Cheryl Lim Email & Phone Number

Singapore

Singapore

Singapore

• Responsible for building up the entire ecommerce analytics capabilities for the regional team (SEA & KR).• Engaged with cross functional teams across digital marketing, media and ecommerce teams to help drive marketing and ecommerce success.• Defined actionable KPIs and performance benchmarks for ecommerce campaigns and spearheaded weekly and daily management meetings to achieve #1 top-selling brand in both Lazada and Shopee in 2022. • Rolled-out new optimization features in dashboards periodically, reducing processing times and enabling self-serve functions.• Selected to be part of a Hackathon team in 2022, identifying key business problems in out-of-stock revenue loss, creating a 2-part 5-star Priority SKU identification method and a (NOOS) Never Out-of-Stock projection model.• Reselected to be part of the 2023 Hackathon to solve for portfolio gaps. Led the regional roll-out and training of a new Power BI Price Band Tool with end-to-end implementation of the online tool.

Singapore

• Owned, planned and executed cross functional B2B programs to market Google’s advertising products, focusing on e-commerce and travel client verticals. Drove consistently high NPS, attributed revenue and customer perception.• Awarded “Best Team Player” twice in 2020 for significant contribution to the Google marketing team.

• Single handedly set up a business for plastic packing for toy collectible upon identifying said market gap. Present on Carousell, Shopee and Shopify with steady year on year growth and good profit and loss management.• Engaged in online communities/platforms, social commerce and offline events to drive product sales and awareness. • Created digital advertising assets and written content for social media and marketplace based advertising and campaigns.• Set up end to end e-commerce logistic pipeline from demand forecasting, to procurement of products, to last mile delivery.

• Manage day-to-day operations, stock management, site merchandizing and ongoing maintenance of official B2B2C e-Store.• Conceptualized practical go-to-market strategies to build store/brand presence and drive conversion rates.• Ran campaign initiatives, digital marketing activities, demand forecasts and promotional efficiencies analysis for campaigns.• Responsible for +62% YoY revenue growth during period of management.

Singapore

• Actively involved in regional roll-outs on brand’s online strategy for SEA in all channels including Pureplayers (Lazada, Shopee, Blibli etc.), e-Store and Partner portals with focus on driving market share, revenue growth and e-store experience/performance improvements. • Executed data driven initiatives to compare and improve site functionality and usability across brand e-stores in 6 countries.• Responsible for reporting and data representation across Google Analytics, Google dashboard, Adobe and Tableau.• Conceptualized and created slides on brand e-commerce strategy, stats and statuses to C-level and regional audiences. • Executed new online segments (Friends & Family, CDM Campaigns) from development to campaign, driving up to 218% MoM revenue growth.

Singapore

• Conceptualized new international cross-border deliveries for 3 major customer projects resulting in monthly revenue of over 700k. (Malaysia, Singapore, Hong Kong, Thailand & Taiwan)• Spearheaded a new vendor management framework across all 14 countries to measure and evaluate vendor performance.• Single-point-of-contact for Malaysia, New Zealand and Japan, resolving all day-to-day issues, training of new processes, compliance monitoring, process improvement, SOP implementation, solutioning and customer on-boarding. • Coordinated with a SAS report building team to generate performance and billing reports for 14 countries. Handled all international billing.• Saw the end-to-end implementation of a new cross-border tool, creating project plans, user test cases with product feedback.• Spearheaded and implemented system migration and process change projects, initiated process improvement projects (Kaizen)• Awarded “TOP EXECUTION” award in May 2017.

Singapore

• Implemented new leads generation processes, increasing sale volume by 28% and sales cycle efficiency by 24%.• Handled all new customer leads, qualifying 160 leads leading to 18 closed deals, generating 500k in revenue.• Implemented inbound/outbound leads gen process flow and materials such as landing pages, conference booths, decks and brochures.• On-boarded and set-up a leads management and automation system in 3 months.• Consistently achieved High Performance across all monthly appraisals.

Singapore

• Screened and evaluated the use of metal centered phthalocyanines for novel gas sensing applications• Designed input recipes for customized gas sensor test stations and resolved test issues• Proposed and validated the Hard Soft Acid Base concept to support results of obtained experimental data• Initiated a study on pre-deposition of a conductive layer which stabilized the electrical contact of the chemiresistor sensor• Studied state-of-the-art gas sensors and benchmarked the performance of an existing sensor

Ion Orchard, Singapore

• Resolved customer concerns and handled sales transactions• Initiated and implemented an improvised backroom arrangement for efficient storage of goods• Consistently achieved monthly sales target during all 3 months and an upward of 120%> during the month of April

Bachelor Of Engineering (B.Eng.), Materials Science And Engineering

Global Education And Mobility Discoverer, Summer Exchange Programme

Courses: • Strategic Management - Formulation and Implementation • Case Studies in Technopreneurship

Education record