Cliff Coutinho Email & Phone Number

Maharashtra, India

Mumbai Metropolitan Region

● Organized skill development workshops, technical training, and soft skills sessions to enhance employability.● Established and maintained industry relationships to create job placement opportunities.● Managed recruitment drives, on-campus interviews, internships, and job fairs for successful placements.● Provided career counselling, resume building, and interview preparation to support career development.● Monitored and tracked candidate performance in training programs, ensuring job market readiness.● Maintained placement records and provided detailed reports on training and recruitment outcomes.

Mumbai Metropolitan Region

☆ Planning, Developing and Executing effective Marketing & PR campaigns across 4 platforms, resulting to directly contributing an increase in engagement by 12.5%.☆ Coordinating and Conceptualising consumable content ideas with other departments. Improved PR & Marketing goals such as Lead Generation, Brand Awareness, Public Image, etc by 3% individually.☆ Trained new members about the Procedures, Protocols, Processes and Deadlines. Generated Copy with an average Open Rate of 53% and Conversion Rate of 27%.☆ Delegated, Evaluated and Oversaw the editorial processes and Coordinated with other departments to Achieve targets and Increase Efficiency by 16%.☆ Developing persuasive and engaging Marketing, Advertising, Web, Email and Social Copy to reach and convert our target audience.☆ Performing content audits and content gap analysis to assess How well existing content is performing, What type of content is missing and How to bridge the gap.☆ Collaborating with the Social Media department to Evaluate recent trends and Anticipate consumer needs.

Mumbai Metropolitan Region

Mumbai, Maharashtra, India

- Evaluated 600+ potential candidates and implemented strategies to simplify the screening process, rendering it more dynamic and engaging.- Managed & tracked onboarding activities of 50+ international partners to guarantee accurate, timely candidate CV assessment & recruitment process, shortening hiring time by an average of 20%.- Maintained & leveraged candidate relationships to sustain a talent pipeline of 150+ highly qualified international professionals for future roles.- Optimized database processes, increasing database efficiency by 30% and reducing candidate turnaround time by approximately 58%.- Provided thorough orientation to 50+ international workers on cultural, financial, and transportation complexities of the city; supported acclimation by procuring necessary resources & setting up accommodations to ensure seamless onboarding.

Mumbai, Maharashtra, India

- Led a team of 8 individuals in the bi-annual mass recruitment drives and coordinated comprehensive onboarding programs for 100+ new hires. Reviewed applications & screened 19 in-house applicants to settle on an 8-person team within 3 days.- Achieved 600+ leads in just 2 months, with 51.6% of our target audience being unreachable due to external institutional factors.- Achieved a 40% lead-to-applicant conversion and 20% of applicants through the referral campaign.- Conducted blind psychological testing for 180+ candidates to verify if they would blend well with the organizational culture and made recommendations based on it.- Facilitated cross-functional collaboration with the Marketing department, securing 200+ leads for their Branding event, resulting in 60% qualified contacts for follow-up.- Attracted and Recruited the most diverse workforce that the Local Committee (Mumbai branch) has ever had. - Collaborated with the Chiefs of Human Resources, Business Development and Marketing to ensure a smooth recruitment cycle.- Revitalized and Conceptualized employer branding strategies. Revitalized existing communication channels and Identified new channels to broadcast our opportunities. - Oversaw the logistical requirements of organizing the interview, sending out acceptance emails, and personalized rejection emails.- Oversaw the partnership with multiple colleges and universities for campus recruitments.

Mumbai Metropolitan Region

- Attained the highest performance in the team by surpassing organizational expectations by 66.1%. Individually contributed to 30% of the targets of the department.- Conducted A/B testing independently and Revitalised the Email & LinkedIn Marketing strategies which led to increasing CTAs by 17.6%. - Identified and reviewed 200+ potential partners for growth opportunities, resulting in partnerships with 6.5% of targeted contacts.- Conducted 1-on-1 stakeholder interviews with key executives (CEOs, CHROs, Founders, etc.) to analyze customer pain points and anticipate market needs, creating an industry competitive advantage for the client.- Coached department members and Familiarised them with the Revitalised strategies and Increased efficacy by 56.1%.

Mumbai Metropolitan Region

☆ Brainstormed 200+ hours in 2 weeks to develop the hook, theme and motto of the event.☆ Fashioned 100+ consumable content ideas by bringing in an SEO Specialist's and Copywriter's perspective. ☆ Overcame scanty deadlines and delivered compelling content to engage the audience. Increased reach by 43% and engagement by 28% with a Reduced deadline of 2 months as compared to the previous year.☆ Crafted 50+ creatives whilst integrating SEO and Copy principles to reach and convert our target audience.☆ Formulated 10+ formal documents - Press releases, Reports, etc. to facilitate smooth functioning of the event.

Mumbai Metropolitan Region

☆ Managed employee training for 45 new hires, over a period of 5 months offering continuous guidance and mentorship on best practices while providing constructive feedback. ☆ Conducted market research, Administered SEO research, Directed numerous Projects and Increased Engagement by 7%.☆ Developed and Evaluated content, Assisted in Marketing campaigns, and Engineered the base for building Brand Image. Increased Reach by 92%, Impressions by 118%, and Call-To-Action by 112%.

Mumbai Metropolitan Region

☆ One of the Founding Members of the PR Team.☆ Initiated the Official College Newsletter of St. Andrew's College of Arts, Science and Commerce - 'Andrean Times' and Fabricated the base for all of its contents. Evaluated and Strengthened the bridge between the brand and the public by 18%.☆ Maintained Public Image and Developed customised PR strategies for 100+ projects. Coordinated inter-departmentally and Compiled 600+ Alumni Data Sets.☆ Integrating SEO & Copy principles to maximise reach, call-to-actions and conversions respectively. Conducted research and ensured original & plagiarism free content for 150+ write-ups.☆ Coordinating with the communications department to maintain a healthy rapport between Internal & External Stakeholders. ☆ Familiarised with working with short deadlines, limited briefs and Non-disclosure Agreements.

Master Of Arts - Ma, Sociology

Relevant Coursework: Industrial Sociology, Globalization, Development, Law, Migration, and Education.

Bachelor Of Business Administration - Bba, Marketing, First Class

Relevant Coursework: Human Resource Management | Organizational Behaviour | Performance Management System | HR Analytics | Labour Laws.

Bachelor Of Arts - Ba, Sociology, 2:1

Activities and Societies: PR Team, DLLE, UNESCO, AEIC - Andrean Entrepreneurship and Incubation Centre, Mosaic, and Placement & Training.

Hsc, Commerce, 91%

Activities and Societies: Badminton, Carrom, PR Team & SAMUNGraduated with the following subjects: 1. English 2. Math & Statistics 3..

Ssc, General Studies, 79%

Activities and Societies: Football, Hockey, Nature Club, Boy Scouts, Choir & Dance Club.Graduated with the following subjects: 1. English.