all marketing usage.-POSM creative direction briefing and copy writing.-Client servicing and liaising at all areas.-Brand marketing campaign planning, proposal writing, ideology presentation. -Project Managing from build-up, recruitment, staff training, till soft-launch of the project. -Co-ordinate PR media launch event with PR agency.-In-house consumer journey planning.-Brand awareness campaign & components planning, such as collaboration with 11 street. -Construction build-up time line managing with vendors & contractors. -Justify performances' quality to ensure high quality of works are being delivered.-Prepare Operation manual, minutes, WIP reports and post evaluation reports.-Inspect and direct campaign from start till completion, worked closely with vendors and production teams. -Budgeting on advertising campaign, PR media events and collaboration programs. -Creative briefs drafting for creative team, and in-store merchandising design team.-Stimulation of different sort of events with clear direction in branding or partnership.
  • Laura Mercier
    Sr Public Relation Executive
    Laura Mercier Jan 2016 - Jun 2016
    -Media servicing and media communications-Press pitching and PR content planning-PR campaign planning-Social Media strategy planning and execution-On-ground PR activation, digital, social media and media planning and execution. [360 angles] -Product copy- writing-Partnership relationship managing-KOLs relationship managing and PR Product launching planning and execution Special PR campaign planningetcLaunches produced:1. Velour Lovers Lip Stick: Campaign theme [Lip Affair]#LauramercierMY #VelourloversMY #lipaffair2. Candleglow Luminous Foundation: Campaign theme [Have a Glowing day]#CandleglowMY3. 20th Anniversary Celebration & Global Creative Director Visiting | Media Event | Media content production with 3 KOLs.
  • J W T- Always Malaysia
    Brand Activation & Account Manager
    J W T- Always Malaysia May 2015 - Dec 2015
    Kuala Lumpur, Malaysia
    Job Description:Marketing communication and activation managementDevelop marketing communication material for all marketing materials.POSM creative direction briefing and copy writing.Client servicing and liaising at all areas.Brand marketing campaign planning, proposal writing, ideology presentation.Co-ordinated artists, performances, musicians, crew, VIP during production.Event journey planning Brand awareness campaign planning.Venue recce to ensure safety, space and other factors are in great conditions. Justified performances' quality to ensure high quality of event delivered.Prepared Operation manual, WIP reports and post evaluation reports.Inspected and directed the event from beginning till the wrapped up, worked closely with vendors and production teams. Budgeting on event, concert and music video production.Ideology proposing to different clients.Draft creative briefs for creative team, and venue design team. Justified the issue of business/ event direction, and provide activation concept that solved the problem.Stimulation of different sort of events with clear direction in branding or partnership. J. Walter Thompson is an established international advertising agency, ALWAYS is one of the biggest shopper marketing agency, headquarter located at ShangHai which is under the acquisition of J. Walter Thompson Asia Pacific. In this position, i work as an account manager & activation manager who oversees the project from beginning till end. I Develop and analyse marketing insight for my clients. Understand their problems and solve it from beneath. Wide job scope included marketing strategy planning, ideology proposing, consumer engagement, in-store strategy, activation executing, project supervising, reports and post evaluation reporting. Currently handling clients like MILO, La Cremeria, Philips, NESTLE Omega Plus etc.
  • Madeena By Mizz Nina Sdn Bhd
    General Manager
    Madeena By Mizz Nina Sdn Bhd Jan 2013 - Apr 2015
    Kuala Lumpur, Malaysia
    Job Responsibilities:Fashion retail/ Merchandising management:Managed the operation of an integrated fashion line which has physical stores and digital channels. People management, staff training in hard and soft skillBuyer of the brand, travelled to China often to liaise with factory in order quality products delivered.SKU, inventory control and product life cycle planning.Managed the areas of retails of the brand.Marketing strategy planning of the brand in ATL & BTL, liaise with PR, advertising, activation and digital agency on yearly plan. Justified seasonal brand direction and implemented changes quarterly.Fashion show and event planning, organising, execution and prepare post evaluation reports. Produced branded fashion video content. Creative brief drafting for prints, video content, digital channels designs, etc.WCommunications brief writing for all marketing communication materials.Liaised with all event vendors, exhibition organiser, partnership brands and international exhibitorRepresented brand attended all business meeting and partnership presentation.Launched new products and create brand awareness for new products.Shopper journey experience planning.Yearly budget planning and forecasting in marketing and production.Weekly meeting with funder Tan Sri Azman [Yayasan Azman] for budgeting, funding and financial issues. Conducted weekly, monthly meeting amongst staff and business partners. Organised charity bazaar and charity auction that conjunction with charity association.Planned charity events as one of the key brand activation direction. MADEENA by MIZZ NINA SDN BHD is a local owned exclusive fashion line by international artiste Mizz Nina.
  • Mizz Nina Productions
    Stage Producer/ Choreographer
    Mizz Nina Productions Jan 2008 - Dec 2014
    Kuala Lumpur, Malaysia
    MIZZ NINA PRODUCTIONS is a production company which produces several famous music video that won many awards locally & internationally. Music/ art content builder based in Kuala Lumpur.During my position here, i Worked with artiste/ Brand--Mizz Nina, Hannah Tan, Mimifly(O.N.E), Havana Brown, Chris Willis--Also Awarded as:--ADIDAS LACED UP 2012 best female dancer, NIKE Stage choreographer(2012), Puma dancer(2008-2009), HENNESSY Artistry dancer/ co-choreographer (2011-2013), International waacking competition (2011) [SG] First runner-up--Represented Malaysia performed at countries such as:-- Australia, Amsterdam, Paris, Taiwan, Philippines, Singapore, Thailand, Indonesia--This career first started as one of the lead dancer in one of Mizz Nina music video. Where i started as a tour dancer with her. After 6 months of trainings, i was selected as choreographer for mainly female style choreography. Where i started to choreograph for all her pieces. Together with Mizz Nina, we planned marketing strategy for stage performance and produce event/ music videos. Whereby, i produced several music videos in this position, such as "Rental Yang Sama", "Around the world feat J-Park [Korea], etc which under YZ International.I was invited by NIKE as co-producer as one of their event [NIKE We Run KL 2012]. Which i co-produced, planned, directed, choreographed their whole stage showcase. Directed the stage direction, lighting direction, dance choreography, artist managing through this event. We build 4 small scale stage along the running path, where participants get cheered by dancers. And the main stage at the end of the journey, representing a celebration of We Run KL with NIKE. Total attendees of the event was 10k, and we had 50 dancers to entertain for the whole event. Lastly, remarkably, i was representing Malaysia to participate & perform at New Skool Rule, international music & art conference at Rotterdam, Amsterdam.
  • Big Fish Media Sdn Bhd
    Choreographer & Entertainment Advisor (Project Basis)
    Big Fish Media Sdn Bhd Jan 2013 - Mar 2014
    Kuala Lumpur, Malaysia
    TV show choreographing and entertainment advising --Chichi&Chacha--

