Cliff Drane

Cliff Drane Email and Phone Number

Vice President, Digital Products & Design – MasterBrand Cabinets @ MasterBrand Cabinets LLC
About Cliff Drane

I've gotten to do a lot of neat things over the course of my career in creative direction, user experience, product design and content. At heart, I’m a digital strategist who happens to apply that mentality to creative and UX applications.I’ve worked with brands like American Airlines, Samsung, AT&T, Under Armour, Brooks, BlackBerry, Amway, JCPenney, and many more. Created marketing and e-commerce experiences on enormous scales that moved these brands forward. We won quite a few awards, earned national press and I’m extremely proud to have worked alongside so many amazing people.During the 00's I lost both my parents to preventable illnesses, so I found myself more interested in companies that help people make better choices and lead better lives.I left agency life to lead product design and marketing creative at activity tracking app pioneer MapMyFitness. Founded a team, overhauled the product and helped grow the user base from 10M to 25M registered users in 1 year.I also got to lead Product at MapMyFitness and be part of the executive team that pitched and sold the business to Under Armour. This led to a year of developing transformational digital products for UA, and being part of the leadership team that turned a scrappy startup into a full-fledged Under Armour business unit.I joined another later-stage software company in Limeade that needed a push in product design and marketing creative. Here I transformed multiple teams, created more effective approaches to move the product and brand forward. I’m proud that a product vision pitch of mine became an entire year’s official development roadmap. Heroic efforts from every area of the company led to Limeade going public on the Australian Stock Exchange.Having helped a second company with a successful exit, I wanted to take on a different area of the business that needed attention: the strategy for growing internationally. As VP of Global Expansion, I stretched into a pure digital strategy role and developed a multi-year plan for Limeade's international success.I’ve always said I have a dream job (ask my friends)… turns out I’ve had a lot of dream jobs doing different things for different kinds of companies. Which means I’m a very lucky guy.

