Cléo Silva Email and Phone Number

Experienced professional in the fields of Product and Growth, with a track record in product team management, customer acquisition, strategic planning, data analysis, team leadership, and e-commerce growth. I have worked for multinational and digital companies such as Walmart, Record, UOL, Méliuz, Descomplica, Buscapé, and VivaReal (Zap Group).DATA INTELLIGENCE: Expertise in leveraging data-driven insights to inform strategic decisions and drive business growth. Skilled in translating complex data findings into actionable recommendations for stakeholders across various levels of the organization.PRODUCT MANAGEMENT: Led digital product squads with a focus on customer growth and conversion, addressing user pain points and enhancing engagement through improved user experience. At Descomplica, customer conversion from the top of the funnel increased from 3% to 8% in less than 6 months, thanks to strategic planning and the implementation of enhancements to our freemium distance learning product.GROWTH: Pioneered the organic growth department at Méliuz, overseeing team structure, hiring, process creation, roadmap planning, and product development. Achieved revenue growth of over 300% in the first 6 months, along with a 110% increase in new users and a 208% increase in new buyers in the first year.DIGITAL MARKETING: Extensive experience in managing both paid and organic digital marketing channels, analyzing and optimizing ROI, generating insights, formulating hypotheses, and conducting tests to solve problems. Proficient in driving traffic through effective SEO and ASO strategies to accelerate results.LEADERSHIP AND MANAGEMENT: Solid experience in leading, reorganizing, and restructuring teams in both growth and downsizing scenarios.COMMUNICATION AND NEGOTIATION: Excellent communication and negotiation skills, with a knack for mentoring and onboarding training.