Founder & Managing Director
Perth, Western Australia, Australia
Total Coolant Management Solutions was founded by Cliff Benns in 2007 and SOLD by way of tradesale in 2013🔹 HISTORYIn 2007 Cliff could foresee in the not too distant future that we all needed to move to more environmentally products which posed no harm to the environment. One key opportunities he identified was in the chemicals being used in the automotive, industrial, transport and earthmoving industries specifically for engine coolants and cleaning detergents. Many of the formulations being used were toxic, had a limited life span and also had a complicated maintenance process.In 2006 a partnership was formed with a major global chemical company, Total Coolants secured a manufacturing license for a new advanced breed of engine coolants that was non -toxic, environmentally friendly and longlife. A number of new product brands were created by Cliff & his team including ENVIROLife Engine Coolants, RIMShield Rim protection fluids and a range of truck wash and degreaser products marketed under Total BIO- Detergents. A manufacturing facility was established in Malaga, Perth Western Australia in late 2007. This included a new custom inhouse designed engine coolant blending plant. With over 40-60% of engine failures and downtime being caused at the time by engine coolants, Cliff saw an opportunity to innovate and solve a major problem in the industry. Over a 2 year period Total Coolants developed a ground breaking cloud based Engine Coolant Management Platform called CPR. 🔹 FOUNDERS EXITThe business continued to grow over the years with 1000’s of vehicles, trucks, stationary engines and earthmoving equipment operating our products across Australia and Indonesia. At the time of sale of the company to new owners in 2013, there was also over 48 mine sites (many internationally owned) using Total Coolants products.