Director, Retail Sales And Marketing For South East Asia, Greater China, India, Japan & Anz
Redmond, Washington, Us
Accountable for providing strategic leadership and category management for Surface and PC Hardware to retail and consumer sales and marketing teams across the Asia-Pacific. Responsible for leading below-the-line marketing and category initiatives designed to drive sales and affinity for all products and services.Leading a team of 25 Category Managers that generated $1.5B revenue across 11 dynamic Asian/APAC markets by implementing impactful business initiatives.Implemented successful channel partner consolidation in China, including establishment of more than 300 Surface branded retail outlets and dedicated e-commerce partners. Recognised internally for pioneering worldwide best practices in category management, partner engagement, market share growth, and brand awareness in Greater Asia region. The key interface across Microsoft’s retail business; between corporate product teams, field and strategic partners, to achieve alignment and deliver product (Surface) business objectives. Leading category planning, field execution strategies, community and retail partner engagement. Led the use of consumer insights, market data, store level analysis, and device sales information to evaluate business performance and develop launch & sustain plans to improve our partners business, win share, sell units, and drive revenue/ GM. Share the latest product information & business insights to get them excited to sell Surface and help them understand how to drive mutual profitability. Ensured the region was planning and executing thoughtful and impactful through-line-marketing, focused on driving consumer awareness, familiarity, consideration, sell-thru & post purchase product love and brand advocacy for Surface devices & accessories, leveraging our engines as well as the partners’ marketing engines to drive purchase intent.