Chris Lin

Chris Lin Email and Phone Number

Global Director, Youth Product Marketing and Reputation Marketing @ YouTube
New York, NY, US
Chris Lin's Location
New York, New York, United States, United States
Chris Lin's Contact Details

Chris Lin personal email

About Chris Lin

Chris Lin is a leading global marketing executive with over 20 years of experience in tech, music, entertainment, wireless, and beauty. She is passionate about leading with consumer insights to build great products and using human-centered storytelling to bring brand and product stories to life.In her current role as Head of Marketing for Google Fi Wireless, Chris is responsible for leading a team of marketers to grow the business and build great product experiences. She has a proven track record of success in growing and launching products, as evidenced by her work on YouTube Music and Premium, where Chris led integrated marketing to drive subscription growth and led Artist & Industry marketing to help artists and labels succeed on YouTube. Prior to that, Chris led Consumer Apps Marketing in Sub-Saharan Africa, where she launched many new products and features and increased usage across many services. Before Google, Chris worked at Airtel in Sub-Saharan Africa, L'Oreal, and many creative and media agencies.Chris is a DEI champion and has led multiple DEI lead roles within her various teams at Google. She was recently selected as an ADCOLOR Leader in recognition of her many contributions and dedication to driving progress in inclusion in products and at work.Outside of work, you can find Chris teaching dance classes or surfing. She works in NYC and has her MBA from the Kellogg School of Management and BS Business from UC Berkeley.

Chris Lin's Current Company Details
YouTube

Youtube

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Global Director, Youth Product Marketing and Reputation Marketing
New York, NY, US
Website:
youtube.com
Employees:
131203
Company phone:
916.253.7820
Chris Lin Work Experience Details
  • Youtube
    Global Director, Youth Product Marketing And Reputation Marketing
    Youtube
    New York, Ny, Us
    View
  • Google
    Group Marketing Manager, Google Fi
    Google Nov 2021 - Present
    Mountain View, Ca, Us
    - Lead marketing for Google’s wireless service; manage teams across all pillars of marketing to drive business growth: product, brand, growth and partner marketing, +22% vs target in 2023. - Drive overall business strategy with ownership over the P&L, marketing contributions and impact. - Delivered 2x new subscription growth with launch of new pricing and plans, with 25% increase in efficiency in growth media acquisitions. - Landed successful rebrand and positioning aligned with product and brand strategy which included a refresh of 300+ marketing assets and resulted in +28% signup lift. - Defined customer target and product value proposition which drove increased focus in product roadmap as well as marketing communications.- Selected as DEI Lead for 300+ person Devices and Services Marketing org, spearheading first-time programs focusing on training, immersion, and representative marketing assets.
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  • Youtube
    Global Head Of Artist & Industry Marketing, Youtube Music
    Youtube Jun 2020 - Nov 2021
    San Bruno, Ca, Us
    - Led global marketing to make YouTube the best platform for artists to release and promote music. - Launched first-ever weekly artist promotion on platform driving annual run rate of 12B impressions for 2k artists with +7 ppt lift on YouTube and playlist awareness and favorability.- Led cross-functional project to land a cohesive narrative and claims strategy, setting the foundation for successful landing of major press milestones.- Drove impact and lift for artist grantees in YouTube’s Black Voices Fund. Serve as music marketing lead for Racial Justice efforts. Set up consistent marketing support for cultural moments highlighting artists from underrepresented groups.
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  • Youtube
    Global Head Of Integrated Marketing, Youtube Music & Premium
    Youtube Aug 2019 - Jun 2020
    San Bruno, Ca, Us
    - Led YouTube Premium subscription campaign development, with a robust targeting and measurement strategy and user-centered creative. - Developed 46 direct response video assets, reducing subscriber acquisition cost by 34%. - Spearheaded YouTube Premium member experience strategy project, kicking off new tone and voice branding to unify member touchpoints and increase retention and NPS of members.
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  • Google
    Senior Product Marketing Manager, Head Of Consumer Apps, Sub-Saharan Africa
    Google Jul 2015 - Jul 2019
    Mountain View, Ca, Us
    - Defined the Consumer Apps strategy across Search, YouTube, and Assistant targeting growth through improved product quality and marketing campaigns, fed by user insights.- Led prioritization of Job search with Nigeria as the 1st market to launch in EMEA and influenced the rollout to expand to 35 SSA countries, driving 12% increase in usage.- Launched Google Go in 26 countries, achieving 2x engagement and 53% higher queries vs control. - Ran all marketing research activities to surface user barriers and unmet needs to influence product as well as campaigns, totaling 400+ user interviews annually.- Directed first-ever SSA segmentation research driving insights for product features and campaigns.- Turned around Search in Nigeria from flat growth to a peak of 38% YoY growth, adding 1M+ marketing-driven users through integrated campaigns, increasing brand consideration by 14 ppts.
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  • Bharti Airtel International (Netherland) B.V.
    Group Senior Brand And Digital Manager
    Bharti Airtel International (Netherland) B.V. Dec 2012 - Jul 2015
    Dubai, Ae
    Airtel is a wireless network with 80M subscribers, operated in 17 African countries during my time there. - Launched Pan-African marketing campaigns to lift overall brand awareness and consideration in key markets, covering creative and media for TV, OOH, print, radio, experiential, retail, and digital.- Led rebrand across 17 markets and redesigned all country sites to include responsive design; boosted average monthly visits by 319%.
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  • L'Oréal
    Director, Digital Marketing
    L'Oréal Nov 2010 - Feb 2012
    Paris, Fr
    - Led digital marketing activities for Garnier, leading across web, social, ads, and email to drive increased purchase intent and conversions.- Implemented reviews and shopping cart functionality across web and social, leading to increased conversion rates; generated 1,000+ reviews in 3 months.- Spearheaded social media strategy, fastest growing beauty brand on Facebook.
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  • Tribal Worldwide
    Senior Strategist
    Tribal Worldwide Jul 2009 - Nov 2010
    London, Gb
    - Created sampling campaign for Pepsico beverage brand that increased consumer trials and branded content views by integrating mobile engagement with offline events- Generated over $2M in new billings as strategic lead for new business pitches
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  • Omnicom
    Leadership Rotation Program
    Omnicom Jul 2008 - Jun 2009
    New York, Ny, Us
    - TBWA\Chiat\Day, Strategic Planner: Informed creative strategies for clients. Conducted research on Millennials and social responsibility, resulting in new brand engagement programs for various clients.- PHD, Emerging Media: Created mobile marketing strategy for Discovery Communications
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  • Omd Usa
    Media Analyst
    Omd Usa 2003 - 2006
    New York, Ny, Us
    - Developed creative media ideas for Apple products, from iPod to Mac, Kelly Award for best print ad for innovative iPod Mini launch
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  • Sun Microsystems
    Asia Pacific Marketing Communications Intern
    Sun Microsystems 2002 - 2003
    Palo Alto, Ca, Us
    - Developed educational collateral for partners in the Asia Pacific region
    View

