Sarah Kim Email and Phone Number
I am a seasoned marketing leader with more than 20 years of experience across branding, product marketing, and growth for B2B and B2C organizations, including owning revenue and pipeline targets. My expertise is in building and managing high-performing marketing teams for startups and scaleups with hyper-growth goals and bold missions. Currently, I lead the global marketing function at Aurora Solar, a leading enterprise SaaS provider for the solar industry. Being part of this mission-driven rocket ship that has grown from a series A startup to a $4B series D scaleup has been one of the most challenging but rewarding and humbling journeys of my career. I am grateful to lead a team of 30+ product marketing, growth, digital, brand and communications professionals who use their incredible skills and talents everyday to power our customers, internal stakeholders and the broader solar and climate tech community. INDUSTRY EXPERTISE• Industry/vertical SaaS• High-consideration consumer services• Consumer technology/eCommerce• Fintech• Networking• EducationLANGUAGES• Professional Fluency in Spanish• Limited Working Knowledge of German, French, Korean
Twaice
View- Website:
- twaice.com
- Employees:
- 60
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Vice President, Global MarketingTwaice Aug 2024 - PresentSwitzerlandSteering the company's brand and growth efforts through the growing and dynamic battery storage market. Wearing all the hats of a VP of Marketing at a Series B startup: part leader, part strategist, part hands-on marketer, and 100% hustle! -
Vice President, MarketingAurora Solar Mar 2021 - Feb 2024San Francisco Bay AreaAurora Solar is Series D climate tech SaaS leader that is accelerating the energy transition through a platform that empowers the solar industry with data, AI, and automation. I'm honored to lead the global marketing function and help to contribute toward a future of clean energy for all. -
Director, Digital Marketing (Head Of Marketing)Aurora Solar Jan 2020 - Mar 2021San Francisco, California -
Instructor (Digital Marketing For Growth Pms)Product School Jul 2019 - Oct 2019I led an 8-week digital marketing course built specifically for product managers. -
Digital Marketing Instructor - International Diploma ProgramUc Berkeley Extension Jul 2017 - Oct 2019I create and deliver digital marketing education to help students prepare to be marketers of tomorrow. The course covers the fundamentals of Google AdWords (SEM & display), paid social (Facebook), Google Analytics and more. -
Director, Product & Digital Marketing (Head Of Us Marketing)Yi Technology Dec 2017 - Mar 2019San Francisco Bay AreaI led the GTM strategy and execution for the smart home business (Kami Home) of a 400-person global consumer electronics e-commerce leader with a mission to make life safer, richer and more fun by making advanced imaging and sensing technology accessible to everyone. -
Digital Marketing Director (Bilingual Spanish Role)Oportun Nov 2015 - Sep 2017San Francisco Bay AreaI established the digital marketing function and team at Oportun, the leading socially-responsible D2C fintech lender to the underbanked community. My team was responsible for creating and executing online customer acquisition programs (SEM, email, display, paid social, content), growing company's brand awareness (social, SEO, local listings, reputation) among a culturally-diverse, bilingual community, and enabling a superior customer experience across all digital touch points. -
Startup Marketing ConsultantFreelance Sep 2013 - Jul 2015San Francisco Bay Area• Eltropy is a SaaS B2B content management platform for sales and marketing organizations. I developed the company's initial product positioning and messaging, including sales presentation and website.• Asian Box Restaurants – Oversaw all aspects of digital marketing for a fast casual restaurant chain, including email, social, website, and search. Developed strategy for a new website, mobile ordering system and loyalty program. Hired and managed team of field marketers, designer and… Show more • Eltropy is a SaaS B2B content management platform for sales and marketing organizations. I developed the company's initial product positioning and messaging, including sales presentation and website.• Asian Box Restaurants – Oversaw all aspects of digital marketing for a fast casual restaurant chain, including email, social, website, and search. Developed strategy for a new website, mobile ordering system and loyalty program. Hired and managed team of field marketers, designer and agencies. Launched LA market.• Mobile app startup – Developed go-to-market plans for user and customer acquisition for a mobile marketplace for hourly jobs. Conducted user persona research, developed content for website and customer portal, launched app in App store (beta), drafted drip emails and recruited brand ambassadors. Show less
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Product Marketing ManagerSolarcity Jan 2012 - Jun 2013San Mateo, CaFoundational member of marketing team that supported company growth from 600 to 3,000 employees, and through IPO. Spearheaded new product launches, complex initiatives and strategic partnerships to expand the market for SolarCity’s clean home energy products (solar, energy efficiency, EV charging stations, battery storage). -
Marketing Programs Manager, New Markets & Partner ProgramsSolarcity Jan 2011 - Jan 2012San Mateo, Ca -
Director Of Solutions Marketing - EducationMeru Networks (Now Fortinet) Jan 2007 - Oct 2008Developed marketing strategy and oversaw execution of all demand generation programs for the company’s largest vertical market. Conducted market research, developed go-to-market plan, and established and nurtured relationships with strategic solutions partners. Also served as acting Director of PR/AR, securing top positioning in Gartner’s Magic Quadrant. -
Sr. Manager, Channel & Partner MarketingMeru Networks Jun 2005 - Dec 2006Defined, launched and managed channel marketing program and partnered with BD to recruit 100s of integrator/reseller partners to establish distribution. Spearheaded company’s first customer & partner summit. Developed and launched multiple regional user groups and a customer reference program. -
Sr. Marketing ManagerMeru Networks Apr 2004 - Jun 2005Sunnyvale, California, United StatesOne of the first marketing hires and key contributor to pre-IPO growth, as company expanded from 50 to 300 employees. Mentored new marketing teams through several major company reorgs and market transitions. -
Industry Analyst, Wireless Mobile Technology451 Research Mobility Team (Yankee Group) May 2000 - Apr 2004Boston, Massachusetts, United StatesOversaw research agenda, designed and conducted user surveys, authored reports and market forecasts on the wireless/mobile industry. Recognized by the Wi-Fi trade association for outstanding contributions to the Wi-Fi industry.
Sarah Kim Education Details
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Master Of Business Administration (Mba) -
International Relations And Spanish
Frequently Asked Questions about Sarah Kim
What company does Sarah Kim work for?
Sarah Kim works for Twaice
What is Sarah Kim's role at the current company?
Sarah Kim's current role is VP of Marketing | Scaling Climate Tech Startups in US & Europe.
What schools did Sarah Kim attend?
Sarah Kim attended The Wharton School, Tufts University.
Who are Sarah Kim's colleagues?
Sarah Kim's colleagues are John Martinez, Rainer Hungershausen, Jonas Keil, Reinhard Putz, Manuel Geishauser, Elise Cannon, Jonas Soellner.
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