Helping companies design winning strategies for customer education. Providing analytics strategy and support.

Provide instructional design, collateral/training materials and instructor-lead training delivery for Introduction to Data Analytics class

TEALIUM, INC. | SAN DIEGO, CASENIOR DIRECTOR OF GLOBAL EDUCATION (SEPTEMBER 2012 - DECEMBER 2017)Created the vision for, launched and produced global customer and partner learning solutions (Tealium University), oversaw a $250K annual event budget and the operational management of the Tealium University Bootcamp program.Orchestrated instructional design, content production, marketing, event management, staff professional development, and mentorship in adult learning and technical training. Executed strategic program vision in collaboration with cross-functional teams and achieved primary/extended goals; recruited core team of software trainers and technical writers in addition to implementing eLearning solutions to drive efficiency in customer and partner on-boarding.+ Produced 100% year-over-year growth in student reach 5 years in a row, resulting in 4K students across 30+ bootcamps, three user conferences, 100+ webinars and 3,200+ hours of eLearning in 2017+ Established major partnerships with training facility vendors across the U.S. resulting in a 50% reduction in average event cost+ Increased paid attendance to training events from 10% in 2013 to 50% in 2017+ Grew self-service audience to 800+ students in a single year+ Achieved 1,000 students per instructor efficiency by optimizing training engagement across multiple channels and platforms+ Reduced support tickets and calls by launching the Tealium Learning Community, a knowledge management and social support site

Directed a team of analysts in comprehensive data analytics and process improvements. Produced customer acquisition performance (marketing effectiveness) and in-app usage analysis. Prototyped Hadoop platform for data analysis.+ Achieved 87% improvement in time-to-analysis by creating and driving company-wide process improvements and new technology adoption

f/k/a Fox Audience NetworkSpearheaded cross-functional teams in data analysis and strategy formulation informed by real-world data and process enhancements. Collaborated in the development of data-driven business modeling to achieve sales and revenue goals.+ Reduced operating plan forecast error to within 10% of actuals by systematically reducing uncertainties+ Improved self-service segment visibility in order to create business growth through data transparency and increased analytic rigor

f/k/a Fox Audience NetworkReduced lack of insight pain by driving visibility and transparency into the self-serve advertising business. Delivered improved insights into business health by producing daily and weekly dashboards. Developed the Lifetime-Value (LTV) model that enabled marketing to optimize channel spend and advertiser engagement.

Championed data-driven decision-making model for the business. Produced new analytical and reporting frameworks that drove growth in new business verticals.

Created new processes and reporting standards for the Performance Sales Group. Produced annual operating plans, budgets and new business models.

Acquired (as Omniture by Adobe in 2009)Produced world-class, often one-of-a-kind, web analytics implementations for enterprise customers. Trained customers in the use and management of Visual Sciences software code, and analytics best practices.

Pioneered guided search on Disney.com driving improvements in the overall Guest experience and success rate of Guests achieving goals. Directed digital analytics program that produced weekly, monthly and annual analyses. Partnered with and trained Disney business units on the value and usage of digital analytics.

Delivered enterprise-wide technology projects including: Disney.com site redesign (2000), Web Analytics implementation (2001), Ad Server migration (2002) and site search implementation (2004). Rescued the site sponsorship business by taking over the sponsorship production team and optimizing internal processes to ensure pixel-perfect delivery that met and exceeded sponsor goals.