Cliff Rosell

Cliff Rosell Email and Phone Number

GTM Ops & RevOps Leader | Growth Strategist | Expert Advisor - driving increased revenue through operational efficiency and data driven strategic insights @ SalesOps.io
Cliff Rosell's Location
Boulder, Colorado, United States, United States
Cliff Rosell's Contact Details
About Cliff Rosell

Sales Ops, RevOps, and GTM Ops are teams where I have thrived. I am passionate about solving problems, telling stories, and answering questions with data. I have an MBA in Entrepreneurship and Operations from the University of Colorado Boulder, and I thrive in fast, interactive, and dynamic environments.As a Senior Director, Research Analyst for Sales Ops, RevOps, and GTM Ops at SBI, The Growth Advisory, I led research on Revenue Operations, launched the firm’s Annual Planning Resource Center, built maturity assessments for Revenue Operations, Marketing, and Sales Tech Stack, and advised 20+ clients on all topics associated with RevOps: Operations, Enablement, Insights, and Tools. I also have extensive experience in overseeing the operations of the Marketing, Sales, and Customer Success departments and ensuring that the interaction between those departments is aligned with the larger company-wide strategy.My core competencies include business development, process improvement, strategic planning, direct sales, technical presentations, entrepreneurship, operations, and data analysis. I am a growth strategist and an expert advisor who drives increased revenue through operational efficiency and data-driven strategic insights. I also love the outdoors and enjoy skiing, triathlon, and mountaineering. My passions lie in problem-solving, learning, and continually being challenged.

