Carl Liebert Email & Phone Number

Results oriented marketing leader with expertise developing and implementing global business strategies that build sustainable differentiation and exceed business unit KPI’s in growth, revenue, profit and market share. Decisive leader with focus on organizational talent and team optimization, strategic recruitment and retention. Demonstrated accomplishments in customer focused strategic and demand generating tactical marketing in multiple medical device fields including orthobiologics, advanced wound care, soft tissue reconstruction, surgical endoscopy, women’s health and connected service solutions. Qualifications include:Strategic marketing: • Market intelligence and customer insights• Market segmentation, targeting and positioning• Business planning, sales and expense budgeting• Brand development, leverage and extension• Product lifecycle analysis and portfolio optimization• New product development (design control)• Continuous improvement (change control)• Design validation and usability• Post market surveillance• Capital and consumable devices Tactical marketing:• New product introduction• Market planning and implementation• Multichannel market campaigns• Pricing and profit optimization• Educational (KOL) programs and events • Account profiling and penetration• Sales support and customer service• Channel access and management• Acute and post-acute care segmentsExperiences include:• Domestic and international marketing including expansion in emerging markets. • Organic and inorganic growth strategies and distributor management. • Adaptive and collaborative leader with ability to support groups as a trusted advisor.• Influential across functional groups, executive leadership and customers.

Listed skills include Medical Devices, Product Launch, Market Development, Product Marketing, and 17 others.