Clifford Okoth

Clifford Okoth Email and Phone Number

Sales Manager/ Sales Coach & Mentor/ Bussiness development/RTM implementor/Distributor management/account management/Retail management/New product development. @
Clifford Okoth's Location
Kisumu, Kisumu County, Kenya, Kenya
About Clifford Okoth

Busia Bottlers Limited, a leading distributor of beverages in Western Kenya Busia County and partly kakamega, has entrusted me with the responsibility of managing and overseeing the sales and distribution of its products in the Western region. With over 10 years of experience in sales and marketing across various sectors and products, I have developed and honed my skills and competencies in on-trade and off-trade sales, key accounts management, distribution networking, and direct sales.My mission is to understand the dynamics and future of sales and marketing, and to apply my knowledge and expertise to deliver exceptional results for my organization and industry. I also value creating a work-life balance for myself and my team, and I pursue my passions and interests in yoga, meditation, gardening, and music in my spare time. I am always open to new challenges and opportunities to grow and contribute, and I welcome you to connect with me at cokoth47@gmail.com.

Clifford Okoth's Current Company Details
Busia Bottlers Ltd

Busia Bottlers Ltd

Sales Manager/ Sales Coach & Mentor/ Bussiness development/RTM implementor/Distributor management/account management/Retail management/New product development.
Clifford Okoth Work Experience Details
  • Busia Bottlers Ltd
    Retail Sales Manger
    Busia Bottlers Ltd Jul 2021 - Present
    Busia, Busia County, Kenya
    Under an appointed Distributor of Kenya Breweries Ltd, I play an active role in the following areas, providing continuous feedback and training,Develop and execute short and long-term sales plans to meet volume and net sales targets.Achieved revenue goals in line with organizational objectives.Organized distributor meetings with monthly performance reports.Managed key accounts and acquired new clients.Assisted with lead conversion and provided customer insights for product… Show more Under an appointed Distributor of Kenya Breweries Ltd, I play an active role in the following areas, providing continuous feedback and training,Develop and execute short and long-term sales plans to meet volume and net sales targets.Achieved revenue goals in line with organizational objectives.Organized distributor meetings with monthly performance reports.Managed key accounts and acquired new clients.Assisted with lead conversion and provided customer insights for product improvement.Developed new accounts. Show less
  • Nip Nap Diapers
    Sales Representative
    Nip Nap Diapers Dec 2020 - Jul 2021
    Kisumu, Kenya
    As a Van sales (retail Manager on fmcg) Kotecha distributors, i had the following to do:Promoted and Sold Products: Increased sales by actively visiting clients and ensuring product visibility and availability.Efficient Order Processing: Managed accurate order processing and timely stock replenishment.Relationship Building: Developed strong relationships with retail store owners, securing prime shelf space and negotiating favorable terms.Effective Merchandising: Enhanced product… Show more As a Van sales (retail Manager on fmcg) Kotecha distributors, i had the following to do:Promoted and Sold Products: Increased sales by actively visiting clients and ensuring product visibility and availability.Efficient Order Processing: Managed accurate order processing and timely stock replenishment.Relationship Building: Developed strong relationships with retail store owners, securing prime shelf space and negotiating favorable terms.Effective Merchandising: Enhanced product placement and visibility across retail locations.Exceeded Sales Targets: Consistently met or surpassed sales goals, contributing to overall revenue growth.Market and Customer Insights: Monitored market trends and provided excellent customer service, leading to high satisfaction and repeat business. Show less
  • Key Brands International Ltd Kbi
    Regional Sales Representative
    Key Brands International Ltd Kbi Sep 2019 - Dec 2020
    Nairobi, Kenya
    Key responsibilities:Sales ManagementMarket ExpansionRelationship BuildingMarket Analysis: Sales Planning: Reporting and Collaboration: Achievements:Maintained Sales Volumes Consistent at 96% sales volume by adapting to supply and demand and market trends.Retained top 20 customers amid fierce competition by offering distributor-based benefits that boosted volume sales.. Developed strategies to enhance sales volume and market presence in the energy drinks… Show more Key responsibilities:Sales ManagementMarket ExpansionRelationship BuildingMarket Analysis: Sales Planning: Reporting and Collaboration: Achievements:Maintained Sales Volumes Consistent at 96% sales volume by adapting to supply and demand and market trends.Retained top 20 customers amid fierce competition by offering distributor-based benefits that boosted volume sales.. Developed strategies to enhance sales volume and market presence in the energy drinks category. Show less
  • Kenya Wine Agencies Limited - Kwal
    Distributor Sales Representative /Shree Ram Investments Ltd
    Kenya Wine Agencies Limited - Kwal Jul 2018 - Aug 2019
    Kisumu, Kenya
