Partner, Managing Director
Fairfield County, Ct
Meridian's charter is to help manufacturers achieve consumer objectives through retail partners. Responsible for growing existing relationships and new client acquisition. Built multi-year client engagements in shopper marketing and category management, trade strategy activation, sales force optimization, marketing strategy development and innovation process design. Broad category experience including Automotive, Beverage Alcohol, Eyewear, Infant Care, Marketing Services, Perishables… Show more Meridian's charter is to help manufacturers achieve consumer objectives through retail partners. Responsible for growing existing relationships and new client acquisition. Built multi-year client engagements in shopper marketing and category management, trade strategy activation, sales force optimization, marketing strategy development and innovation process design. Broad category experience including Automotive, Beverage Alcohol, Eyewear, Infant Care, Marketing Services, Perishables, Confections, Food & Beverages. Examples:- Built >$1M/year consulting relationship with multinational BWS marketer- Established retail thought leadership credentials for global snack brand - Developed new product innovation process for OTC nutritional supplements marketer Show less