Cliff Hatch Email & Phone Number

Toronto, On, Ca

Richmond Hill, Ontario, Ca

• Joined Compugen to establish a robust GTM, top of funnel and demand generation function, including modernizing a sales and marketing tech stack to support key customer journeys• Negotiated vendor funding with key partners Apple, Microsoft, HP and more to execute 20+ lead generation campaigns in my first 24 months.• Generated demand for and scheduled 500 sales meetings with new logo prospects that have led to several hundred high value opportunities.• Introduced robust CRM and lead classification discipline to drive creation of a managed funnel and lead-nurture practice. Shared learning to support creation of an internal SDR prospecting team.• Implemented and adopted HubSpot to create Compugen's first integrated nurture workflows to help evolve MQL opt-ins into strong leads• Implemented and adopted HubSpot, Asana, Dynamics 365 and ClickUp.

Vancouver, Bc, Ca

• Tasked by VP Business to lead Business wireless go to market efforts to help turn around lagging performance in the mid-market Business segment. Drove wireless product marketing strategy, tactics and tools for a $400M portfolio and 500k customers.• Managed partner marketing in business wireless for Google, Apple, Samsung and Huawei. Negotiated $20M from these vendor partners to drive pricing, sales engagement and product marketing activity.• Redefined product content, positioning, sales engagement and tools to help increase YoY loading performance by 22%, lower churn and improve profitability in the mid-market segment. • Drove wireless product sales enablement and training as well as sales tool and video content creation for 350 salespeople nationally, with 85% engagement within 1 year.• Successfully hired and managed 4 highly-engaged Product Managers to launch 40+ products (e.g. iPhone) and services per year at TELUS. Worked with teams across the organization to manage B2B device lifecycles at TELUS, and led business wireless product content on telus.com.

Vancouver, Bc, Ca

• Successfully led the customer sunset of 2 major wireless networks at TELUS, directly impacting over 500k business customers. Managed cross-functional project teams to achieve retention and customer experience objectives.• Directed customer retention projects including all campaigns, communications, hardware sourcing, offers, pricing and regular base-management analytics and reporting. Stemmed 4:1 losses and retained 300K customers in a highly competitive environment.• Worked directly with government and enterprise customers including City of Calgary, City of Toronto, Ontario Power Generation, Honda and Suncor to define requirements, source and transition to new technologies.• Led a team of 3 Product Managers to develop, launch and market TELUS’ rugged field service portfolio, Push-to-Talk software and 3rd party SaaS vendor partner products including VMWare, Apple DEP, and Samsung Knox.

Vancouver, Bc, Ca

• Led B2B “Voice to Data” retention campaigns, driving $30M annual revenue retention and growth for TELUS through effective base segmentation, communication, promotion and upsell messaging via Customer Care.• Created and launched TELUS' long running "The Challenge" (renamed "The Pitch") competition, inviting thousands of Canadian small businesses to enter to win $100,000 for their business.• Successfully launched the iPhone 4S and iPhone 5 through cross-functional digital, retail and channel training project management.

Vancouver, Bc, Ca

• Launched and managed TELUS’ first over-the-top Cloud services: hosted Microsoft Exchange, BlackBerry BES and portfolio of TELUS wireless applications. • Generated $2M revenue via account marketing, sales tools, digital presence and channel training.

• Drove annual marketing planning and execution for the Eon Decking, railing, fencing and furniture product line in North America. Increased sales by 173% from $15M to $41M by from 2003 - 2007.• Achieved retail and digital sales listings in Home Depot, Lowe's, Costco and Canadian Tire. Merchandized over 2000 retail locations annually.• Managed creative, advertising, media and promotional agencies and budgets, developing all packaging, branding, photography, digital presence, advertising and promotions. Executed consistent marketing, transforming CPI Plastics Group from a commoditized industrial plastics extruder to a value-added and branded consumer-packaged goods manufacturer.

• Completed business to business feasibility studies and consumer business planning for start-up tourism ventures, as well as for several not-for-profit agencies. Completed an Ontario market-entry competitive study for Suncor Energy.• Successfully managed multiple client relationships and generated immediate profit from this start-up venture.

Prior to its acquisition by Pernod Ricard and Fortune Brands in 2005, Allied Domecq was the world’s second largest wine and spirits company, with annual revenue of $4.4 billion.Brand Manager for Corona Beer, Jack Daniel’s, Ballantine’s Scotch, Tia Maria, Beefeater Gin, Sauza Tequila● Managed a marketing group responsible for the positioning and promotion of the company's core international premium and youth brands for the Argentine market● Created and executed, for Ballantine's Scotch, the largest snowboard sponsorship in the Southern Hemisphere and region-wide youth-focused sports and fashion show sponsorships, resulting in unpaid media coverage of over U.S $1 million.● Led team of 5 and coordinated advertising and promotional agencies to carry out brand strategies and promotions, achieving a market share increase of 5% and net profit growth of $.7M in a deeply recessionary environment. Participated in national retail chain negotiations with large European retail customers (Makro, Norte, Carrefour).● Extensive agency briefing, Nielsen insights, locally-led creative development and international creative execution/adaptation experience.

Global Marketing Coordinator, Sauza Tequila• Developed positioning and advertising for Sauza Tequila in over 20 countries, leading to 30% volume growth over two years. As a result, Impact International, one of the industry’s leading trade magazines, awarded Sauza the title of World’s Fastest Growing Spirit Brand two years in a row (1997 and 1998.).• Managed a $7 million global marketing investment fund, instrumental to the above-mentioned sales growth.• Co-developed Sauza “Triada” Tequila to drive super-premium brand growth; awarded “Best Liquor Packaging” at 1998 London International Advertising Awards, and Sauza Margarita Mix which grew to realize revenues of $4 million within 2 years.• Successfully analyzed, designed, and managed a complex and data-intensive two-year global SKU rationalization and common-label project, resulting in significant operational efficiency gains.

Assistant Brand Manager, Kahlua Coffee Liqueur, Domestic Wines • Managed all promotions and marketing material for the Kahlua brand in Mexico, including managing the sponsorship of the Rolling Stones Voodoo Lounge Tour in Mexico.

Mba, Master Of Business Administation

Diploma, Intensive Advanced Spanish Language

B.A. Honours, Political Science