www.purposedrivenbusinesscoaching.comCliff established PURPOSE DRIVEN BUSINESS COACHING as he was passionate about helping lead the transformation of current business models to ones that deliver's a more "POSITIVE IMPACT "on both humanity and the environment. OUR WHY ❓ To educate the minds, and inspire the hearts of business owners, entrepreneurs and leaders, so that they can help change the world for the better….FASTER !🔹 OUR MISSION:To provide experienced, balanced expert advice, along with proven tools for SME businesses, that enables them to grow and transform into successful purpose & positive impact driven enterprises.🔹 OUR MANTRA:"unlocking GREATNESS"To learn more about how to work with Cliff and accelerate your "profit for purpose" business to greater levels of success (authentically) please visit:www.purposedrivenbusinesscoaching.com

We are on mission to "Help feed world & Heal our soils." Designing the ZERO waste ♻️ products of tommorrow...TODAY ! 🌱Help us solve these MASSIVE PROBLEMS at our Doorsteps!👉Environmental damage caused by food waste ending up in landfill👉Top soil degradation rates globally.👉Need to increase global food production by 70% to feed a world population of 9.7 billion people by 2050.👉Microplastics in our soils which is 20 times higher than in our oceans.Learn more about us and how we are striving to achieve this at: 💥www.sustainablefoodathome.com

🔹 OUR VISIONOur Vision is to change the way we all deal with food waste by delivering more sustainable food recycling and food production solutions to the world. Our goal is to divert all food waste away from landfills and transform it into a natural resource that can be used to benefit both humanity and the environment allowing more food to be grown whilst creating less waste.🔹 OUR TECHNOLOGY:Our smart food waste recycling machines combine advanced microbiology, proprietary hardware and software to rapidly reduce food waste volumes by up to 90% within 24-48 hrs and produce a natural fertiliser as an output.The efficiency of these machines allows food recycling to take place on-site, at the waste generator’s premises, instead of rotting food being sent to landfill. This eliminates the cost of collection, cartage and disposal of the food waste. 🔹 OUR IMPACT: Our technology provides another stepping stone to a true circular economy world whilst positively impacting and addressing a number of the UN Sustainable Development Goals.🔹 OUR MANTRA: “To be a Voice for our Earth.”

Total Coolant Management Solutions was founded by Cliff Benns in 2007 and SOLD by way of tradesale in 2013🔹 HISTORYIn 2007 Cliff could foresee in the not too distant future that we all needed to move to more environmentally products which posed no harm to the environment. One key opportunities he identified was in the chemicals being used in the automotive, industrial, transport and earthmoving industries specifically for engine coolants and cleaning detergents. Many of the formulations being used were toxic, had a limited life span and also had a complicated maintenance process.In 2006 a partnership was formed with a major global chemical company, Total Coolants secured a manufacturing license for a new advanced breed of engine coolants that was non -toxic, environmentally friendly and longlife. A number of new product brands were created by Cliff & his team including ENVIROLife Engine Coolants, RIMShield Rim protection fluids and a range of truck wash and degreaser products marketed under Total BIO- Detergents. A manufacturing facility was established in Malaga, Perth Western Australia in late 2007. This included a new custom inhouse designed engine coolant blending plant. With over 40-60% of engine failures and downtime being caused at the time by engine coolants, Cliff saw an opportunity to innovate and solve a major problem in the industry. Over a 2 year period Total Coolants developed a ground breaking cloud based Engine Coolant Management Platform called CPR. 🔹 FOUNDERS EXITThe business continued to grow over the years with 1000’s of vehicles, trucks, stationary engines and earthmoving equipment operating our products across Australia and Indonesia. At the time of sale of the company to new owners in 2013, there was also over 48 mine sites (many internationally owned) using Total Coolants products.

Direct Mining & Industrial was founded by Cliff Benns in 1997 and SOLD by way of a tradesale in 2011.🔹 HISTORY:The company began from very humble beginnings ($50 and a dream), its first order was an order for nuts and bolts used to build a bridge for BHP Indonesia. This order was packed and shipped from Cliff's sisters house on a car trailer. Over the years the company began to grow from nothing eventually expanding its supply services to a number of other major international mining companies in Indonesia. Over these years the company began to build its credibility as a reputable premier mining and industrial supply company. Around 2005 the company began to expand its services into the Australian Mining sector where it also decided to begin to strategically transform itself from a “general supplier” to a “niche supplier” of products to suit mobile mining and stationary equipment applications. Over the next 10 years the company represented a number of global brands as well as designed, manufactured and supplied it’s own range of specialist products under its own brands to the mining, industrial and transport sectors.The company built a great inclusive team of expert sales, marketing, operations, finance and technical product engineering staff. The company also collaborated with or worked along side a number of large international companies on various challanging projects to deliver very positive outcomes for its clients and their problems.🔹 FOUNDERS EXITDirect Mining grew to be a multimillion-dollar company holding various supply contracts with major blue chip international mining companies and contractors as well as international companies like Bridgestone. In 2011 it was sold via a trade sale by the founder Cliff Benns so he could pursue his new found passion for sustainability and the environment. It continues to operate successfully under new owners some 10 Years after the sale which is testament to it’s products, its people and its culture.