Michael Clinton Email & Phone Number

Toronto, Ontario, Canada

- Spearhead the "Connected Retail/Omni Channel" strategy, driving execution of assortment strategies and product assortments online. Align seasonal planning calendars with key business priorities and marketing/promotional events to maximize customer engagement both in-store and online.- Support a major website platform transition, overseeing content migration, integration of new digital products, and optimization of user paths to ensure seamless functionality and improved customer experience.- Lead and mentor direct reports, offering guidance, support, and professional development opportunities to foster their growth and maximize team effectiveness.- Develop, prioritize, and execute the eCommerce backlog, balancing short-term deliverables with long-term business investment to ensure meaningful improvements to customer experience and business results.-Build and own annual financial plans with accompanying digital KPI’s. Evaluate performance against financial and digital metrics to identify opportunities and develop action plans. Operationalize, manage, and coordinate cross-functional efforts and relationships to achieve key results.

Toronto, Canada Area

Bringing the “Connected Retail” strategy to life online at Canadian Tire. Tailoring the customer experience through understanding the customer purchase path and intent to purchase, through the use of web analytics, loyalty data, owned brand strategy, pricing and industry best practices.- Exceeded 65% portfolio growth and increased conversion rate by 63 bps by identifying key gaps in the customer journey and worked closely with the product teams to build a strong roadmap and prioritize improvement stories.- Identified site issues and opportunities to add to the product roadmap. Used financial and site metrics to quantify their importance and worked with the product team to build user stories and acceptance criteria.- Lead the introduction of baby category online assortment driving 200% category growth YoY.- Improved the eCommerce team’s ability to highlight and communicate category opportunities efficiently to key stakeholders by creating standardized financial reporting templates.- Introduced the ability to sell 5 key Truck Accessory product lines, previously limited to in-store sales, online for the first time. Worked closely with multiple cross-functional teams to circumvent back-end restrictions and present a consumer-friendly purchasing path.- Lead cross-functional teams in the introduction of online sales for Automotive Batteries resulting in more than $1.25 Million in sales within the first quarter.- Represented the eCommerce team at Canadian Tires Dealer Convention, communicating key website changes and their impacts on customers and store staff.- Improved collaboration between eCommerce merchandisers by implementing bi-weekly meetings to address roadblocks and share best practices. - Managed the day-to-day responsibilities of Site Merchandise Coordinator Co-op. Lead the interview process, managed onboarding and helped prioritize workflow. Conducted performance evaluations and career development discussions.

Toronto, Canada Area

• Decreased Tires portfolio sales forecast error by 246 bps and shipment forecast error by 714 bps vs plan in the largest portfolio through strong data analytics and process improvement. • Created automated line review store order tracking tool to allow for more accurate and timely communication of store orders to the buying team. Tool allowed the buying team to preemptively get ahead of light store orders before the stores were not longer able to order against the deal.• Improved tool used to analyze promotional forecasts by further consolidating the requirements of all parties into the existing tool; resulting in more effective communication between FA’s and cross functional teams.• Established leadership role among automotive FA’s providing insight and instruction to ensure a high level of effectiveness across the team.

Toronto, Canada Area

- Create and manage POS and dealer demand forecasts in support of regular, promotional and seasonal dealer ordering patterns- Actively manage forecasts at aggregate levels in accordance with merchandising planning targets for annual and seasonal planning.- Support the achievement of divisional inventory and service level plans through conducting insights/analysis on performance- Use market, competitive, and assortment insights to improve or adjust future forecasts.

Toronto, Canada Area

• Executed 6 line reviews, 4 assortment updates and more than 150 special buy introductions by shortening timelines by up to 2 months and using high level of communication with vendors and 8 cross functional teams.• Coordinated the execution of the in-store “Car Audio Board Program”. Utilized in-depth understanding of the start to finish processes and strong communication skills with both vendors and stores to manage, track and ensure timely completion of every stage of the program.• Managed day-to-day responsibilities of 4 Marketing Coordinator Co-op students. Used keen understanding of the business to assign and manage Co-op projects and tasks to maximize category efficiency while ensuring ample opportunity for Co-op development. • Increased accuracy of tracking promotional material for 9 teams by building an automated excel tool; saving a combined 36 hours per month.• Improved accuracy and timeliness of over and above vendor payment collections by building an automated excel tool; ensuring 100% of collections are made prior to the internal audit stage.• Champion change quickly mastering new processes introduced within the role. Used expertise to train other members of the team to ensure a quick learning curve and maintain a high level of execution and efficiency across all teams.

Toronto, Canada Area

• Managed multi-vendor operations in revamping the GPS End Cap Program. Independently coordinated 5 vendors, ensuring accurate and on time delivery of marketing materials, point of purchase information and display units.• Conducted extensive reviews of products in a category with high product return rate. Reviewed products, instructions and packaging. Created comprehensive report, ranking all products and highlighting all areas for improvement. Communicated improvement plan to manager and vendor teams to decrease high return rate.• Built and analyzed competitive market breakdown for FM transmitter category. Proposed restructured pricing plan based on market landscape compared to our current assortment breakdown.

Toronto, Canada Area

• Achieved 100% on time completion of weekly, monthly and quarterly reports which were used by management to adjust national and regional forecasting decisions.• Provided in-depth post analysis on various grassroots initiatives. Followed up with recommendations to management based on results, which went towards modifying future implementation of events.• Created cost-benefit analysis on various business initiatives. Presented clear, concise reporting to aid management in decision making.

Toronto, Canada Area

• Coordinated toy-testing program with 75 participating families. Reviewed completed toy testing surveys and created monthly report used by the production teams to enhance toys, and the sales and marketing team to enhance promotional tactics.• Increased brand managers understanding of the Canadian Star Wars consumer by analyzing and presenting findings from consumer surveys. Findings went towards planning future Canadian Star Wars promotions.• Created successful print ads and “email-blasts” for Hasbro’s first appearance at Fan Expo Canada. Within first hour of show, more than 15 guests cited the print ad when asking where to find exclusive offers.

• Organised and run practices.• Developed stretching and workout programs for players.• Managed pitchers and hitters during practices and games.

Bachelor Of Commerce, Marketing / Brand Management Specialization

Education record

Exchange Program (1 semester)

Bachelor Of Commerce, Marketing / Brand Management Specialization

Education record