Cliff Sewing Email & Phone Number

Dallas Fort Worth Area

• Clearly define the vision, strategy and objectives for Interstate Batteries (IB) battery testers and battery charging product lines.
• Evaluate new products and potential vendor partners, negotiate pricing programs, purchasing terms, service obligations and promotional activity.
• Engage vendor partners on merchandising promotions, field sales support and training opportunities.
• Develop category pricing strategy based on competitive intelligence and product alignment to optimize good-better-best strategy and appropriate market placement.

Dallas/Fort Worth Area

• Led Dex Media’s direct mail product line by building and implementing marketing solutions across digital and traditional media ecosystem including web, mobile, social and print media in efforts to amplify our clients’.
• Developed web-based list selection tool allowing the dynamic creation of targeted mail files servicing 50,000 clients.
• Established transformational vision and execution of growth plan with accountability to senior leadership, setting goals and key performance indicators, P&L responsibility, voice of the customer and competitor.
• Led development and management of three unique direct mail programs; shared cooperative mailers, solo mailers and new mover booklets with combined revenue of over $80M. Directly supported 1500 media consultants.

Dallas/Fort Worth Area, TX

• Developed business case, P&L models, marketing plans and product introduction strategies associated with Idearc Media’s launch of two vertical content magazines focusing on Home and Health.
• Analyzed market demographics and segmentation data launching publications in over 40 local markets, representing over 1.2M magazines per drop and $3M per year. Led multiple teams of business analysts, project managers.
• Trained over 400 sales representatives on product attributes and client positioning.
• Managed two external publishing partners (Meredith Corporation and Rodale Inc.) in the on-going development of editorial; page layout, design and product improvements.
• Coordinated 120 versioned magazine mailings per year with printing plant, USPS and graphics teams.
• Managed staff of 4 product managers.

Portsmouth, NH

• Developed and implemented marketing strategies associated with Aprisma’s worldwide launch of 2 major product lines (SPECTRUM Security Manager and Application Manager).
• Built marketing plans, product introduction strategies and completed all associated marketing plan elements achieving revenues of over $8M in year 1.
• Implemented print, email and online lead generation programs providing a 250% increase in sales leads.

Salem, NH

• Responsible for the development and implementation of all marketing strategies associated with Ad Pepper Media’s launch into the US market.
• Developed integrated $2 million media plan incorporating placement in print publications, on-line media, trade show exhibitions and direct mail.
• Develop and managed lead generation programs that increased sales prospect pipeline by 400% and increased improved lead-qualification practices.

Middleton, MA

• Formulated product strategy, development and analysis for local and national advertising products on BigYellow.com. Prepared product and marketing plans and coordinated rollouts with sales, advertising, public.
• Developed advertising products on AOL's Digital City (DCI). Led Verizon and AOL/DCI mulch-functional team consisting of Operations, Sales, Systems and Training. Developed product introduction strategy and all marketing.
• Developed and launched online banner advertising products, in partnership with DoubleClick, a leading online banner network company. Project Management responsibilities included partner analysis and selection.
• Project Manager for the migration of Web site production operation to third-party out of state vendor reducing Web site fulfillment time from 6 weeks to 9 days, reducing costs by over 60%. Managed staff of 25.

Middleton, MA

• Directed development of product and marketing activities for POWERpass, NYNEX's entry into the loyalty database marketing industry with a staff of three direct reports. P&L responsibility generating $1.1M in revenues.
• Developed and implement short and long-term goals, marketing strategies and sales plans.
• Managed third-party design and point-of-purchase agency developing branding and product packaging.
• Integrated the marketing team's efforts to redesign and reposition the local trial into a nationwide program.

Bachelor Of Science Degree, Finance

Associate In Science Degree, Management

Project Management