Cliff Drane's Current Company Details
MasterBrand Cabinets LLC

Masterbrand Cabinets Llc

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Vice President, Digital Products & Design – MasterBrand Cabinets
Cliff Drane Work Experience Details
  • Masterbrand Cabinets Llc
    Vice President, Digital Products & Design
    Masterbrand Cabinets Llc Aug 2023 - Present
    Jasper, In, Us
  • Aduro
    Chief Experience Officer
    Aduro Jan 2022 - Jul 2023
    Redmond, Washington, Us
    Led Brand, Marketing, Product Marketing and Integrated Experiences across Aduro Solutions.
  • Aduro
    Vp Of Product & Design, New Markets At Aduro
    Aduro Mar 2021 - Jan 2022
    Redmond, Washington, Us
    Helping build a new business unit that will expand our reach and increase our impact on the health and wellness of millions of people.
  • Limeade
    Vice President, Global Expansion
    Limeade Jun 2020 - Dec 2020
    Bellevue, Wa, Us
    Led a strategic initiative defining Limeade's Global Expansion strategy. Identified a key organizational need, investigated the situation, created a vision, and pitched the role to the CEO.Created a comprehensive strategy that identified the Key Business Initiatives required for successful Global Expansion. Included top-to-bottom organizational findings based on Limeade's track record of global expansion work. Developed a forward-looking plan based on market/industry research, brand strategy, product and platform readiness, and sales/customer success team insights.
  • Limeade
    Vice President Of Creative & User Experience
    Limeade May 2016 - Jun 2020
    Bellevue, Wa, Us
    Led Limeade marketing creative, software product user experience, user research and product content teams across all areas of Limeade business. Responsibilities included:Product Design, User Experience and Research - led team responsible for desktop web, mobile web and 4.5 star-rated smartphone app design and research. Overhauled all areas of design approach and set the product vision/strategy for a market-leading software experience.Marketing and Advertising Creative Vision and Execution - led team responsible for creative vision, online media execution (display, social, search and rich media), video production, corporate website design and UX, external/internal event creative and direct mail.Product Content Strategy and Creation - led team responsible for strategy and creation of 700+ content modules, including video, quiz, activity tracking and partner integration functionality. Included translation into 15 languages and considerations for culture localization.Internal Brand Creative Services - led team responsible for brand development and stewardship, corporate identity system, company signage, and an office interior design refresh. Produced internal training materials and video presentation about the meaning and importance of brands.
  • Under Armour
    Vp Design & Ux, Connected Fitness
    Under Armour Jan 2014 - Mar 2015
    Baltimore, Maryland, Us
    Post Under Armour acquisition, led the UA Connected Fitness design and user experience team.Maintained an ambitious MapMyFitness product enhancement roadmap, as well as the development of new Under Armour-branded connected fitness products – all while helping the legacy MMF teams integrate with the new corporate parent.Led the design/ux team responsible for Under Armour Record, the first UA-branded product built upon the MapMyFitness technology platform.Was the primary leader of a patented activity visualization method employed on the UA Record mobile app dashboard. Patent: https://patents.justia.com/patent/9848802
  • Mapmyfitness - Under Armour Connected Fitness
    Chief Product Officer, Vp Of Design & User Experience
    Mapmyfitness - Under Armour Connected Fitness Jan 2013 - Dec 2013
    Boulder, Colorado, Us
    Responsible for the hiring, structure and methodology of the company’s first formal design/ux team, servicing the entire organization – mobile/web product, social/marketing and media partnerships. Collaborated with other executive leaders and team directors to integrate design/ux practices with established development methodologies, a major cultural change.Evaluated existing product suite and undertook a comprehensive redesign effort of mobile and web products. Envisioned and executed key product features and enhancements.Collaborated with Marketing team to formalize creative workflow for advertising, marketing and social media.After six months as VP of Design/UX, assumed the role of Chief Product Officer while retaining oversight of design and user experience.Collaborated with CEO on strategic product roadmap and created a formal scoring system for scrutinizing and prioritizing nominated product enhancements.Instituted Project and Program Management practices, hiring the company’s first Program Manager and Project Managers. Established internal work reporting practices that enabled analysis of effort and productivity.Participated with the rest of the MMF Executive Team in the company’s acquisition by Under Armour. Was a primary contributor, deck-owner and presenter of the MMF story to Under Armour executive leadership, including CEO Kevin Plank. Contributor to due diligence, integration plan and Under Armour digital product aspirations.
  • Razorfish
    Group Creative Director
    Razorfish Mar 2007 - Jan 2013
    New York, Ny, Us
    I led creative and user experience in some of the agency’s largest creative/UX teams on anchor accounts:Samsung: Marketing/social experiences for the Samsung North America account, comprised of 35 creative and user experience team members, and was in the worldwide Top 3 by revenue at Razorfish.AT&T: Led the team that redesigned ATT.com and executed 80+ product exploration modules for AT&T’s mobile division.JCPenney: 8 seasons of interactive marketing and the first mobile site, including an initiative cited in over 250 editorials such as Good Morning America.BlackBerry: 2 years of digital marketing and social experiences, including the product launch of 15 mobile devices.
  • Enterpulse (Sbi)
    Director, Online Channel
    Enterpulse (Sbi) Mar 2005 - Mar 2007
    Us
    Leader of the Online Channel group, responsible for User Experience methodology and subject matter expertise. Acquired SBI.Enteris in February, 2006.
  • Sbi Enteris
    Director, Online Channel
    Sbi Enteris 2003 - 2006
    Us
  • Sbi Group
    Creative Director
    Sbi Group 2002 - 2004
    New York, Ny, Us
  • Lante
    Experience Manager
    Lante 2001 - 2002
    Us
  • Luminant Worldwide
    Creative Director
    Luminant Worldwide 2000 - 2001
    Us
  • Align Solutions
    Creative Director
    Align Solutions May 1998 - 2000
  • Eleventh Second Communications, Inc.
    Vp, Creative Director
    Eleventh Second Communications, Inc. Jan 1995 - May 1998
    Co-founder and Creative Director of this new media firm. Clients included Brown & Root, Halliburton, and Rockwell.
  • Houston Museum Of Natural Science
    Interactive Exhibit Designer
    Houston Museum Of Natural Science Nov 1993 - Nov 1994
    Houston, Texas, Us
    Interactive exhibit designer for the Wiess Energy Hall, a $17M permanent wing of the Houston Museum of Natural Science.

Cliff Drane Skills

User Experience Information Architecture Interaction Design Experience Design User Interface Design User Experience Design User Centered Design Creative Direction Digital Strategy Visual Design Art Direction Information Design Mobile Design Web Design Interactive Marketing Usability Graphic Design Content Strategy User Interface Wireframes Creative Strategy Typography Interactive Media Concept Development Brand Development Digital Marketing Business Strategy Corporate Identity E Commerce Branding And Identity Integrated Marketing Leadership Adobe Creative Suite New Media Mobile Devices User Experience

Cliff Drane Education Details

  • University Of Houston
    University Of Houston
    Graphic Communication
  • Brenham High School
    Brenham High School

Frequently Asked Questions about Cliff Drane

What company does Cliff Drane work for?

Cliff Drane works for Masterbrand Cabinets Llc

What is Cliff Drane's role at the current company?

Cliff Drane's current role is Vice President, Digital Products & Design – MasterBrand Cabinets.

What is Cliff Drane's email address?

Cliff Drane's email address is th****@****hoo.com

What is Cliff Drane's direct phone number?

Cliff Drane's direct phone number is +151265*****

What schools did Cliff Drane attend?

Cliff Drane attended University Of Houston, Brenham High School.

What skills is Cliff Drane known for?

Cliff Drane has skills like User Experience, Information Architecture, Interaction Design, Experience Design, User Interface Design, User Experience Design, User Centered Design, Creative Direction, Digital Strategy, Visual Design, Art Direction, Information Design.

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