Cliff Rosell's Current Company Details
SalesOps.io

Salesops.Io

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GTM Ops & RevOps Leader | Growth Strategist | Expert Advisor - driving increased revenue through operational efficiency and data driven strategic insights
Cliff Rosell Work Experience Details
  • Salesops.Io
    Revops & Gtm Ops Expert
    Salesops.Io Oct 2023 - Present
    Nyc, New York, Us
    Advising high-growth tech companies on process, enablement, analytics, and tools.
  • Execonline
    Interim Vp Of Revops
    Execonline Nov 2023 - Jul 2024
    New York, New York, Us
    ● Transitioned business model from consumption-based to subscription, ensuring seamless alignment across internal teams and external stakeholders.● Led Annual Planning process, including headcount forecasting, territory design, quota allocation, and compensation plan development.● Built a new commission model and successfully ran commissions for two quarters, ensuring payout accuracy and transparency.● Co-led Sales Kickoff (SKO) to align GTM teams on strategy, goals, and priorities for the new year.● Managed a team through the operational shift, ensuring smooth execution during the transition.I initiated a subscription-based reporting framework to support forecasting, revenue visibility, and performance tracking.
  • Career Break
    Personal Goal Pursuit
    Career Break Sep 2022 - Oct 2023
    I opted to step away from work, and to ski, travel, eat, spend time with friends, and enjoy what life has to offer.
  • Lazy Genius Solutions
    Founder
    Lazy Genius Solutions Jan 2017 - Nov 2022
  • Sbi, The Growth Advisory
    Senior Director, Research Analyst For Sales Ops, Revops, And Gtm Ops
    Sbi, The Growth Advisory Dec 2021 - Sep 2022
    Wyckoff, New Jersey, Us
    ● Recruited to grow the subscription advisory business and run Research on Revenue Operations to produce authoritative collateral on RevOps to grow the company.● Launched SBI’s first Annual Planning Resource Center resulting in SBI owning the market on Annual Planning content and expertise, driving a projected an increase in revenue.● Built and managed maturity assessments for RevOps, Marketing, and Sales Tech Stack to evaluate, list areas of focus, develop solutions, and execute work; driving a new revenue path.● Advised clients on all topics associated with RevOps: Operations, Enablement, Insights, and Tools; and resulted in a 5% increase in revenue by providing a subscription advisory not offered by other companies.● Spearheaded a RevOps vs GTM Ops study informing our clients and authoritative literature about the increased value of having a GTM Ops team over a Sales Ops team, such as a 38% increase in deals with an aligned GTM team.
  • Cybergrx
    Senior Director Of Revenue Operations
    Cybergrx Mar 2020 - Dec 2021
    Denver, Colorado, Us
    ● Recruited by CFO and CEO to drive growth through operational efficiency across the customer lifecycle by increasing capacity; reducing ramp time; and improving core metrics to grow the business.● Created recurring metrics leading to insights that created changes in our sales process to increase our “Closed Won” rate by 12%, and reduce the sale cycle from 128 days to 74 days.● Built a lead-to-customer model and managed the Marketing and Sales business against the model resulting in a 15% decrease in Marketing spend and a 20% increase in revenue.● Developed reports for the Leadership Team and Board of Directors to make tactical and strategic decisions for the company leading to the new product packaging and increasing expansion orders by 30%.● Created an onboarding program for new sales hires, reducing ramp time from 5 to 3 quarters.
  • Sphero
    Senior Director Of Revenue Operations (Fractional)
    Sphero Aug 2019 - Mar 2020
    Greenville, Texas, Us
    ● Contracted to offload analysis work from the Finance Team including product forecasting, revenue forecasting, and a white space analysis to create additional revenue.● Consulted in Revenue Operations for operations, enablement, insights, and tools.● Conducted a white space analysis expanding the TAM by over 400% and forecasting a 50% growth in future years. ● Implement weekly sales forecast bringing accuracy from single digits to 50%+, built account/territory/quota plans for 2020 using a top-down and bottom-up approach, and modified sales process to match revenue recognition rules.● Built territory and quota plans, product and quota plans, and developed commission plan and model leading to the 2020 FY sales kickoff event with a target growth of 15%.● Evaluate, recommend, and implement a Marketing Automation Platform leading to a 10x increase in marketing leads.● Leveraged training programs and consultative sales strategies driving top-line revenue growth year-over-year by 20%.
  • Efficient Forms
    Vp Of Revenue Operations
    Efficient Forms Jul 2018 - Nov 2018
    Littleton, Co, Us
    • Focus on operationalizing the necessary data and supporting technology to design and implement informed direct B2B Go-To-Market strategies that enable the Company to attain and exceed their growth/financial goals• Optimize existing revenue models and create new revenue streams. Create and implement communications strategies to drive all Sales (including Channel) teams to work cohesively• Drive the evaluation and implementation of solutions and processes within 4 areas of focus: Technology/Tools Analytics/Insights Enablement (ensuring all tools are used properly) Strategy• Partner with CRO and Finance and Accounting team to model and design Revenue team incentives, productivity metrics and expectations – including the design and optimization of sales territories, roles, responsibilities, rules of engagement, discounting policies and approval matrices• Lead all aspects of sales incentive compensation planning. Ensure the Company’s sales compensationsystems, processes, policies, analytics, and calculations are accurate and deliver timely payments• Provide proactive guidance to optimize and scale key business operations and systems to enableinternal and external efficiencies in a hyper-growth environment• Deliver weekly/monthly/quarterly forecast, pipeline, and performance metrics reports and provideinsights and predictive trend analyses for CRO and Executive Leadership Team/Board of Directors• Build the Company’s Data Warehouse Operation• Project manage back-office cross-functional projects and processes with key stakeholders in Sales,Operations, Marketing, Finance, HR, Legal, and IT/Systems• Lead Recruiting efforts for your team and develop/oversee onboarding – facilitate training andmaintenance of all ongoing training documentation• Own the Company’s Revenue Operations Intelligence and participate in high-level strategy discussions• Manage Vendor Relationships and build highly successful win-win relationships with them
  • Gooddata
    Director Of Sales Operations
    Gooddata Dec 2017 - Jul 2018
    San Francisco, California, Us
    • Act as a Chief of Staff for the Sales Organization• Manage Sales Forecast • Build and Manage Deal Desk• Manage the Growth of the Sales Org• Conduct White Space analysis• Partner with Sales Enablement for Onboarding and Trainings• Continually make the sales process as efficient and effective as possible• Design, Build, and Manage Sales Compensation Plans and Model • Manage Quota design and roll out• Manage a team of SFDC Developer Contractors
  • Gooddata
    Senior Manager Sales Operations
    Gooddata Jan 2017 - Nov 2017
    San Francisco, California, Us
    • Sales Productivity Analysis - Assess a variety of sales roles to ensure they are all allocating time in an optimal way to drive the highest yield.• Process and Infrastructure - Craft a buyer-aligned set of sales processes with clear interlocks, supported by tools and technology necessary for driving revenue.• Sales Intelligence - Develop critical measurement categories, specific metrics, and outputs aligned to audience requirements.• Incentive Management - Use incentive compensation more effectively to drive top line goals and objectives.• Sales Operations Functional Design and Development - Design a best practice for structure for sales operations based on sales functional needs and maturity.
  • Commercialtribe
    Gtm Operations (Fractional)
