Built company from ground up to market leader and set company’s culture, values, and behavior.Designed evolutional service products in admission consulting and generated 100% customer satisfaction.Led all aspects of company including strategy, sales, marketing, business development, customer relationship, finance and HR.Leveraged industrial trend and competitive analysis. Developed and implemented favorable pricing structures balancing firm objectives against customer targets. Improved company profit by 130% each year.Optimized company website and application with engineering team.Coordinated innovative strategies to accomplish objectives with OKR method.Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.Entertained the team and increased morale and working performance by 365%.

Established cooperative relationship with companies from different industry to cover more student’s needs, such as apartment rental guarantor, student loan, flight ticket, tours, post service, transportation, insurance and tax services.Hosted and co-organized over 30 product promotion events to increase brand awareness, using channels such as webinars, career boot camps, on-campus events and networking events, which attracted a combined population of more than 6000 attendances.Established New York Students Card - a discount system especially for international students. Acquired 20000+ subscribers in the first year.Searched and maintained cooperation opportunities with more than 40 rental buildings for student’s accommodation all over NYC.Maintained the relationship with Chinese Students & Scholars Association (CSSA) of all colleges around NYC.Planed and made a series of NYC life introduction videos called Living in New York.