• Managed/mentored Global Product Marketing team for WD & WD_BLACK products• Led co-branded/licensed/collaborative products and marketing programs with Electronic Arts/DICE, Nintendo, Xbox, Netflix, YouTube, and Google• Partnered with product leadership on product strategy of customer needs and market trends (“voice-of-the-consumer”) • Built annual marketing roadmaps with corporate marketing, marcom, regional and channel marketing, social marketing, and 3rd parties• Developed and drove Go-to-Market (GTM) and New Product Introduction (NPI) strategies, marketing needs, and promotional campaigns• Managed overall GTM budgets and regional investments• Conducted extended marketing studies gathering deep insights into brand awareness, purchasing behavior, customer pain points, user acceptance, and A/B testing

• Revamped and re-energized SanDisk USB flash drive product range resulting in revenue growth YoY and #1 market share• Managed product roadmaps/lifecycles and overall category strategy • Responsible for category revenue, P&L, and driving annual and quarterly targets• Owned all outbound marketing, messaging, product positioning, consumer segmentation, GTM strategy, and awareness campaigns• Partnered with top global account partners in managing roadmap, design, and development of private-label consumer products