As the Founder, Chief Operating Officer of ARCLogic, I lead the strategic growth and revenue operations of a highly innovative AI-driven platform designed to optimize media spending through actionable insights and ROI-focused execution. As one of the co-creators of the product, I helped build the platform from the ground up, ensuring it meets the evolving needs of modern businesses.ARClogic is an American company with global ambitions, committed to serving the international market. We’ve already received exceptional feedback from clients in the USA, who have called the platform "game-changing." I focus on expanding our global reach, forging strategic partnerships, and driving revenue growth to position ARCLogic as a leader in the AI and media optimization space worldwide.

Since September 2023, I’ve been the host and presenter of Tio Clinas Joga, a TV show broadcast on the Woohoo channel in Brazil. The show brings the excitement of gaming to television audiences, blending my deep passion for gaming with a unique presentation style that resonates with viewers.In addition to my television role, I am a digital influencer with a significant reach across social media platforms. With over 74,000 subscribers on YouTube, 109,000 followers on TikTok, and videos that have surpassed 1 million views, my online presence amplifies the show's impact, engaging a wide and growing audience.My combined presence on television and digital platforms allows me to connect with a diverse audience, driving influence in both traditional media and the digital world.

Leader of a +100 employee full digital agency Clients include: ELO, Brasil Kirin, Mondelez, Philips, Food Network, Barilla, among others

Joined Guiato as CEO with the challenge of turning around a business that within one and a half year of operation neither had a single client nor any awareness in the market.After quickly remodeling internal processes of IT, Content, Online Marketing and Sales, personally approaching over 550 key Brazilian retailers and even appearing on TV shows to present the company and its business model, I was able not only to bring key retailers to the platform but also to deliver over a million in revenue in the first year. The next year, the company grew 130% in revenue without increasing operational costs.

In less than one year being responsible for the retail division and client services, I was able to deliver outstanding results such as consolidating the highest operational margin in the organization, winning a highly profitable new client by reactivating important partnerships and connections and starting the negotiation process that brought in the digital business of the agency biggest offline client. Clients include: Pernambucanas, Bridgestone, Turner, Raia Drogasil, HSBC, Warner Channel among others

By leading the agency biggest account, I grew into the position of Head of Client Services within two years. When Loducca merged with MPM Advertising, I was part of the team responsible for onboarding and culture development of the new operation, keeping up with the great results that Loducca had been delivering, making that period between 2007 and 2012 the most profitable and successful of its lifetime. Clients include: Peugeot, Red Bull, Nextel.

Responsible for the communication activities development and implementation of integrated communication plans for the launching of new products, services, corporate image and sales areas, supporting Latin America communication activities for Peugeot PSA do Brasil.

Responsible for strategic planning and execution of communication campaigns both on and offline for the clients Magazine Luiza, Gillette, DuPont, Terra – Internet Portal, Gerdau, SAP, Grupo Votorantim, among others. Also responsible for the beginning of Etco (Magazine Luiza house agency) integration to Ogilvy’s structure and culture.

Responsible for strategic planning and execution of ATL and BTL communication campaigns both on and offline for Fiat Automóveis S.A.