Leading all marketing & communication activities: branding, community, PR, campaigns, both B2C and B2B, across several European markets.Heading the growth process, securing that experiments drive measurable improvements in metrics across the entire funnel.5 direct reports.Contributed to a 300% growth of our Revenue and our B2C user base.Divided the CAC by 2.Developed and launched a new webshop.Launched the first B2B campaign ever, incl paid media

User acquisition and growth hacking - in Denmark and FrancePartnership strategy & executionSupporting the product team in the product/market fit-phaseCreative and brand content creationOverlook customer service and retention/engagementMarketing communications & PRBrand positioningCommunity buildingACHIEVEMENTS INCLUDELaunched the app on 2 markets (DK & F) and reached >10.000 (very satisfied) paying customersImplemented the cross-functional growth hacking process involving support, UX, devs, dataLead the building of 2 local communities of dedicated tech & EV freaks which contributed to the Roadmap & beta-testingSuccessful Rebranding project in 2021Incepted the pivot towards a 100% focus on EVRecruited talented people and helped them to growDrove an ambitious PR campaign in France, generating million of viewers and impressions (TF1, M6, Le Parisien, etc.)

Helping start-ups & organisations within my core competence areas: business management, strategy, business/sales development & branding/marketing.Mentoring/advising following start-ups:- OBI+ (obiplus.com)- FestivALL (www.festivall-app.com)- PlantJammer (www.plantjammer.com)Acting CCO for Raymio in April-May'16: overall strategy, Go-to-market (PR, social media, etc.) and B2B sales strategy.

I support one of the co-founder within growth marketing, marketing automation and business development.Tag Forge is the company behind Tabbles.net and Confidential.tech, two leading platforms enabling companies and universities to tag the content and manage confidentiality/access of documents.

Marketing lead for the SundayOwn app, launched in July 2016Orchestrated campaigns developed & driven 100% internally, involving in-house specialists (Paid, content, SoMe, PR, analytics, media buyer, graphic designer)Involved in product concepting & business development activities - ex: energy renovationLead the app to go from 0 to 30.000 unique users in only 12 monthsConstantly optimized the Cost per Acquisition, with focus on Facebook as a paid channelStakeholder management: secured support from Danske Bank which promoted the app several times in its own channels & briefed all advisorsSecured development of an "energy check" path in the app, in collaboration with Betterhome.today. 24% of unique visitors took the test since it was introduced in June, generating several hundreds leads to our partner

Defining & building a new leading sustainable consumer product Brand.Heading 4 areas: Branding, Digital Marketing (incl. social media & e-commerce), Product Development & Sales3 direct reportsLead the project of fine-tuning the Brand identity for strategic B2C launch: packaging, merchandising display, new multi-language website & webshopDefined the 1st Product Roadmap and clear Portfolio overview, as well as defined guiding principles for product development (internal & 3rd party acquisitions). Defined the portfolio for the strategic B2C launch.Initiated ambitious E-commerce project (multi-sites & languages, multi-webshops and multi-warehouses, open more Amazon markets) with objective to increase e-sales by minimum 400%Secured initial interest from 2 major Groups (#1 and #2 in that given industry) to develop a strategic product development collaborationLead the implementation of a social listening tool which created value for Social Media and PR

In charge of all Marketing & Communication activities: web, social media, PR, emailing, etc.Define Sales Strategy, Process and MaterialIn charge of developing the Distribution networkIn charge of developing Export salesMain contributor to Company Strategy & Product Portfolio developmentContributed to the 30% increase of the turnover in 2014Increased number of monthly unique visitors by +600% and doubled the number of inbound leads, with growing number of requests outside of FranceIncreased awareness of the company through social media (increased number of twitter followers by +200%), through PR efforts (i.e. interviews) and by speaking at conferences (i.e. Michelin's Prospective Forum)Built relation with top agency partners (i.e. Havas Media, Publicis) & Key Accounts (Orange, SFR)Secured the first ever international sale to Microsoft MEA which resulted in valuable PR & further credibility increase

Top Account Management: Bang&Olufsen, Maersk Group, Kering GroupDefining and driving Agency collaborationLeading the Premium Service: analysis, benchmarking, insights on best practicesStarting up and leading the Business Intelligence department

Supporting a handful of start-up companies within jewelry, high-end food, location-based service & fashion.