Cleona Lee Skills

Marketing Strategy Management Marketing Communications Strategy Marketing Event Management Advertising Digital Marketing Social Media Marketing Public Relations Online Marketing Brand Awareness Social Media Project Management Brand Development Creative Direction Online Advertising Business Strategy Strategic Planning Art Direction Brand Activation Public Integrated Marketing Communications Planning

Cleona Lee Education Details

  • Raffles College Of Design And Commerce
    Raffles College Of Design And Commerce
    1St Class
  • Food Yew High School, Johor Bahru
    Food Yew High School, Johor Bahru
    B

Frequently Asked Questions about Cleona Lee

What company does Cleona Lee work for?

Cleona Lee works for Functional Food Club

What is Cleona Lee's role at the current company?

Cleona Lee's current role is Co-founder and Chief Executive Director.

What is Cleona Lee's email address?

Cleona Lee's email address is le****@****ail.com

What is Cleona Lee's direct phone number?

Cleona Lee's direct phone number is +592 227*****

What schools did Cleona Lee attend?

Cleona Lee attended Raffles College Of Design And Commerce, Food Yew High School, Johor Bahru.

What are some of Cleona Lee's interests?

Cleona Lee has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Disaster And Humanitarian Relief, Human Rights, Arts And Culture, Health.

What skills is Cleona Lee known for?

Cleona Lee has skills like Marketing Strategy, Management, Marketing Communications, Strategy, Marketing, Event Management, Advertising, Digital Marketing, Social Media Marketing, Public Relations, Online Marketing, Brand Awareness.

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