Chris Lin Skills

Digital Strategy Digital Marketing Mobile Marketing Strategy Marketing Strategy Social Media Integrated Marketing Social Media Marketing Mobile Devices Digital Media Mobile Applications Customer Insight Strategic Partnerships Product Management Marketing Communications New Media Interactive Marketing Marketing Mobile Emerging Technologies Consumer Insights

Chris Lin Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    International Business
  • University Of California, Berkeley
    University Of California, Berkeley
    Business Administration

Frequently Asked Questions about Chris Lin

What company does Chris Lin work for?

Chris Lin works for Youtube

What is Chris Lin's role at the current company?

Chris Lin's current role is Global Director, Youth Product Marketing and Reputation Marketing.

What is Chris Lin's email address?

Chris Lin's email address is ch****@****ube.com

What schools did Chris Lin attend?

Chris Lin attended Northwestern University - Kellogg School Of Management, University Of California, Berkeley.

What are some of Chris Lin's interests?

Chris Lin has interest in Concerts, Dancing, Surfing.

What skills is Chris Lin known for?

Chris Lin has skills like Digital Strategy, Digital Marketing, Mobile Marketing, Strategy, Marketing Strategy, Social Media, Integrated Marketing, Social Media Marketing, Mobile Devices, Digital Media, Mobile Applications, Customer Insight.

Who are Chris Lin's colleagues?

Chris Lin's colleagues are Utsav Saha, Ahmad Shaar, Валентин Кулешов, Ev Gyan, Latisha Lawson, Dx Sakib Khan, Soleman Ali.

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