Let’s be honest, you want to sell more. Whether that’s a product or a service, your focus is increasing revenue. We get it. We know. We’ve launched dozens of brands – including our own (Hipstik).We also know you need experienced, knowledgeable resources. What you don’t need is a bill that supports huge overhead. You need smart and scrappy. We’re both. We got your back.

From idea to shelf to sold! Hipstik® is a brand of women's legwear that was designed, developed, and launched by my wife, Laura McGuire, and I. We doubled sales for the first four years and grew the business into a brand that has been featured by Real Simple, The New York Times, Cosmopolitan, and Good Housekeeping. In 2022, we sold the business to investors who plan to continue the growing brand. Women no longer have to sacrifice comfort for style. Hipstik™ Legwear is a revolutionary concept in the women's hosiery category – low-rise, stay-up tights. Offering six sizes based on a woman's unique shape and height, Hipstik tights are designed to be comfortable for women of all shapes and sizes. They offer the comfort of leggings with the style of tights.

I'm working with HCS to further hone their brand and develop creative materials including: • Sales materials • Website and customer portal – messaging and UI/UX • Internal branding and communications • Brand standards

Fresh Content is taking a different approach to video content creation. It's a company with roots in stunning video production and branches in brand storytelling and marketing. We look at your marketing plan and find ways to turn more of your content into video. Why? 100MM hours of video are watched every day (just on Facebook!). Because 73% of marketers say video positively impacts ROI. Companies that use video in their marketing grow revenue 50% YOY. Isn't it time for a Fresh approach?

As a senior creative, brand strategist, and a member of the leadership team, my primary responsibility was to inspire creative across the agency focus ideas on solving specific business problems for our clients, and manage the process, plan, and people required for execution. Branding: I was responsible for positioning strategy, go-to-market strategy and creative articulation of CPG brands. Marketing: I was responsible for understanding the best use of marketing channels to reach a targeted audience in order to capture disproportionate mindshare. Innovation: I was responsible for understanding our client’s business to a point of being able to concept new products, line extensions, or new brands to help ensure long-term viability of the company.

I was a senior creative leader and strategist involved in the launch or relaunch of multiple, national CPG brands – working on developing insights from research, market positioning, brand development, package design, creative articulation of the brand, and ultimately the marketing communication strategy and execution to support brand sales goals. My responsibilities included:• Developing agency pitch materials• Meeting with clients to understand their unique business problems• Writing creative briefs, planning, and executing agency projects• Working with the creative director to maintain the highest standards of execution• Understanding and bringing new technologies to the agency and it's clients• Leading digital projects including web dev, social media marketing, SEM, and mobile activation

I introduced and developed interactive capabilities for the agency including: interactive strategy as part of a full marketing strategy, technographic profiling, developing personas, content strategy, social media strategy, search engine marketing, web development, analytics and reporting, and research and evaluation of emerging technologies.Responsibilities include: • Interactive strategy as part of a full marketing strategy • Technographic profiling • Developing personas • Content strategy • Architecting and wireframing • User experience • Creative direction • Developing reports on key insights, social monitoring, and social metrics • Website analytics and reporting • Monitoring of and interacting with relevant communities for campaign-driven conversations