    Commercialtribe Apr 2016 - Apr 2017
    Denver, Colorado, Us
    Develop, build, and manage the Customer Success customer facing reporting. I use PowerBI to mash up 2 to 85 reports, transform the data into something useable, and then run pivots and analytics on the data to produce a single report for each customer.This is in place of a robust reporting platform within CommercialTribe.
  • Boulder Valley School District
    High School Girls Diving Coach
    Boulder Valley School District Oct 2016 - Feb 2017
    Boulder, Co, Us
    Coached 1-meter springboard diving to 26 girls from 6 different High Schools. I had 4 girls attend state, 2 in their first season diving.
  • Ghx
    Director Of Financial Planning And Analysis (Fractional)
    Ghx Jun 2015 - Jan 2016
    Louisville, Co, Us
    Manage the G&A, Sales, and Marketing operating budget for GHX. This includes budgeting, forecasting, and variance analysis.
  • Rally Software
    Senior Financial Analyst
    Rally Software Aug 2014 - May 2015
    Boulder, Co, Us
    * Project Management responsibilities including the coaching of more junior peers.* Prepare and analyze consolidated reporting to all levels of the organization on actuals and forecasts* Manage, in partnership with sales, the sales headcount, quota, forecasts, commissions, operating expenses, and targets* Analysis of monthly statistics* Responsible for developing Rally's 4th Financial Statement* Conduct research and analysis of variances to ensure data accuracy* Provide ad-hoc analysis and reporting from several systems Rally has built and purchased* Software Used: - Excel - Power Query - Power Pivot - Other Office Products - Google Docs - Tableau - SQL Query Tools - Salesforce.com - Netsuite - Workday - OpenAir - Anaplan
  • Rally Software
    Financial Analyst
    Rally Software Feb 2014 - Jul 2014
    Boulder, Co, Us
  • Rally Software
    Sales Analyst
    Rally Software Mar 2011 - Jan 2014
    Boulder, Co, Us
    Collect, analyze, and report sales related information in an ongoing attempt to increase sales productivity. Collect sales records and evaluates the overall performance. Create both custom and standardized reports, conducts sales and quantitative product analyses, provides support for reps, and internal promotions and assesses data integrity and future needs. Develop and track key performance indicators to understand the business and improving decision-making. Build commission process and run commission model for sales organization. Work to better commission model.
  • Rally Software
    Database Analyst
    Rally Software May 2010 - Mar 2011
    Boulder, Co, Us
    Rally is the recognized leader in Agile application lifecycle management (ALM). We are dedicated to helping organizations embrace Agile and Lean development practices that increase the pace of innovation and improve product quality.One way to describe Rally is to say we are absolutely dedicated to making your development organization faster, leaner and more agile. In fact, we think helping you be "on time and on budget" is setting a pretty low bar for success. We want you to consistently win product awards. We want to spike your net promoter score. We want you to be in control of your own destiny, because no matter how fast things change, you've got the speed and agility to move to the front of the pack.My part in this fine company is to populate, maintain, and analyze an order history database for Rally Software Development. The purpose of the database is to answer the financial and sales questions that have never been able to be answered to before. The answers will lead to company direction, business development, and process change.♦ Database workflow design, manual and automated population of database, front end web app process design.♦ Comprehensive database management and migration from Excel to SQL♦ Salesforce process development♦ Generated new business processes and tools for the analysis of the database
  • University Of Colorado At Boulder
    Teachers Assistant
    University Of Colorado At Boulder Jan 2010 - May 2010
    Boulder, Colorado, Us
    T.A. for Business Performance Excellence Class
  • University Of Colorado At Boulder
    Mba Candidate 2010
    University Of Colorado At Boulder Sep 2008 - May 2010
    Boulder, Colorado, Us
    Full Time MBA Student
  • Maverick & Company
    Director Of Intelligence
    Maverick & Company May 2009 - Sep 2009
    Denver, Colorado, Us
    · Trained on "The Maverick Process," and helped produce two publication "Fundamentals of Success" and "The Blue Fish Methodology" thereby resulting in a change of strategic direction from a service company to a products company. · Held a non-responsive client accountable, after management gave up on client, resulting in the close of a 6-month overdue contract deadline between the client and the customer. · Aggregated a mound of collected content to an edited, proofread, and formatted ready to publish book to be sold by Maverick & Company.
  • Jack Wilkie Builders Inc
    Assistant Project Manager
    Jack Wilkie Builders Inc May 2006 - Aug 2008
    · Oversaw, coordinated, and planned day-to-day construction operations for multiple projects.Computer Technician May 2005 ­ August 2008 · Built tools to analyze completed project's budget and scope resulting in savings of time, money, and resources. · Created an in-house SRM (Supplier Relationship Management) piece to be combined with accounting and project management departments decreasing costs and time while increasing collaboration and efficiency.
  • Rosell Enterprises - Property Management
    Founder
    Rosell Enterprises - Property Management Oct 2005 - Aug 2008
    · Identified and filled a void in Aspen property management market by working 1 on 1 with frustrated owners and their properties. Created an alternative solution to large companies overseeing their properties and distributing the work on the properties. · Managed a $22 million property portfolio, including a 50-room hotel in the off-season. · Created a system to coordinate, schedule, and setup facilities usage for a range of guests adding efficiency, reliability, and quality to the company.Computer Technician October 2005 ­ August 2008 · Small Business Services ­ Repaired, built, upgraded, and purchased computer systems; hardware and software support; remote and mobile user support; user training and support; printer maintenance. · Home Computers and Electronics ­ Provided computer repair, setup, purchase, upgrade, and training; assisted with data backups, email, spyware removal, and virus removal; install home electronics.
  • Rosell Enterprises - Computers
    Founder
    Rosell Enterprises - Computers Sep 2004 - Aug 2008
    Computer Consulting. Focused on consumer clients with problems ranging from installing new hardware on computers to creating networks. I also worked on the software side, wiping and rebuilding the users data and profile to create a bug free, faster running, system.I also worked for a few commercial clients, usually one on one with individuals who were having computers difficulties.Training was also part of the job.
  • Jack Wilkie Builders, Inc.
    Computer Technician
    Jack Wilkie Builders, Inc. May 2004 - Aug 2006
    Built analysis tools to better comprehend project budgets.Designed a company wide contact infrastructure updated in real time.
  • Southwestern Company
    Recruiter / Team Manager
    Southwestern Company Sep 2002 - May 2004
    Nashville, Tn, Us
    *Recruited future salesman. Trained recruits for a summer of door-to-door sales.*Helped manage and train thirty first-years throughout summer. *Door-to-Door Salesman Summer 2002, Summer 2003*Financed education by selling books and software door-to-door to families in their homes as an independent contractor. Ran own business by purchasing products from Southwestern at wholesale and selling them to customers at retail.*Established successful principles (i.e. scheduling, positive attitude, goal setting, and self-motivation).*Prospected and approached over 2,500 families at various socioeconomic levels each summer.*Earned Super Star Sample Case Award (80+ hrs/wk & over 180 demonstrations/week), Gold Award (working 80+ hrs/week for entire summer), and Big Check Award (net savings $5,000+

