Fountain Digital is a digital marketing agency fueled by technology and analytics.

As Sr. Director of Analytics, I've been brought to Curiosity to overhaul every aspect of the analytics landscape at the agency. Though starting this team from the ground, I'll be guiding the development of automated reporting platforms, attribution, client data analysis, and testing & optimization.

Accepted a new challenge to serve as the Data Leader for a long-established PR agency in the early stages of finding its way into the digital space. -Grew a team from one to two full time employees-Took a fully manual reporting flow, and transformed it into an automated process, bringing together data from digital analytics, media platforms, traditional media & PR data, and CRM system data.-Created a suite of custom reporting solutions leveraging both Looker Studio and Tableau, to effectively meet clients needs across a variety of verticals from manufacturing to power generation to upscale golf residential communities and more. -Drove all aspects of Google Analytics/GA4, tag management, and platform tagging setup, implementation, and maintenance

In my time as Director and then Vice President of Data Strategy, I led a team of 10 to provide analytics and data services to the entire roster of Attane's clients. That team was comprised of a digital analytics group, data scientists, data analyst, data visualization specialists, and engineers.-Guided the Development roadmap, design overhaul, implementation, and rollout of a scalable senior living reporting solution leveraging Tableau Server (Attane Insights) that served reporting and analysis capabilities for over 250 senior living communities across the United States. The data provided by that system spanned from digital analytics and media platform reporting, to CRM-integrated full funnel reporting capabilities, as well as lead path analysis and sales analytics tools. -Lead the process to develop best-practices for Google Analytics 4, and guide the setup and implementation of GA4 properties across 250 senior living communities. -Guided best practices in digital analytics, tag management, analysis, reporting, and attribution.-Following the acquisitions of two other agencies, led the integration flow that brought data structures from the systems of three agencies under a single roof. -Developed guidance and training for the entire agency, and for clients, on myriad analytics topics from insight development, to tag management workflow efficiency, and more.

Brought in to build the analytics team from the ground up, I grew the Linkmedia 360 analytics team from 1.5 full time employees at the start of my tenure to 7 before our acquisition by Attane (formerly GlynnDevins).-Guided best practices in digital analytics, tag management, analysis, reporting, and attribution.-Directed a team of analysts, data engineers, and a data scientist to handle all analytics initiatives across the agency-Migrated the entire agency from manual reporting to an automated reporting solution-Guided the development of unique reporting suites for the three core verticals we serviced: Senior living, self storage, and addiction & rehab. -Developed guidance and training for the entire agency, and for clients, on myriad analytics topics from insight development, to tag management workflow efficiency, and more.

As Director of Integrated Analytics, I'm responsible for guiding, developing, and driving Fathom’s client reporting experience. This includes driving comprehensive reporting solutions using integrated data sets from multiple platforms to create a source of truth for client KPIs. As part of those initiatives, I guide Fathom's digital analytics & tag management processes and best-practices. I'm also responsible for creating new, advanced, and efficient approaches to analytics implementation, reporting, and data visualization.This also includes leading and supporting Fathom's growing team of digital analytics specialists and analysts. I also consult on strategic analytics initiatives for clients, and support development and innovation of analytics POV, process, and products. I also support quality assurance via adherence to our POV and Best Practices, drive critical initiatives for the Analytics and Technology solution, and support the analytics team leads in strategic decisions for clients.

As Fathom’s Manager of Web Analytics, I'm responsible for guiding, developing, and driving Fathom’s analytics & tag management processes and best-practices. I'm also responsible for creating new and efficient approaches to analytics implementation, reporting, and data visualization, and leading internal analytics training initiatives to spread an data-driven mindset across the company.I supervise and support the other web analytics team members on Fathom's Consumer Brands team.I am the steward for clean data across Fathom’s clients, driving efforts to repair improper analytics implementations, expand and blend collected data, and maintain optimal tracking moving forward. I am also at the helm of Fathom’s external client training engagements, and have lead on-site training and audit & cleanup engagements with several of Ohio’s largest and most well-known companies. In addition to company-wide analytics initiatives, I provide SEO strategy and comprehensive code & technical support for clients across a variety of industries, with a heavy focus in the E Commerce and Retail space

As Web Analytics Lead, I was responsible for developing Fathom’s analytics processes and best-practices, creating new and efficient approaches to implementation & reporting, and guiding internal analytics training initiatives.I am the steward for clean data across Fathom’s clients, driving efforts to repair improper analytics implementations and maintain optimal tracking moving forward. I am also at the helm of Fathom’s external client training engagements, and have lead on-site training and audit & cleanup engagements with several of Ohio’s largest and most well-known companies. In addition to company-wide analytics initiatives, I provide SEO strategy and comprehensive code & technical support for clients across a variety of industries, with a heavy focus in the E Commerce and Retail space

I Provide strategic SEO, technical, and analytics support for a large set of clients within the Online Marketing Group. I also help train the Online Marketing Specialist team, develop best and next practices, streamline workflow, manage technical optimization for clients, provide multi-channel funnel analysis, and oversee Fathom's SEO analysis toolset.

As a Senior Account Executive at Fathom SEO, I work as the main point of contact for clients. My responsibilities include client relationship development, strategic planning, on page search engine optimization, online pr and link referral, project management and scheduling, and internal projects and research. Fathom SEO is a nationally regarded SEM firm based out of Cleveland, OH. http://www.fathomseo.com

Website Design and Development, Video Production and Editing, Audio Production and Editing, and Home Video to DVD Conversion