Led a global rebrand initiative that unified corporate identity across international markets, enhancing brand recognition and aligning messaging with strategic goals.Spearhead go-to-market (GTM) campaigns, driving lead generation and contributing to overall revenue growth.Develop and execute an annual marketing plan, including product launch strategies, advertising, trade shows, and events, driving customer engagement and sales growth.Increase website conversions through strategic content creation and lead generation efforts, incorporating product-focused blog posts, editorial, and technical content.Boost social media engagement by aligning product marketing content with brand standards and optimizing posting strategies.Execute numerous email campaigns, effectively integrating product messaging into larger customer engagement initiatives.Manage third-party resources, including designers and vendors, ensuring seamless integration of product marketing materials into broader campaigns, while adhering to timelines, budgets, and scope.

Planned and implemented strategic goals, objectives and executed creative assets that shaped, strengthened, and protected the Hamister Group portfolio. Developed all aspect of brand marketing – strategy, planning, and execution of marketing plans that drove and supported key relationships and business with assisted living facilities and hotels within portfolio.Managed advertising, PR and Social Media - all creative, content and consumer facing brand initiatives.

Developed proactive PR and event marketing strategies, programs, and tactics that increased sales and revenue and supported overall brand positioning of CBRE Upstate NY, an affiliate office of CBRE Inc., a FORTUNE 500 and S&P 500 commercial real estate firm.Advised a team of 12 real estate brokers as a sales enablement resource, identifying consultative strategies that helped drive deals and improve close ratios.Served as a “systems integrator”, implementing and maintaining national marketing and branding for local content strategies, actively engaging sales, business owners, and subject matter experts.

Researched and developed social media strategy and new initiatives that raised brand awareness.

Crime Reporter (January 2009 - August 2010)• Covered county sheriff's office, city police, local fire departments, local village police departments, common pleas court system and municipal court system.General Assignment Reporter (July 2007 - January 2009) • Wrote articles for daily edition along with two weeklies published out of bureau office. • Shot, edited photos and video for daily Web site.

• Produced, edited 2- to-4-page newsletter, The InnerPulse.• Updated, maintained employee Web site.

• Shot local college and community events for daily edition.

• Helped run news desk, conducted interviews for 5 p.m. newscast.• Monitored newswire for national stories and developed local angles.