In partnership with the co-founders, my role is to lead the PurplePatch Broking business. PurplePatch advise Credit, Compliance, Marketing and Supply Chain professionals with an unbiased comparison of international information suppliers whilst providing target pricing based on current market rates and evidence of discounts being enjoyed by other customers utilising the same products and volumes.We are a one-of-a-kind business with a unique dataset, cultivated over the last 15 years thanks to a combined 80+ year industry expertise and the senior relationships held by our team.

Responsible for devising and implementing the strategy for growth for the business, working directly into the Founders. This covers overseeing the build of go-to-market, new acquisition, client development and commercial-related strategies. This is all focussed on scaling the company’s Applied AI solutions for strategic research, R&D, prototyping and innovation services. For over 10 years, Normally have been at the intersection of human-centred design and AI engineering. We are a highly experimental, interdisciplinary, collaborative and knowledgeable consultancy which designs and develops AI applications for some of the world's most important organisations such as the NHS, IKEA, Panasonic and the BBC.Our purpose is to use artificial intelligence to benefit people, society and the planet - whilst transforming our clients into AI-enabled organisations. We create unique and valuable intellectual property in applied AI and use this to augment existing products and services, to improve user experience and enhance performance of our clients.

Wonder Equity are a M&A and private investment firm founded and operated by experienced entrepreneurs and consultants. We invest in, acquire, advise, grow, and exit service businesses making $500k to $5million in EBITDA.Within this business, my role is one of an advisor to the founder, and a scout for best-fit agencies or consultants whom the team and I can partner with either as growth partners, co-owners or through full-on acquisitions and roll-ups.We provide access to a worldwide advisory network (through our “Original Minds” offering: https://thesimplecompany.com/collective/ ) and in-house team of experts in go-to-market strategy, branding, marketing, sales, and operational excellence to drive revenue, profit, and valuation growth.

Since leaving The Future Laboratory in Oct ’23 following the completion of my service agreement, and alongside my other roles, I continue to consult with a number of ambitious and innovative businesses. Each company is doing something unique, but they all share three common challenges:1. Scaling quickly2. Leaders lost in the weeds, unable to focus on longer-term business opportunities3. Formulating strategies to address key GTM, marketing and brand elevation requirements of the day.I have specifically worked with R&D, Insights, SaaS and AI based solution providers and have been advising them on the following:• Simplifying their value proposition of very technical solutions• Raising their profile and becoming more famous• Devising and implementing new business strategies for both the short and medium term• Advising on the implementation of customer engagement plans to boost retention• Providing training on how to produce and execute strategic client growth plans• Providing my own client referrals• Coaching their teams on sales methodologies (MEDDIC, 7 Steps and good old SPIN)• Coaching on proposal creation and pitching effectiveness

Responsible for leading the strategies for growth, investment and sale of The Future Laboratory, part of the £400m+ Together Group. Successfully completed the sale of the business in Nov ’22 and was retained as part of an ongoing service agreement period.Responsibility for leading the business, delivering double digit EBITDA and revenue growth year on year for both the SaaS, consumer foresight, D2C and strategic consultancy solutions. Supporting the integration of the business within the Together Group’s (TG) collection of lifestyle and luxury specialist agencies.Achievements- Nov’22 : Secured the multi-million pound sale of The Future Laboratory to TG- Nov’22 : Transaction also included the securing of six-figure product investment- 2018-2022 : Achieved a +75% growth of the SaaS solution offering- 2020-22 : Delivered double digital EBITDA growth- 2018-2023 : Increased average spend of consultancy clients by 243%- 2018-2023 : Increased D2C sales by over 900%- 2022 : Silver Award Winner at the “Campaign Agency of the Year Awards”in the “BestPlace to Work” category.- 2021 Accreditation for the Market Research Society’s “CEO Inclusion Pledge”(now known asthe MRS Inclusion Pledge), recognising just 500 businesses worldwide for their commitment todelivering equitable and inclusive working cultures.#mergersandacquisition #M&A #investment #businesstransformation #EBITDA #restrucre #enterpriseselling #enterprisesales #SaaS #salesleardership #consultative selling #salestraining #newacquisition #retention #scaling #businessleadership #businesstransformation #coaching #mentoring #salesprocess #marketing #marketingstrategy #softwareasasolution

