Develop and implement digital marketing strategies for brands and non-profits in industries including healthcare, education, and social services.Plan and buy media for digital campaigns focused on performance in all phases of customer journey, optimizing on lead generation and other key conversions.Report and analyze performance in key indicators and adjust tactics as needed.

Digital Event Strategist & Producer- Produced on-line events for clients; determine event strategy, design attendee experiences to achieve client goals, and manage execution- Set-up and managed content on virtual event platforms; Wrote content for live and recorded events- Managed back-end of virtual platform before and during virtual events and webinars- Served as room host for breakout sessions, managing speaker needs, attendee questions, and providing smooth transitions between sessions

Marketing, Lead Generation and Sales- Owned business development strategy for start-up company spanning two cities, including Marketing Plan and strategy, budget development, implementation of campaigns, and data analysis utilizing Salesforce reports- Leveraged industry relationships to build new brand and cultivated new relationships through awareness campaigns and field marketing efforts- Wrote, edited and produced company digital content and marketing collateral; oversaw implementation of digital campaign strategy, including social media- Managed strategy and logistics of participation in conferences and exhibitionsEvent Design & Management- Acted as primary client contact, managing client expectations and project execution for multiple projects at a time- Designed experiences to engage customers or community, and create social media buzz to extend reach; Responsibilities included sourcing and management of cross-functional teams of vendors and negotiation of contracts for over $1.2m in business- Utilized Agile practices to manage cross-functional teams for client deliverables

Business Operations- Founded, led and managed an experiential marketing and event production company; grew revenues from $0 to $3m- Developed and managed company budget, including forecasting and planning, monitoring progress, assuring adherence and evaluating performance- Recruited, led, trained and mentored a team of sales, production and support staff- Spearheaded and managed projects to increase efficiencies in all aspects of operations, from sales pipeline to event production; codified systems into Standard Operating ProceduresSales & Marketing Communications- Developed brand identity of start-up, quickly growing brand awareness to one of the best-known and most respected in the local industry- Responsible for all company Marketing & Communications strategy- Developed and implemented Marketing Plans to achieve brand awareness and generate leads, including channel strategies for print and digital channels- Designed and executed successful e-mail marketing and social media campaigns- Owned Content marketing efforts; produced website copy, blogs, press releases, social media posts, e-mail marketing series, presentations for conferences and partner outreach, and internal tools and training- Researched and chose company CRM software and Proposal software; oversaw set-up and implementation, including management of interns to assist the projects- Established brand as a thought leader in the Events space; Invited to speak at local and national meetings and conferences inside and outside the events industry, on topics ranging from pricing and promotion to event planningMeeting, Conference and Event Production- Accountable for sales, design, and implementation of sales meetings, community outreach events, fundraising events, and marketing events for clients in diverse industries; managed entire meeting & event planning process; worked with cross functional internal and external teams in an agile environment, completing projects on time and in budget

Sales Force ManagementPoland - developed and implemented project to professionalize sales force; trained under Director of Sales and MarketingGreece - trained under Director of Training; developed training plan and materials for start-up sales forceBulgaria - trained, mentored and managed three sales force managers in start up life insurance company

Reviewed and edited draft business plans for direct investments in Croatia, Bulgaria and RomaniaPresented findings and recommendations to company senior executives

Helped to established press and public relations office of a new Embassy Developed systems to address needs of new departmentContributed to press outreach strategy, including creation of press releases, media kits and responses to media requestsConceptualized, wrote content, designed and edited Embassy newsletter for press and publicPromoted Croatian tourism and commerce by representing country at trade shows