Cliff Rosell Skills

Excel Data Analysis Microsoft Office Business Analysis Problem Solving Process Improvement Team Building Powerpoint Analysis Saas Start Ups Forecasting Word Enterprise Software Management Vendor Management Strategy Change Management Microsoft Excel Agile Methodologies Leadership Project Management Marketing Salesforce.com Business Development Crm Strategic Planning Sales Cloud Computing Software As A Service Customer Relationship Management Business Process Improvement

Cliff Rosell Education Details

  • University Of Colorado Boulder - Leeds School Of Business
    University Of Colorado Boulder - Leeds School Of Business
    Operations
  • San Diego State University
    San Diego State University
    Computer Science

Frequently Asked Questions about Cliff Rosell

What company does Cliff Rosell work for?

Cliff Rosell works for Salesops.io

What is Cliff Rosell's role at the current company?

Cliff Rosell's current role is GTM Ops & RevOps Leader | Growth Strategist | Expert Advisor - driving increased revenue through operational efficiency and data driven strategic insights.

What is Cliff Rosell's email address?

Cliff Rosell's email address is cl****@****ail.com

What is Cliff Rosell's direct phone number?

Cliff Rosell's direct phone number is +161992*****

What schools did Cliff Rosell attend?

Cliff Rosell attended University Of Colorado Boulder - Leeds School Of Business, San Diego State University.

What are some of Cliff Rosell's interests?

Cliff Rosell has interest in New Technology, Skiing, Soccer, Triathlons, Biking, Rafting, Disaster And Humanitarian Relief, Apple, Mountaineering.

What skills is Cliff Rosell known for?

Cliff Rosell has skills like Excel, Data Analysis, Microsoft Office, Business Analysis, Problem Solving, Process Improvement, Team Building, Powerpoint, Analysis, Saas, Start Ups, Forecasting.

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