Responsible for the development and execution of multi-channel global marketing programs that supported the CRISPR genome editing and RNAi portfolios in conjunction with the Cell Biology Business Unit and Life Science Division.

As part of the North America Market Development team, I was responsible for implementation of the go-to-market strategy and demand generation for the flow cytometry business unit in North American region.• Lead the development and execution of optimized channel marketing plans to support the flow cytometry sales force in a dynamic market.• Coordinate closely with the Global Marketing team and other business partners to develop and execute marketing plans. • Partner with other Life Science Division business units, Sales, Corporate Marketing, and Executive Management to execute integrated marketing programs to achieve collective North American sales, marketing, and revenue goals. • Act as lead liaison to internal and external marketing vendors for the business unit in North America• Facilitated the conversion of marketing ideas and messages into effective marketing programs leading to revenue, improved customer intimacy, and growth in a dynamic environment.

Strategic marketing position responsible for driving collaboration between commercial sales, marketing, and R&D groups to execute short and long-term product development goals for gene expression reagents and consumables. Responsible for translating Voice of Customer and market research into actionable insights, developing strategic plans for long-term product line growth into high-value markets, and coordinating plan execution to meet customer expectations and business sales objectives with innovative products for the Life Science Gene Expression technology market.• Drove the global product management and marketing strategies for real-time PCR reagents, including the top performing product line of the reagent portfolio.• Developed two new global products that added significant first year revenue.• Grew amplification reagent product line revenue in 2013 during a flat market place through focused effort on message simplification and training.• Produced detailed product proposals, financial forecasts, customer-facing marketing literature, presentations, and instruction manuals for seven products.• Conducted numerous technical product trainings and sales trainings for our global sales force.

Utilized expertise in real-time and digital PCR to develop and support sales initiatives in high-value academic, biotech, and pharma accounts in conjunction with local sales representatives and managers. Acted as a key source of customer feedback and competitive intelligence information for Global Marketing regarding key products, marketing tactics, and market opportunity value. Applied market knowledge to optimize successful selling strategies, create field marketing materials, assist in technology and protocol development, and enhance customer experience.• Supported a 10 member sales team as the key technical resource by assisting in the sale of all genomics products in the northwest U.S.• Progressed a ~$5M sales funnel of genomics products targeting academic research institutions and bio-pharma corporations with particular attention to high-level decision makers.• Built and delivered numerous sales and product seminars• Exceeded sales expectations with 16% revenue growth for genomics products resulting in full year sales of $3.4 million.

• Led research project investigating autoreactive mouse B cell signaling responses to activating and pro-survival cytokine stimulation.• Designed and conducted multicolor flow cytometry experiments that included surface and intracellular phopho-flow techniques and high-throughput cellular barcoding approaches.• Designed and conducted experiments to examine B cell response to stimulation, which included: real-time qPCR, Amnis FlowSight technology, Western blotting, genotyping, murine bone marrow transplants, and confocal microscopy

• Lead researcher on a project to study a murine B cell-specific knockout model to study chromatin remodeling which affected the mature B cell splenic repertoire.• Designed and conducted all experiments which included: real-time qPCR, flow, ELISA, and temperature gradient capillary electrophoresis (TGCE) and interpreted results to guide project direction and future experiments.

• Project leader for the Peromyscus (deermouse) comparative genome mapping project that resulted in three peer-reviewed publications to respected scientific journals.• Developed and utilized a 116 animal backcross DNA panel and a 103-cell radiation-hybrid cell DNA panel that serves as the basis for all deermouse genomic research, both previous and ongoing Interpreted complex results presented results to colleagues, committees, and at conferences.• Organized and supervised technicians for long and short-term project planning, daily activities, and data analysis, resulting in a collaborative high-throughput system that doubled productive output.• Served as a Contributing Editor for the Peromyscus Center database and annual newsletter