Senior Manager, Global Product Marketing
Current• Managed/mentored Global Product Marketing team for WD & WD_BLACK products• Led co-branded/licensed/collaborative products and marketing programs with Electronic Arts/DICE, Nintendo, Xbox, Netflix, YouTube, and Google• Partnered with product leadership on product strategy of customer needs and market trends (“voice-of-the-consumer”) • Built annual marketing roadmaps with corporate marketing, marcom, regional and channel marketing, social marketing, and 3rd parties• Developed and drove Go-to-Market (GTM) and New Product Introduction (NPI) strategies, marketing needs, and promotional campaigns• Managed overall GTM budgets and regional investments• Conducted extended marketing studies gathering deep insights into brand awareness, purchasing behavior, customer pain points, user acceptance, and A/B testing
