After the Churchill buyout of Youbet.com and eventual shuttering in 2010, I embarked on a freelance career. In this role as a content marketing consultant, responsibilities included managing and strategizing the social media presence and content production for both the company and clients.Key Responsibilities:• Social media management: Responsible for managing the social media presence for the company and clients on platforms such as Facebook, LinkedIn, and Twitter. This included creating and scheduling engaging content and managing paid social campaigns to drive traffic and conversions.• Content strategy: Developed and executed content strategies for the company and clients, including the creation of content calendars and the coordination of content production across various channels. • WordPress management: Set up new WordPress sites and maintained and updated existing ones for the company and clients.• Copywriting and blogging: Wrote and edited various types of content for the company and clients, including blog posts, landing pages, and email marketing campaigns.• Email marketing strategy: Developed and executed email marketing strategies for the company and clients, including the creation of email campaigns, segmentation of email lists, and analysis of campaign performance.

In addition to building a community (Facebook, Twitter, LinkedIn) around a new web 3.0 blog, this role involved: • Managing public relations activities, maintaining relationships with journalists and bloggers in the blockchain and crypto space. • Oversaw guest bookings and promotions for the BMJ Live video webcast. • Handled press inquiries and guest bookings for BMJ's publisher, Media Shower CEO, & bestselling author John Hargrave (Simon & Schuster).

As Social Marketing Manager at Media Shower, I specialized in developing and executing effective digital marketing campaigns for clients in various industries, the agency and its CEO. Duties also included assisting with account management as needed.• Social Media Marketing: Developed and implemented social media strategies to increase the visibility and reach of the agency and its clients on platforms such as LinkedIn, Facebook, Instagram, and Twitter. Created and scheduled social media posts and engaged with followers while continually testing new ideas.• Paid Social: Created and managed paid social campaigns to promote the agency and its clients. Researched and identified appropriate targeting options and set up ad campaigns. • Funnel Optimization: Continuously updated landing pages, CTA's, and advertisements based on analysis and performance. A/B tested graphics, copy, and form design to improve conversion.•Data Analysis & Reporting: Provided regular KPI reporting on organic and paid social media metrics for the agency and its clients. Analyzed data, including Google Analytics, to continuously improve strategies and drive results.• PR & Media RelationsI handled public relations for the agency and its CEO, a Simon & Schuster author. My PR responsibilities included writing press releases, supporting book releases with digital marketing campaigns and paid advertising, booking the CEO on relevant podcasts, and seeking speaking and media opportunities.

PublishThis was a content marketing tool enabling marketers to improve their blog and SEO initiatives by finding highly relevant content across the web which could be curated with custom editorial. The platform hooked into client blogging and email platforms, further streamlining the curation process.As a content specialist, I onboarded clients and managed the integration of the curation platform while simultaneously training the marketing team in its usage. Once implemented, I would act as an account manager, meeting with clients monthly, updating key performance indicators, provide ongoing content and social strategy.

As Director of Marketing, I was responsible for overseeing the social media and overall digital marketing efforts for the festival. Our goal was to celebrate sports and the exciement of human endurance and perseverance through the creation and management of a WordPress blog and site, development of a social media strategy, and marketing consulting.• WordPress Blog and Site Creation and Management:Set up and configured a new WordPress site for the All Sports Los Angeles Film Festival.Ensured the site was up-to-date with the latest plugins and security measures to protect sensitive information and maintain site performance.Monitored site performance and troubleshot any issues that arose.• Social Media Strategy:Developed and implemented a social media strategy to increase the visibility and reach of the festival on platforms such as Facebook, Instagram, and Twitter.Analyzed social media metrics to inform content and strategy decisions.• Marketing Consulting:Provided overall marketing consulting to ensure the success of the festival each year.Collaborated with the festival team to develop and implement marketing plans and campaigns.

At the nation's first legal online wagering site, I had the great fortune to learn most areas of digital marketing with a focus on content production, including developing and managing a WordPress blog, producing and promoting a podcast series, and managing a team in the production of web content for the wagering platform. Youbet.com was purchased and subsequently shuttered by Churchill Downs (Twinspires) in 2010.• Social Marketing: Created, monitored, and analyzed the social marketing strategy to improve community engagement and drive wagering activity through promotions, polls, content challenges, and cross-promotion with weekly podcasts. Managed a sister website that utilized Twitter activity to fuel user participation using a free fantasy version of the wagering platform. • Web & Marketing Operations: Assisted in the development and implementation of the strategic online acquisition marketing plan. Led the technical and content objectives and provided insight to top management. Included management of the email marketing strategy (email creation, delivery, list health, etc), podcasts, commercial production, web content, print & web design, and managed vendors and partnerships. Introduced new initiatives, including A/B variant testing, and podcast production.• Live Content Production: Managed a team producing live web content published to the wagering platform. This mission-critical information required a 24x7 364-day-a-year operation where accuracy was of the utmost concern.