Responsible for leading the strategies for growth and profitability of The Future Laboratory, part of the £400m+ Together Group. Responsibility for leading the business, with an additional hands-on focus for the Client Development team, delivering double digit EBITDA and revenue growth year on year for both the SaaS, consumer foresight and strategic consultancy solutions. Duties- Leading the Senior Leadership Team on a business transformation journey, returning the business to year on year profitability- Devising and implementing the 5 year plan to secure investment in the business- Scaling the LSN Global offering, a SaaS based offering- Developing retainable consultancy offerings (programmes) to drive the value of the business- Implementing commercial controls to protect the financial health of the business- Hands-on involvement with Tier 1 and 2 client relationship- Managing Founder stakeholders, providing clear, actionable reporting to the board of directors#m&a #mergersandacquisition #investment #businesstransformation #enterpriseselling #enterprisesales #SaaS #salesleardership #consultative selling #salestraining #newacquisition #retention #scaling #businessleadership #businesstransformation #coaching #mentoring #salesprocess #marketing #marketingstrategy #softwareasasolution

Global Director of Business Development responsible for leading the global sales, marketing, client service and project management teams across the business.Responsible for multi-million revenues with an objective of 25% YOY growth of both the SaaS and strategic consultancy solutions and supporting the companies ambition to deliver a GP of 75%+.Achievements- Introduced a client services function, focussed on increasing top and bottom line growth,increasing customer satisfaction and driving retention of project-led business.- Turned the traditionally project-led consultancy into a 60%+ repeatable revenue business,introducing practices & structures to drive customer value & satisfaction- Devised a digital customer engagement strategy that resulted in 196% increase in online shop ordersand 22% of total sales being generated from inbound leads in 2017.- Rolled out sales processes and training for 7 Steps of the Sale, SPIN and MEDDIC- Awarded “Outstanding Inspiration” at the 2017 company conference#enterpriseselling #enterprisesales #SaaS #salesleardership #consultative selling #salestraining #newacquisition #retention #scaling #businessleadership #businesstransformation #coaching #mentoring #salesprocess #marketing #marketingstrategy #softwareasasolution

Leading the field sales team in the UK & Eire, selling both the traditional and new suite of Monster's market leading online recruitment solutions into 500+ employee organisations. These included more traditional ad sales focus, aswell as launching new SaaS offerings for ATS and TMS. #enterpriseselling #enterprisesales #SaaS #salesleardership #consultative selling #salestraining #newacquisition #retention #scaling #businessleadership #businesstransformation #coaching #mentoring #salesprocess #marketing #marketingstrategy #softwareasasolution

Working for the c £100m + WGSN, a sales leadership role responsible for the transformation of the Business Development teams across the UK, CEE, South Africa and the Nordics. Targeted on delivering 20%+ YoY growth in new SaaS subscription sales and advisory solutions of the WGSN portfolio of services.Achievements- Delivered consistent YoY double digit growth- Launched the “Pursuit” marketing strategy focussed on the strategic prospecting of thetop 20% targets in our market which yielded a 20% uplift in new sales – this was shortlisted forthe TRG Campaign of the Year for 2013.- Part of the Acquisition/Integration team for the acquisition of NY based competitor, Stylesight.- Restructured the sales division – creating both a telemarketing function and an advisory solutionsbusiness.- Implemented KPI metrics across the team for both partners and internal sales team members- Created and delivered a structured sales process and related sales training (7Steps, SPIN, MEDDIC) focussed on selling on value through a consultative approach- Supported the closure of significant contracts with Apple, Amazon, Freemantle, Liberties etc.#enterpriseselling #enterprisesales #SaaS #salesleardership #consultative selling #salestraining #newacquisition #retention #scaling #businessleadership #businesstransformation #coaching #mentoring #salesprocess #marketing #marketingstrategy #softwareasasolution

