Consultancy specialising in Marketing and E-commerce strategy. Areas of experience and expertise include:• ONLINE MARKETING (SEO, PPC, email, affiliates, display, remarketing etc)• ON-SITE OPTIMISATION (navigation, checkout, responsive, user experience, data acquisition)• BRAND (editorial/storytelling, imagery, video, catalogue/DM, partnerships, PR etc)• KPI REPORTING (weekly trading, new vs repeat customers, trading calendars, budget forecasting, traffic breakdown etc)• WHOLESALE MARKETING (POS, in-store branding, data acquisition, CRM, events etc)• TEAM STRUCTURE (marketing posts, acquisition/CRM managers, social, graphic designers etc)• EXTERNAL AGENCIES (marketing, web development/design, PR, creative, editorial etc)• SYSTEMS (ERP implementation, website backends, order fulfilment, CRM software etc)Meet me to find out more.

Part of the Senior Management Team, I am responsible for all marketing activities across three main departments of business: E-commerce, Wholesale and Retail (with emphasis on e-commerce). Orlebar Brown is a premium clothing brand specialising in resort wear sold in 250 leading stockists globally, through a UK, US, Australian and German website and four London mono-brand retail stores.Key achievements include:• 500% growth in revenue for business & 400% growth in online sales• Recruitment and management of a team of 9 to cover customer acquisition/CRM, website management/analysis, content (graphic design & editorial) and wholesale/retail marketing• Led and managed several versions of website (and mobile site) and in process of integrating retail for 360 customer view• Played key part in raising £multi-million investment for businessResponsibilities (over and above previous positions):• Marketing Strategy - Responsible for top level, strategic decisions across e-commerce, wholesale and retail channels, leading team of 9 to execute the strategy on time and within budget.• E-commerce – Responsible for management of development agency, online customer acquisition/retention strategies (SEO, PPC, email, affiliate, partnerships, CRM, data acquisition drivers amongst others) and onsite optimisation.• Wholesale/Retail – Work closely with Wholesale and Retail divisions to ensure marketing strategy/key messages are executed to plan in these channels (retail windows, pop-ups, CRM activity etc).• Brand Consistency - Work closely with Founder/Creative Director to ensure our brand message/core values are consistent across the board.• Event Management - Responsible for execution of several events such as London Collections: Men presentation, Fifth Anniversary and press/buyer events worldwide.• Agency Management - Full responsibility for managing respective brand, design, imagery, development and PR agencies.

Promoted into role with responsibility for the management of twenty-four global online clinics. Hexpress provides online private healthcare and medical consultations for 100K+ patients across 11 global markets.Key achievements included:• Recruited and successfully managed a team of online marketers, designers, developers and copywriters• Met aggressive KPI targets (conversion rates, AOV, bounce rates) through new website optimisation programme• Developed of new features to increase conversions and improve overall customer experience and retention• Completely redesigned and managed a rebuild of the online backend to aggregate order and content management for all twenty-four websites. Rebuild included integration with Google Analytics to provide clear vision of the business’s performance.• Launched the business into new markets (Australia, New Zealand, Brazil and Norway)Key responsibilities included (over and above previous positions):• Online Marketing - Fully responsible for ensuring the marketing team executed successful online marketing campaigns including, but not exclusively restricted to SEM, Affiliate, PR, Advertising (online/offline), email and SMS.• Profitability Management – Full responsibility for meeting both gross and net profit margin targets for the business.• Operational Logistics – Worked with our doctors, pharmacies and courier companies to optimise the efficiency and profitability of the supply chain.

Responsible for the management of WeightWorld (www.weightworld.co.uk), one of the flagship websites for e-commerce company Comfort Click Ltd.Key achievements included:• Increased turnover by 132% through strategic execution of online marketing (including SEO, PPC, email, affiliate, SMS and display advertising)• Increased profitability by 156%• Relaunched the brand (Visual ID + core brand values)• Launched the website in 7 European markets based on UK success• Increased conversion rate from 0.95% to 2.9%• Increased average order value by 97% to £75• Succeeded in obtaining top organic Google/Yahoo/Bing rankings on targeted competitive keywords• Increased product range from 30 to 200Key responsibilities included:• Optimisation Analysis – Constantly analysed website’s key metrics to optimise traffic and increase conversions and revenue.• SEM – Worked with both the SEO and PPC teams to ensure correct keywords are targeted through extensive keyword mapping and research. Ensured that PPC budgets were adhered to and that relevant measures were taken to keep the overall campaign’s conversion rate above 2-3% and CPAs within the budgeted amount. Ensured optimised datafeeds for all the major UK shopping portals (Shopzilla, Nextag and more).• Affiliate Marketing - Headed up the affiliate marketing team to implement our affiliate campaigns across a variety of affiliate marketing networks such as Affiliate Window and Webgains. The role was two-fold involving working closely with the design team to ensure both active affiliates were constantly kept up-to-date with current creative, and new affiliates were successfully recruited on a regular basis.• Email/SMS Marketing – Management of the entire eCRM process from pre-send (creating the most relevant, user-friendly email that ensures a high open and click-through rate) to post-send (analysing the data from the email campaign and building richer profiles of our customers).