A pioneering digital marketing agency focusing on conversion rate optimization, where I led the innovation and integration of client strategies, campaign setup, and optimizations within the PPC and Analytics Departments. My role was crucial in developing campaigns and optimizing client-facing processes, ensuring excellence in campaign performance and analytics management. Highlights include:• Achieved a 162% boost in conversions and an 83.3% increase in leads, in 2022 for a luxury vacation… Show more A pioneering digital marketing agency focusing on conversion rate optimization, where I led the innovation and integration of client strategies, campaign setup, and optimizations within the PPC and Analytics Departments. My role was crucial in developing campaigns and optimizing client-facing processes, ensuring excellence in campaign performance and analytics management. Highlights include:• Achieved a 162% boost in conversions and an 83.3% increase in leads, in 2022 for a luxury vacation rental client through optimizing campaign performance and budget allocations.• With optimizing and monitoring campaign strategies., I developed and executed a 143% rise in conversion rates and a 208% surge in conversions for a large window tinting company.• Drove a 50% revenue increase in 2021 by leveraging insights and developing campaigns.• Improved client retention by through strategic analytics and PPC optimizations.Skill: Digital Ads, Campaign Execution, Google Ads (Adwords), Performance Marketing, Conversion Tracking, Google Analytics, Data Analysis, Drive Growth, Marketing Campaigns, Bid Strategy, CustomerSegmentation, Analytics Tools, Analyze Campaign Performance, Creative Testing, Manage Budget, Performance Reporting, A/B Testing, Paid Search, SEM, PPC, Data Visualization, Customer Retention, Prepare Reports & Presentations, Client Needs, Strategy And Implementation, Strategy To Execution Show less

A start-up digital marketing agency, specializing in PPC & web traffic analytics. Our focus on paid search, campaign management, and client relationships led to significant achievements before acquisition by SiteTuners. Responsibilities included:• Drove Tarps America's sales revenue from zero to $1.2 million in, achieving an 11.5 ROAS through meticulous campaign setup, targeting, and remarketing strategies• Enhanced campaign performance for a Large SaaS's pharmaceutical inventory… Show more A start-up digital marketing agency, specializing in PPC & web traffic analytics. Our focus on paid search, campaign management, and client relationships led to significant achievements before acquisition by SiteTuners. Responsibilities included:• Drove Tarps America's sales revenue from zero to $1.2 million in, achieving an 11.5 ROAS through meticulous campaign setup, targeting, and remarketing strategies• Enhanced campaign performance for a Large SaaS's pharmaceutical inventory management in 2020, on a 122% growth in conversions, with strategic paid campaigns and optimizations.• Delved into data from analytics platforms such as Google Analytics, Supermetrics, and SEMRush, extracting key insights to craft marketing reports that drive substantial impact.Skills: Adobe Analytics, SEMRush, Keyword Research, Landing Page Optimization, Copy Testing,Marketing Performance Reports, Analyze Data, Analyze Performance, Performance Review, DeliveringResults, Engagement, Experimentation, Forecasting, Industry Trends, Measurement Methodologies, Monitor And Analyze, Organic Search, Performance Data, Strategy Development, Make Recommendations Show less

An E-commerce company specializing in the outdoor living space. Progressed from product photographer to manage the entire content marketing production process, leading a team to develop and execute a comprehensive content strategy. My role was instrumental in project management, collaboration across departments, and driving revenue growth through targeted digital marketing strategies. Key accomplishments include:• Led YouTube ad strategy with PPC team, enhancing targeting and analytics in… Show more An E-commerce company specializing in the outdoor living space. Progressed from product photographer to manage the entire content marketing production process, leading a team to develop and execute a comprehensive content strategy. My role was instrumental in project management, collaboration across departments, and driving revenue growth through targeted digital marketing strategies. Key accomplishments include:• Led YouTube ad strategy with PPC team, enhancing targeting and analytics in 2017.• Implemented frameworks improving project management in 2016 across teams from concept to completion in cross-functional collaboration.• Led the successful development and execution of a comprehensive production strategy contributing to a revenue increase of $43 million in 2014 to $113 million in 2019.• Skills: Internal And External, Management Skills, Manage Multiple Projects, Meet Deadlines, DefinedProcesses, Deliverables, Driving Efficiency, Drive Strategy, End-To-End, Ensure Accuracy, Fast-Paced,High Standards, Identifying Areas Of Opportunity, Improve And Optimize Independently, ManageMultiple Initiatives, Multiple Priorities, New Ideas, Partnerships, Performance Evaluation, PerformanceEvaluation, Planning And Execution Show less