Working for the c£30m LBM, a Director of National Sales which consisted of 16 sale people across the Strategic, Field and Telesales teams within the SaaS, data,, insight and contact business (both B2C and B2B). Responsibilities consisted of achieving 30%+ YoY sales growth through a combination of both new and existing business across several key verticals, along with implementing an online marketing strategy and refining financial process for the business.Achievements:- Achieved 100%+ of revenue target every year- Grew SaaS business by 10% during my tenure- Increased new acquisition 26% vs. prior year- Drove retention growth by 12% £ and 10% by #- Performance achieved by restructuring sales team and changing sales strategy, approach,reworking commission plans etc.- Implemented an Account Development planning process to retain and grow our existing portfoliothrough upsell and cross sell- Created a Pre Bid processes to ensure we maximised the potential for winning new business.- Implementing web based digital marketing strategies and aided product development.- Implemented a verticalised approach to new business through identifying and measuring salesprogress on the key targets within 8 specified verticals.- Increased sales conversion rates from an average of 19% to 28% on new business.- Implemented a formal coaching and development programme, consisting of on call coaching, meeting effectiveness, personal development plans and account development plans.- Instilled a winning culture through the creating of clear lines of progression,the formation of a“Winning Culture” task force and the launching of both monthly and annualised incentives.- Instrumental in driving revenues through online sales – which equated for 40% of all data revenue and rising by the time I left.- Grew the business by 15% between in 2009-10#enterpriseselling #enterprisesales #SaaS #salesleardership #consultative selling #salestraining

Responsible for the London based sales operation

Working for the c$50m global Hoovers Online, Manager of 13 UK team members for the D&B subsidiary company, with responsibility of growing revenue by 30% vs PY through increased retention rates & new business acquisition. Managed the telemarketing, field sales, client services and marketing teams. Also led the generation of cross division opportunities for the D&B Sales force. Developed both direct & web based marketing strategies, primarily through email campaigns & Google web based advertising.Duties- Leading the double digit growth of SaaS focussed business- Recruit and train a world class team of Enterprise Sales individuals- Implement 7 Steps sales process, along with training on SPIN selling- Development of the product, building a modularised version for scalability- Responsible for the devising of the marketing strategy- Working with international partners and affliates, to drive sales and revenue at scale#enterpriseselling #enterprisesales #SaaS #salesleardership #consultative selling #salestraining #newacquisition #retention #scaling #businessleadership #businesstransformation #coaching #mentoring #salesprocess #marketing #marketingstrategy #softwareasasolution #telesales #globalsales #partnerships #affiliatemarketing

Leading the team who were responsible for driving D&B sales figures within their Premier (Key) account base. Responsibility for coaching and mentoring the team, setting KPIs and managing against these to drive performance of the business. Duties: - Double digit growth of renewals, new client acquisition - Enterprise selling of the entire D&B suite of solutions- These included SaaS based enterprise sales of recently released solutions for business monitoring and decision making- Engaging clients to drive account usage. - Accountable for UK Premier Sale’s recruitment.#enterpriseselling #enterprisesales #SaaS #salesleardership #consultative selling #salestraining #newacquisition #retention #scaling #businessleadership #businesstransformation #coaching #mentoring #salesprocess #marketing #marketingstrategy #softwareasasolution

Leading the National Telesales team of 22 people, responsible for £100m+ revenues across the Risk Management SaaS focussed offering. This was targeting mid-market sized businesses (100m-500m turnover), where I was responsible for ensuring sales effectiveness measures to drive double digit year on year growth.Points of Note:- Responsible for sales of SaaS based offering, and risk management solution sales- Implemented training of 7 Steps of the Sale and SPIN methodologies- #CRM implementation of SF.com- Premier Club (Citation) Winner in 2001, 2002, 2003, 2004 and 2007- Regular winner of Manager of the Quarter awards (throughout 2005 and 2006- Winners Club member of 6 occassions#enterpriseselling #enterprisesales #SaaS #salesleardership #consultative selling #salestraining #newacquisition #retention #scaling #businessleadership #businesstransformation #coaching #mentoring #salesprocess #marketing #marketingstrategy #softwareasasolution #telesales #externalsales #digitalmarketing

National Account Manager within Telesales division for D&B. Responsible for 25% growth of client portfolio through the retention, upsell and growth of the D&B risk management SaaS solution suite.Achievements- Achieved 120% of target each year- Promoted 3 times inside 4 years- Citation winner in 2000, 2001 and 2002- Winners Club Member throughout 1999-2002- Trained in Working with Effectiveness, 7 Steps of the Sale training and Assertive Communication- Myers Briggs accredited#enterpriseselling #enterprisesales #SaaS #salesleardership #consultative selling #salestraining #newacquisition #retention #scaling #businessleadership #businesstransformation #coaching #mentoring #salesprocess #marketing #marketingstrategy #softwareasasolution