Building full service programmatic SEO solutions for marketplaces and platforms. Fully hosted and managed, so your team can focus on your product.

• Lead PM on Workstream's core recruiting product, working with teams of up to 8 engineers and designers and multiple PMs• Introduced UI/UX overhaul to core workflows to improve engagement by over 50% and reduce product led churn• Led initiatives across entire EPD organization to shore up design and technical debt, improving adoption and retention in-product, as well as reducing time spent on maintenance/bugs by over 30%• Responsible for core product strategy and road mapping, working closely with founders and senior leadership

• Led a team of up to 5 engineers and designers to architect and develop a product-led SEO program from scratch, from 0 monthly visitors to 200k+• Optimized organic growth for both employer and applicant traffic, supporting stable growth for new customers and ensuring their success on platform• Implemented new customer onboarding flows in product to enable adoption of a complex platform and improve retention outside of CS• Drove adoption of Scrum practices internally to improve release schedules and quality• Overhauled Workstreams integration strategy to close key partners

● Managed a team of up to 5 developers and designers to maximize ROI from organic traffic,and reduce mobile bounce rates by +50%● Drove strategy and execution for on-site and off-site SEO, leading to 70% growth YoY organictraffic ​(post Series C)● Built and directed a content team up to 80 writers producing 250 pieces of unique long formcontent per week for Product Landing Pages and Guides● Architected link building systems leading to 20+ unique, high quality referring domains perweek at a 75% reduction in unit cost● Led the launch of Outdoorsy web presence, localization and SEO in Australia, New Zealand,Italy, Spain, France, Germany, and the U.K.● Implemented A/B testing strategy and infrastructure focused on top of funnel conversionutilizing Tableau and Amplitude● Presented quarterly OKRs and roadmaps to senior leadership team, with bi-weekly review oftesting and results

● Developed strategy and managed implementation/testing for paid social channels (primarily Facebook) for user acquisition for both supply and demand (up to $200k spend per month)● Drove strict multi-variate testing for audience, creative, and landing pages to drive rapid growth● Worked directly with senior leadership team for reporting and analytics to identifyopportunities and optimize strategies● Assisted in building attribution model to leverage channels for optimum LTV-CAC● Utilized Google Analytics, Search Console, Tableau and all available tools to identify and reporton trends and performance

● Managed content strategy through digital marketing and social media channels (over 10k followers cross platform and 100k+ monthly visitors) which led to sales in over 25 countries● Developed branding and design of assets spanning web, production, and print materials● Designed products and managed supply chain of 15+ unique product lines ranging from apparel to coffee table books

Co-Founder of www.TheDistilleryMarket.com

• Strategy for social and digital marketing channels including Web, Youtube, Facebook, and Google• Video editing and production

● Co-created and implemented digital advertising division● Digital reputation management - analysis/implementation of digital customer service● Started and created best practices for social media (Instagram, Facebook, Twitter)● Managed/implemented Facebook Advertising ($25k+ spend/ month)