Cliff Maher Email & Phone Number

Ladera Ranch, Ca, Us

Acton, Massachusetts, Us

Leading initiatives within the Type-2 diabetes franchise, focusing on understanding and addressing the unique challenges and needs of this patient group.•New Product Introductions: collaborating on bringing innovative solutions to the market within the dynamic and rapidly evolving Type-2 diabetes sector.•Strategic Development: Spearheading strategic planning and execution for product launches, ensuring alignment with market needs and maximizing impact.•Cross-Functional Collaboration: Working closely with diverse teams to drive product development, marketing strategies, and customer engagement for enhanced market penetration and growth.•Patient-Centric Approach: Committed to simplifying the lives of people with diabetes through cutting-edge technology and patient-focused solutions.

Owner and Principal Marketing Consultant at NeuroMarq Consulting LLC, serving as a strategic partner in the field of medical device marketing. Specializing in comprehensive solutions, strategic marketing, market research, product development, and training. Crafting effective strategies, uncovering valuable insights through meticulous analysis, and guiding marketing efforts towards achieving market success. Highly skilled in bringing innovative medical devices to market and equipping healthcare professionals with the knowledge and skills to optimize product utilization. •Successfully worked with clients to secure over $9 million USD in grant and investment funding, playing a pivotal role in advancing their businesses and bringing their innovative technologies to market. This achievement underscores a deep understanding of the funding landscape and the ability to effectively position clients for financial success.Services: Marketing Strategy, Market Research, Branding, Product Launch, Sales Enablement, KOL Engagement, Educational Programs, Performance Analytics, Customer Training.

As the senior member of the marketing team, played a key leadership role in overseeing product management initiatives, marketing campaigns, and global marketing efforts, resulting in enhanced organizational effectiveness, improved market performance, and increased user knowledge through the development of educational tools.•Led the global strategic marketing initiatives for the StrataMR™ II Adjustable Valve platform, a key product in the portfolio. Developed and executed a comprehensive global launch plan, achieving a 95% demonstration-to-conversion rate. Defined product messaging, positioning, and global pricing strategy, resulting in a 51% price uplift. Collaborated cross-functionally to ensure alignment with market needs, customer input, and competitive strategies.•Achieved consistent year-over-year business growth of 13% annually despite macroeconomic and COVID-related challenges. Addressed quality control issues in manufacturing processes and optimized COVID-19 supply chain operations through collaboration with key stakeholders. Redefined customer service delivery to enhance profitability, resulting in a 20% increase in product availability and a 66% reduction in back-orders.•Developed and delivered educational tools, clinical training, and 20+ hours of commercial & clinical training assets to enhance user knowledge, in-service education, and product performance for surgeons, nurses, and clinicians across multiple healthcare organizations.•Expanded the marketing department by 40% through talent acquisition, conducting interviews, hiring, mentoring, and training new team members. Established and led a dedicated training & education team for comprehensive commercial and clinical education initiatives.

Successfully drove global revenue growth and market expansion for the Neuro Critical Care and Cranial Repair portfolios, while leading cross-functional teams, providing extensive training, and ensuring ongoing strategic evaluation.• Achieved a 64% reduction in portfolio size while maintaining 89% annual revenue by conducting comprehensive strategic evaluations across the portfolio, increasing net profit margins by 24%, and product availability from 64% to 76%.• Attained a 22% average annual growth in international business by conducting market research, competitive analysis, and expanding product registrations in new markets, resulting in a reversal of the declining global revenue trend of approximately 2% per year, through persistent support and training of local marketing and commercial teams.• Boosted ICU business effectiveness by developing impactful training tools and resources, leading to a 66% drop in training and in-servicing request backlog. Implemented demo equipment, instructional videos, innovative materials, and virtual support to overcome challenges of legacy products and a shared US commercial team.

Oversaw global product performance for 17 different neurosurgical devices utilized by surgeons for patients with hydrocephalus, traumatic brain injuries, and cranial neurosurgeries, producing $75M in annual revenue.• Delivered a 24% profit increase by leading the conceptualization and successful launch of the Duet External Drainage & Monitoring System (Duet EDMS) as the Product Design team lead, utilizing strategic planning, customer journey assessment, and the development of Key Performance Indicators (KPIs).• Delivered consistent market share expansion, customer base growth, new product introductions driving $12M+ annual sales, and increased rates across the Neuro Critical Care product portfolio, resulting in substantial revenuegrowth."

Collaborated as an engineering team member, contributing to product feasibility, design, performance specification, and Pro E/CAD Design projects.

Certificate, Medical Marketing

Certificate, Medical Marketing Program

Bachelor Of Science In Molecular, Cellular And Developmental Biology, Neurobiology, Emphasizing Neurophysiology

Bachelor Of Arts Philosophy, Philosophy Of Western Religions