Member of the Management TeamHeading all global Brand, Marketing, PR, Social Media & Visual Merchandising strategy and activitiesTeam management: managing 3 team (12 FTEs in total), in addition to a dotted line management of the 9 local Head of Marketing (incl. Japan, Hong-Kong and Taiwan, USA and the UK)Supervising overall Marketing budget of m€11, including own development budget of m€2The Management Team turned the company into a profitable business in 2010-2012, and drove the successful exit strategy resulting in the sale to a new investment fundSupported a 9% topline growth in 2012 while maintaining the same marketing spends as in 2011Built a world-class global marketing organisation, with solid processes and new planning & reporting toolsDeveloped a data-based approach resulting in improved ROIDeveloped the 2013-2014 Brand campaign, with a strong focus on content marketing & social media, with the famous Danish singer-songwriter Oh Land as model, shot by Tim WalkerDeveloped the Visual Merchandising strategy and reviewed the processes to achieve better results

Develop strategies using insights, analysis and creativity to build a competitive “Lifecycle” Portfolio to optimize revenues of existing smartphones Drove various initiatives which helped to secure sales of 30 million Symbian smartphones in Q2 2011Successfully co-drove the Adidas collaboration expected to generate around m€2 extra in salesBrought new thinking to a very tech-centric and engineer-dominated business unitHeadhunted by Georg Jensen in June 2011

In charge of the TPO strategy & planning for the Smartphones portfolio including preload of 3rd party applications & games, inbox & outbox accessories like headsets, the application store's content strategy & integration into the smartphonesIn contact with the mobile apps developper community through collaboration collaboration with the OVI Store & Forum Nokia teamDeveloped the first cross-portfolio TPO strategy and followed through its execution, creating added-value for the Products and extra service revenues for the companySuccessful business development with strategic 3rd party services: Skype, Shazam, F-Secure and vLingoContributed actively to the creation of the strategic Developer value proposition, resulting in an increase of content available for Nokia smartphones

Member of the team in charge of developing new lifestyle-oriented mobile experiencesDefine new opportunities in terms of lifestyle-oriented services for the consumers, establish & cultivate new partnerships, with relevant lifestyle brands that bring added value to the device experienceRepresenting the mobile services in several global go-to-market programsSecure that key mobile experiences are being integrated in the sales & communication messagesDeveloped a strategic partnership, including business model, to create a new premium service creating a new source of revenueEducated the company’s Marketing, Sales and Communication community about the strategic importance of mobile services.Developed a partnership with ELLE from the Lagardère publishing group, securing that value-adding content for the Style Phones

Drive global launch plans for the Style & Premium Phones – with particular focus on BRIC marketsCreate selling-in packages for internal & B2B, develop press tool kit, press event concept & plans, seeding and product placement programs.Develop ATL&BTL campaign deliverables for specific launchesDrive naming of the products, and co-develop all training material for my productsLead on the first co-branding project with a Paris-based fashion brand, which generated additional revenue of m€15Helped to secure sell-in of Style phones to key operators (like Vodafone, with orders in the range m€2.5Raised awareness and preference for the Style & Premium Phones among the local sales units, resulting in increased sales in many markets, especially in Asia

In charge of developing the brand and sales on the Danish marketTeam management: supervising a team of 12 FTEs including sales team, marketing, PR & make-up artistFull P&L responsibilityKey Account management of all major accounts including the Matas & Magasin chainsMember of the Nordic Management TeamAchieved sales budget of m€6.5 and P&L objectives in 2004Initiated the shift in the sales force’s focus to include both sell-in and sell-outBrought new energy & enthusiasm to the sales team which was frustrated by the two previous General Managers

In charge of all marketing and PR for the Skincare & Fragrances categories representing a yearly turnover of m€10 across Denmark, Sweden, Norway, Finland and the BalticsConsolidation and in-depth analysis of information for the region, including reporting to Paris HQDaily marketing consulting and support to the 4 main local marketsCreated launch plans and solid promotional tools which supported a double-digit sales growth for the skincare and fragrance categories in the region from 2001 to 2003Successfully launched a new male fragrance, generating additional revenue of k€200 in sell-in

In charge of marketing L'Oreal Professional's tec.ni.art styling sub-brandPlan and organize marketing/sales campaigns in DK, N & SAccountable for the optimization of the stock levels of all styling products in the Scandinavian warehouse, together with LogisticsHeadhunted by Parfums Christian Dior in January 2001

Marketing & sales management of the Armani, Ralph Lauren, Cacharel brands for the Danish market, reporting to the Marketing & Sales Director.Successfully launched a new Cacharel male fragrance, generating additional revenue of k€150 in sell-in

Assisted the Skincare Product Manager on all launches and campaigns, as well as on CRM activitiesDeveloped a proposal for the first Biotherm Homme website and assisted on merchandising projects