    Representing the interest of( Kwal), through their distributor Shree Ram, I had the following to deliver:Key responsibilities:Market establishment and management.Distributor target achievement.Delivering targets per product by category as set through Kenya Wine Agency.Introduction of new products as shared by the client.Reporting on the market intelligence.Ensuring delivery plans are strictly adhered to and that collection of payments is met within the stringent time… Show more Representing the interest of( Kwal), through their distributor Shree Ram, I had the following to deliver:Key responsibilities:Market establishment and management.Distributor target achievement.Delivering targets per product by category as set through Kenya Wine Agency.Introduction of new products as shared by the client.Reporting on the market intelligence.Ensuring delivery plans are strictly adhered to and that collection of payments is met within the stringent time possible.Achievements :I introduced two new brands for Kenya wine agencies in the market, Hunters and Savanah cider with a focus on the final consumer at the bar level.I accomplished 100% listing of their product range in the upcountry and maintained a repeat sale which is often assumed by the Distribution chain.I increased my Distributor's loading volume by 30% to meet the newly created demand. Show less
  • Key Brands International Ltd.
    Area Sales Representative
    Key Brands International Ltd. May 2016 - Jun 2018
    Kisumu, Kenya
    key Responsibilities:Developed and executed strategic plans, achieving an 80% market expansion.Consistently met 95% of sales targets through effective opportunity management.Conducted market and competitor analysis Led and mentored junior sales team to enhance performance and productivity.Built and maintained strong client and distributor relationships.Monitored sales metrics and provided actionable reports.Organized promotional activities to accelerate… Show more key Responsibilities:Developed and executed strategic plans, achieving an 80% market expansion.Consistently met 95% of sales targets through effective opportunity management.Conducted market and competitor analysis Led and mentored junior sales team to enhance performance and productivity.Built and maintained strong client and distributor relationships.Monitored sales metrics and provided actionable reports.Organized promotional activities to accelerate depletion.Collaborated with marketing and product teams Achievements :Introduced BEST WHISKY AND CREAM from South America into the western markets of Kisumu, Kakamega, and Kisii. Developed and executed a strategic plan leveraging market data, strong personal relationships, and extensive market experience, resulting in 80% market growth. Achieved 85% target delivery through efficient collections and banking processes, while ensuring a reduced lead time. Show less
  • Pernod Ricard
    Merchandiser
    Pernod Ricard Sep 2014 - Apr 2016
    Kisumu, Kenya
    On trade Merchandizer /Wines and spirits/Western Kenya.Key Responsibilities:Maintained consistent product availability in supermarkets, retail chains, and distributor points.Ensured price compliance and provided market intelligence.Managed promotional activities and introduced new products.Strengthened brand-consumer relationships.Achievements:Named Best Planogram Merchandiser in Western Kenya for Key Accounts. Implemented a standardized display system that… Show more On trade Merchandizer /Wines and spirits/Western Kenya.Key Responsibilities:Maintained consistent product availability in supermarkets, retail chains, and distributor points.Ensured price compliance and provided market intelligence.Managed promotional activities and introduced new products.Strengthened brand-consumer relationships.Achievements:Named Best Planogram Merchandiser in Western Kenya for Key Accounts. Implemented a standardized display system that categorized products by type, enhancing customer decision-making and driving sales across all stock holdings Show less
  • Kapari Kenya Limited
    Retail Merchandiser
    Kapari Kenya Limited Feb 2014 - Aug 2014
    Kakamega, Kenya
    Key Responsibilities:Ensured consistent product availability and optimum brand visibility.Monitored price compliance and reported on competitive activities.Managed relationships and enhanced brand-consumer interaction.Achievements:Successfully introduced KONYAGI SPIRIT, a Tanzanian alcoholic drink, into the Kakamega, Mumias, and Bungoma markets.Achieved a 60% market growth from inception, demonstrating effective market penetration and strategic execution.
  • Essar Telecom Kenya Limited (Yumobile)
    Trade Development Representative
    Essar Telecom Kenya Limited (Yumobile) May 2010 - Mar 2013
    Kisumu, Kenya
    Trade development on the YU cash transfer system /South Nyanza: Key Responsibilities:Distributed promotional materials to retail outlets.Recruited agents within the South Nyanza territory.Managed delivery and activation of transaction lines.Trained agents on money transfers and float management.Supervised agent activities to ensure compliance and performance
  • Safaricom Plc
    Retail Sales Merchandiser
    Safaricom Plc Feb 2008 - Feb 2010
    Homa Bay County, Kenya
    Assisted the Area Sales Manager with:Distribution of promotional materials.Supervision of agent outlets.Market intelligence and reporting.Oversight of promotions and distributor promotions.

Clifford Okoth Education Details

  • University Of The People
    Gpa Of 3.5 Or Above That Might Be Considered For A Honors Recognition.
  • Https://Www.Kim.Ac.Ke/Kimsom/Courses/Diploma-In-Business-Management-1544795598-Znyj9N0
    Https://Www.Kim.Ac.Ke/Kimsom/Courses/Diploma-In-Business-Management-1544795598-Znyj9N0
    Kisumu - Kenya ( Passed : Upper Credit)

Frequently Asked Questions about Clifford Okoth

What company does Clifford Okoth work for?

Clifford Okoth works for Busia Bottlers Ltd

What is Clifford Okoth's role at the current company?

Clifford Okoth's current role is Sales Manager/ Sales Coach & Mentor/ Bussiness development/RTM implementor/Distributor management/account management/Retail management/New product development..

What schools did Clifford Okoth attend?

Clifford Okoth attended University Of The People, Https://www.kim.ac.ke/kimsom/courses/diploma-In-Business-Management-1544795598-Znyj9n0.

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