Cliff Brett Email & Phone Number

Chapel Hill, Nc

Design and Content Marketing freelance practice run by me, proudly serving the Triangle community and beyond. I specialize in offering services in design, photography, videography & copywriting to deliver my clients a full-stack solution to brand development, and content creation. More recently, my work has entered the UI/UX space, and it is a place where I am interested in expanding my repertoire. Past and present clients Include:AndiSites (UNC-Chapel Hill, Joe Van Gogh, N.C. Dept of Justice) - UI/UX for WebsitesU.S. Army, 3rd Infantry Division - UI/UX for ApplicationsSMRT Systems - UI/UX for Applications, Marketing DesignThe Lionfish Company (Practus LLC, Ellis Island Casino, Shoot 360) - UI/UX for Websites, Digital Strategy, Written Communications, Content Support, Content StrategySeal the Seasons - UI/UX for Websites Video, Written & Web CommunicationsEno River Unitarian Universalist Church - Photo & Video Communications

Chapel Hill, Nc

• Working with clients on project brief, and synthesizing feedback across multiple rounds of iteration• Guiding iterated production approach by managing team Kanban board• Wireframing websites for UX Copy and page structure• Prototyping page designs and online programs in Adobe XD• Producing pages using WordPress Elementor• Working with developers to realize project's visual front-end needs• Leveraged WordPress to design and update websites, landing pages and other digital assets to support communication and marketing strategies• Identified, documented and reported on technical factors impacting interface performance.• Tested websites at different design and production stages to assess conformance with designs.• Researched and proposed new solutions to make website more user-friendly.• Monitored emerging UX design trends and practices for useful techniques and cutting-edge developments suitable for integration into future projects.

Raleigh, North Carolina, United States

• Ideate SMRT information architecture• Communicated with CEO and CTO to translate project requirements and business objectives into polished user interfaces.• Operated in global development environment, working across multiple time zones and cultures.• Drove UI requirements through to implementation, complete with accurate sizing estimates and task breakdowns.• Converted abstract ideas and requirements into user personas and storyboards.• Used wireframes, mock-ups and prototypes to establish user interface design, architecture and UX copy.• Design SMRT App User Flow Charts• Design SMRT App User Interface (UI) Prototypes• Design SMRT App User Interface (UI) Mockups

Asheville, North Carolina, United States

• Develop UX Copy and website page structure using text-based, low-fidelity wireframe documents• Utilized exceptional writing skills to produce engaging content.• Repurposed and optimized existing content for use in different mediums.• Customized client messaging to reach and capture their target audience and drive engagement.• Presented clients with unique copy options based on overall marketing objectives.• Managed competing deadlines with efficiency.• Build websites off of wireframe documents using WordPress' Elementor, WordPress Cornerstone, and Webflow• Designed highly engaging interactive user interfaces that complied with modern web standards.• Troubleshot technical issues and optimized websites for search engine optimization, performance and accessibility.

Durham, North

• Execute and deliver content on behalf of STS marketing team based on SEO targets• Researched and wrote original content for case studies, emails and newsletters.• Completed thorough research into assigned topics.• Establish seasonal strategy for dynamic content on website• Drafted UX Copy for STS Brand Website, and supporting product pages• Collaborated with team members on topic ideation to determine key buyer personas and goals.• Conducted interviews with subject matter experts to generate topics.• Followed company policies and editorial guidelines to craft thorough, well-written content.• Produced original, creative content for promotional advertisements and marketing materials.• Re-Designed STS Brand Website• Designed Assets for print, company website, and social media using Photoshop, InDesign, Adobe Premiere, Adobe After Effects, and Lightroom Classic• Developed and pitched story ideas to leadership

Chapel Hill, North Carolina, United States

• Conducted a variety of Digital Marketing services for Toyota, Honda, Nissan, Lexus & Acura.• Assessed search engine results pages (SERP) for stores in each OEM dealership network.• Scored dealership review performance, consistency, and optimization standards established by OEMreputation policies.• Enforced content strategy standards based on specifications outlined by the OEM.• Analyzed dealership websites for operability, promotionals, inventory, and accessibility.• Write responses to negative and positive social reviews on behalf of select dealerships.• Excelled in a fast-paced, deadlines driven environment where roles could quickly change, and only the most committed employees survive the demands of work.

North Carolina, United States

• Negotiated contracts, conducted budget estimates, and delivered bids to prospective clients.• Consulted clients on brand presence, social media management, and digital advertising efforts.• Kept track of customer invoices, job numbers, and managed multiple creative deadlines.• Consulted Local musicians on design, marketing initiatives, and overall brand development.• Consulted local businesses on content policies, content strategy, and overall scope of deliverables.• Managed branding projects from business clients in the local music, and non-profit sectors.• Produced video of local events and conducted documentary interviews.• Consulted businesses on Facebook/YouTube live production.• Operated a corresponding blog that was regularly updated on a near-daily basis.

Chapel Hill, Nc

• Lead a modular team of 5-8 creatives in projects revolving the areas of design, print, video and audio.• Negotiate contracts, conduct budget estimates, and deliver bids.• Consulted local musicians on brand development, marketing strategy, and public relations.• Designed marketing materials for Trickle Media, and developed the Trickle Media brand.• Designed promotional materials (social media pages, album artworks, posters & logos) for musicians and managed multi-stage digital campaigns.• Organize promotional events for the company and it's clients to build awareness.

• Published a quarterly digital men's magazine focused on Fashion, Music, Lifestyle & Culture• Organized a team of 25 writers, graphic designers, photographers, and other creatives to build issues over the course of 3-month development cycles.• Organized the full development of editorial photo shoots, from planning to castings and samples, to press.• Arranged interviews for staffed writers with national and global musicians, from Diplo and Black Lips to Brother Ali, Das Racist, and J. Cole.• Wrote 25 topically relevant blog posts per week.• Conducted regular SEO techniques to gradually increase page ranking.• Ran targeted ad campaigns linked to custom-made click funnels that drove interest and subscribership.• Conducted targeted and segmented email campaigns with average click-through rates coming in at rates 5% higher than the industry averages.• Sought out cooperation from global brands to put their products in our editorials.• Budgeted and arranged collaborative music with Shade45's Terry Urban on Sirius Radio, and popular internet EDM sensations at the time, The Hood Internet.• Worked, and succeeded, in placing collaborative products in national blogs and online publications.

English

Activities and Societies: Tau Kappa Epsilon, Carolina Association of Future Magazine Editors

High School Diploma