Sarah Kim

Sarah Kim Email and Phone Number

VP of Marketing | Scaling Climate Tech Startups in US & Europe @ TWAICE
Sarah Kim's Location
Germany, Germany
About Sarah Kim

I am a seasoned marketing leader with more than 20 years of experience across branding, product marketing, and growth for B2B and B2C organizations, including owning revenue and pipeline targets. My expertise is in building and managing high-performing marketing teams for startups and scaleups with hyper-growth goals and bold missions. Currently, I lead the global marketing function at Aurora Solar, a leading enterprise SaaS provider for the solar industry. Being part of this mission-driven rocket ship that has grown from a series A startup to a $4B series D scaleup has been one of the most challenging but rewarding and humbling journeys of my career. I am grateful to lead a team of 30+ product marketing, growth, digital, brand and communications professionals who use their incredible skills and talents everyday to power our customers, internal stakeholders and the broader solar and climate tech community. INDUSTRY EXPERTISE• Industry/vertical SaaS• High-consideration consumer services• Consumer technology/eCommerce• Fintech• Networking• EducationLANGUAGES• Professional Fluency in Spanish• Limited Working Knowledge of German, French, Korean

Sarah Kim's Current Company Details
TWAICE

Twaice

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VP of Marketing | Scaling Climate Tech Startups in US & Europe
Website:
twaice.com
Employees:
60
Sarah Kim Work Experience Details
  • Twaice
    Vice President, Global Marketing
    Twaice Aug 2024 - Present
    Switzerland
    Steering the company's brand and growth efforts through the growing and dynamic battery storage market. Wearing all the hats of a VP of Marketing at a Series B startup: part leader, part strategist, part hands-on marketer, and 100% hustle!
  • Aurora Solar
    Vice President, Marketing
    Aurora Solar Mar 2021 - Feb 2024
    San Francisco Bay Area
    Aurora Solar is Series D climate tech SaaS leader that is accelerating the energy transition through a platform that empowers the solar industry with data, AI, and automation. I'm honored to lead the global marketing function and help to contribute toward a future of clean energy for all.
  • Aurora Solar
    Director, Digital Marketing (Head Of Marketing)
    Aurora Solar Jan 2020 - Mar 2021
    San Francisco, California
  • Product School
    Instructor (Digital Marketing For Growth Pms)
    Product School Jul 2019 - Oct 2019
    I led an 8-week digital marketing course built specifically for product managers.
  • Uc Berkeley Extension
    Digital Marketing Instructor - International Diploma Program
    Uc Berkeley Extension Jul 2017 - Oct 2019
    I create and deliver digital marketing education to help students prepare to be marketers of tomorrow. The course covers the fundamentals of Google AdWords (SEM & display), paid social (Facebook), Google Analytics and more.
  • Yi Technology
    Director, Product & Digital Marketing (Head Of Us Marketing)
    Yi Technology Dec 2017 - Mar 2019
    San Francisco Bay Area
    I led the GTM strategy and execution for the smart home business (Kami Home) of a 400-person global consumer electronics e-commerce leader with a mission to make life safer, richer and more fun by making advanced imaging and sensing technology accessible to everyone.
  • Oportun
    Digital Marketing Director (Bilingual Spanish Role)
    Oportun Nov 2015 - Sep 2017
    San Francisco Bay Area
    I established the digital marketing function and team at Oportun, the leading socially-responsible D2C fintech lender to the underbanked community. My team was responsible for creating and executing online customer acquisition programs (SEM, email, display, paid social, content), growing company's brand awareness (social, SEO, local listings, reputation) among a culturally-diverse, bilingual community, and enabling a superior customer experience across all digital touch points.
  • Freelance
    Startup Marketing Consultant
    Freelance Sep 2013 - Jul 2015
    San Francisco Bay Area
    • Eltropy is a SaaS B2B content management platform for sales and marketing organizations. I developed the company's initial product positioning and messaging, including sales presentation and website.• Asian Box Restaurants – Oversaw all aspects of digital marketing for a fast casual restaurant chain, including email, social, website, and search. Developed strategy for a new website, mobile ordering system and loyalty program. Hired and managed team of field marketers, designer and… Show more • Eltropy is a SaaS B2B content management platform for sales and marketing organizations. I developed the company's initial product positioning and messaging, including sales presentation and website.• Asian Box Restaurants – Oversaw all aspects of digital marketing for a fast casual restaurant chain, including email, social, website, and search. Developed strategy for a new website, mobile ordering system and loyalty program. Hired and managed team of field marketers, designer and agencies. Launched LA market.• Mobile app startup – Developed go-to-market plans for user and customer acquisition for a mobile marketplace for hourly jobs. Conducted user persona research, developed content for website and customer portal, launched app in App store (beta), drafted drip emails and recruited brand ambassadors. Show less
  • Solarcity
    Product Marketing Manager
    Solarcity Jan 2012 - Jun 2013
    San Mateo, Ca
    Foundational member of marketing team that supported company growth from 600 to 3,000 employees, and through IPO. Spearheaded new product launches, complex initiatives and strategic partnerships to expand the market for SolarCity’s clean home energy products (solar, energy efficiency, EV charging stations, battery storage).
  • Solarcity
    Marketing Programs Manager, New Markets & Partner Programs
    Solarcity Jan 2011 - Jan 2012
    San Mateo, Ca
  • Meru Networks (Now Fortinet)
    Director Of Solutions Marketing - Education
    Meru Networks (Now Fortinet) Jan 2007 - Oct 2008
    Developed marketing strategy and oversaw execution of all demand generation programs for the company’s largest vertical market. Conducted market research, developed go-to-market plan, and established and nurtured relationships with strategic solutions partners. Also served as acting Director of PR/AR, securing top positioning in Gartner’s Magic Quadrant.
  • Meru Networks
    Sr. Manager, Channel & Partner Marketing
    Meru Networks Jun 2005 - Dec 2006
    Defined, launched and managed channel marketing program and partnered with BD to recruit 100s of integrator/reseller partners to establish distribution. Spearheaded company’s first customer & partner summit. Developed and launched multiple regional user groups and a customer reference program.
  • Meru Networks
    Sr. Marketing Manager
    Meru Networks Apr 2004 - Jun 2005
    Sunnyvale, California, United States
    One of the first marketing hires and key contributor to pre-IPO growth, as company expanded from 50 to 300 employees. Mentored new marketing teams through several major company reorgs and market transitions.
  • 451 Research Mobility Team (Yankee Group)
    Industry Analyst, Wireless Mobile Technology
    451 Research Mobility Team (Yankee Group) May 2000 - Apr 2004
    Boston, Massachusetts, United States
    Oversaw research agenda, designed and conducted user surveys, authored reports and market forecasts on the wireless/mobile industry. Recognized by the Wi-Fi trade association for outstanding contributions to the Wi-Fi industry.

Sarah Kim Education Details

Frequently Asked Questions about Sarah Kim

What company does Sarah Kim work for?

Sarah Kim works for Twaice

What is Sarah Kim's role at the current company?

Sarah Kim's current role is VP of Marketing | Scaling Climate Tech Startups in US & Europe.

What schools did Sarah Kim attend?

Sarah Kim attended The Wharton School, Tufts University.

Who are Sarah Kim's colleagues?

Sarah Kim's colleagues are John Martinez, Rainer Hungershausen, Jonas Keil, Reinhard Putz, Manuel Geishauser, Elise Cannon, Jonas Soellner.

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