Conceptualizing and developing innovative digital media products.Create custom brand assets and compelling creative content.

Develop and execute integrated paid media strategies for campaigns based on client marketing and business objectives.

Provide campaign reporting and performance insights to optimize future media plans, content strategy, and planning.

Developed marketing and promotion strategies for artist/producer clients, working with their respective labels, distributors, and publicists; with the goal of creating booking opportunities.Effectively used website and social media analytics and tools to steadily increase fanreach and to identify cities and venues for potential bookings.Created and maintained relationships with radio program directors, music directors, and mix-show DJ’s to generate new spins and support for our clients.

Re-focused the company’s brand by redesigning all marketing and branding assets, as well as designing and launching a new branded website.Acquiring, managing, and creating marketing & development strategies for the MCP’s flagship artist projects.Increased visibility by creating mutually beneficial partnerships with companies such as ReverbNation, Vibe Magazine, New Music Seminar, and MySpace.

Responded to leads, drafted and delivered rental agreements, and negotiated venue and production costs with concert promoters, event producers and planners.Worked with each department to develop strategies, delegate responsibilities, and execute events to regular- ly meet and exceed our quarterly goals.Designed and managed digital media for on-site concerts and events including promotional videos, posters, and artist assets.

Focused on creating media exposure for clients using traditional and non-traditional techniques, online and off-line promotion, and creative branding.

Appeared on worldwide stages such as the CMT Awards, Taylor Swift’s Fearless Tours I and II, and So You Think You Can Dance.Gained first-person experience in the production, booking, promotion, and stage management of live concerts as well as national tours.Utilized stage performance and studio experience to assist artists and private clients in artist development.

Assisted in the planning, promotion, and operation of live idomusic events.

Provided stage direction and development as well as create and teach original choreography to artists signed to production company.