Clint G. Email and Phone Number

* Created and implemented comprehensive brand strategies aligned with organizational goals, fostering growth and enhancing market presence.* Refined brand positioning and messaging to ensure consistency across marketing channels to develop brand identity.* Led and executed integrated marketing campaigns that increased brand awareness, enhanced familiarity, and shaped favorable perceptions among target audiences.* Created and maintained engaging visual and verbal brand identities that differentiate OOKA in competitive markets while aligning with its core values.* Developed and managed brand architecture and portfolio strategies that increased equity and aligned with long-term business objectives.* Developed and implemented innovative sponsorship and brand marketing strategies to enhance engagement and loyalty among key stakeholders.* Developed and implemented brand governance frameworks to ensure consistency across customer and employee experiences.* Worked collaboratively with product, sales, and communications teams to unify branding efforts across all organizational touchpoints.* Evaluated and analyzed performance metrics to assess campaign effectiveness, enhance strategies, and promote ongoing improvement.* Inspired high-performing teams, supporting creativity, collaboration, and excellence in executing brand positioning.* Managed and optimized budgets to ensure strategic resource allocation, maximize ROI, and achieve brand objectives.

Sussex Group is a national consulting firm that partners with small business leaders to create and execute marketing and branding strategies that create reliable, consistent, and sustainable growth.With our 20 years of experience, we advise and consult business leaders on strategy, marketing, advertising, data and analytics, brand management, customer acquisition, standard operating procedures, e-commerce, data analysis, and more.

* Bootstrapped a technology startup specializing in innovative programmatic solutions, leveraging expertise in business strategy, product, consumer research analytics, and programmatic advertising.* Successfully led the company from inception to seven figures, achieving profitability within one year.* Rapidly expanded the company to over 500 campaigns, showcasing expertise in driving growth through data-driven planning and scalable programmatic strategies.* Designed and executed comprehensive business strategies, including go-to-market plans, programmatic media strategies, and operational frameworks.* Built and managed a high-performing team of 5+ professionals, including account managers, product managers, sellers, and customer success experts, creating a collaborative and innovation-driven culture.* Negotiated and secured strategic partnerships with leading ad tech platforms, publishers, and DSPs to enhance the market reach and product capabilities.* Established a customer-first ethos, driving retention and satisfaction through exceptional service and tailored programmatic offerings.* Built and maintained strong relationships with key partners, vendors, and clients within the ad tech ecosystem, ensuring alignment on strategic goals.* Cultivated a value-based culture prioritizing collaboration, innovation, and agility to thrive in the dynamic programmatic advertising space.

* Built and maintained strong client relationships, delivered top-tier client service, and leveraged market analysis to align programmatic ad tech strategies with retail and CPG objectives.* Developed and executed comprehensive advertising strategies using a proprietary programmatic ecosystem to drive campaign performance and revenue growth.* Served as a thought leader in programmatic media, educating clients on evolving trends, privacy regulations, and innovative solutions to future-proof their advertising strategies.* Oversaw platform training, media planning, and executing Display, Video, Audio, AI, and CTV campaigns, ensuring operational excellence and measurable results.* Provided forward-thinking, data-driven recommendations supported by in-depth analyses to identify high-impact opportunities and optimize client ROI.* Collaborated with internal and external stakeholders to deliver seamless campaign execution, precisely meeting deadlines and aligning efforts with broader business objectives.

* Managed a portfolio of clients, consistently achieving and surpassing revenue and retention objectives through strategic account management and proactive client engagement.* Pitched and closed opportunities by aligning client objectives with the appropriate mix of products, ensuring measurable results and client satisfaction.* Worked collaboratively with Account Managers to upsell opportunities, thereby driving additional value for shared clients and increasing revenue within the portfolio.* Conducted sales consultations with new and existing customers to foster growth through strategic recommendations and personalized solutions.* Established strong client partnerships, acting as a consultant to enhance, optimize, and scale their wholesale businesses.* Created effective partner materials with management to improve client engagement and brand consistency.* Facilitated onboarding, consultations, and proactive outreach to ensure a seamless customer experience, enhancing business outcomes and client success.* Conducted performance reviews that provided detailed insights into client health, performance metrics, and growth opportunities.* Promoted WM Business products by collaborating with Product and Engineering teams to provide quantitative and qualitative feedback that enhances offerings.* Streamlined onboarding processes with Account Managers to ensure a swift and seamless transition after contract signing.* Identified and mitigated churn risks early, creating proactive plans with Account Managers to prevent revenue loss and enhance client retention.* Ensured exceptional data hygiene in the CRM by updating client interactions, licenses, billing, and performance metrics for accuracy and actionable insights.

* Developed strategic partnerships with media and entertainment companies and their marketing agencies, establishing Twitter as an innovative partner for advertising solutions.* Created and presented consultative sales presentations demonstrating how Twitter's advertising products effectively connect brands with consumers and yield measurable results.* Advised advertisers to develop and execute successful campaigns, analyze performance metrics, and drive revenue growth through renewals and upsell opportunities.* Demonstrated thought leadership by staying ahead of the changing social media landscape and adapting strategies to align with Twitter's product developments.*Guided new team members with support and expertise for their growth and smooth integration into the organization.

* Surpassed sales quotas by managing a pipeline of potential accounts, contributing to the team's overall success and revenue growth.* Collaborated closely with Product, Data Science, and Sales teams to master YuMe's unique value proposition for muti-screen and CTV offerings, delivering tailored expertise to clients.* Utilized data and technology tools to identify, target, and connect with potential advertisers, ensuring alignment with ideal client profiles.* Facilitated client meetings to demonstrate the effectiveness of CTV advertising and measurement solutions, promoting adoption and ensuring client success.* Boosted revenue by promoting CTV advertising products (and multi-screen video), linking internal teams and advertisers to provide smooth solutions and measurable results.* Pursued opportunities through strategic networking, event participation, and thought leadership initiatives to expand market presence and revenue.* Attended client meetings and collaborated with colleagues to strengthen client relationships and improve team collaboration.* Optimized YuMe's proprietary ecosystem to support sales efforts, streamline processes, and achieve impactful results.

* Managed daily client advertising bookings, ensuring accuracy and alignment with expectations for seamless campaign execution.* Effectively managed advertiser sponsorships by accurately scheduling all marketing elements, ensuring timely execution and high levels of client satisfaction.* Facilitated agency relationships by monitoring requests and ensuring commercial spots were booked according to established guidelines.* Created detailed reports and analyses using Excel to provide actionable insights that enhance campaign performance and support decision-making.* Implemented customer-focused and sales-oriented strategies to exceed client expectations and achieve campaign objectives.* Utilized strong organizational and time-management skills to excel in a fast-paced environment and consistently meet deadlines.* Established and maintained strong relationships with clients and internal teams through exceptional interpersonal and communication skills, fostering trust and long-term collaboration.

* Developed and implemented paid media strategies to align with brand goals and enhance campaign effectiveness.* Created detailed action plans to measure and achieve media success, establishing key metrics and implementing ongoing optimization and improvement strategies.* Promoted the benefits of omnichannel platforms while educating clients, partners, and internal teams on current trends, developments, and capabilities.* Utilized media expertise and creativity during brainstorming sessions to create innovative strategies and actionable solutions.* Conducted regular reviews of campaign performance, tracking KPIs, and identifying opportunities to improve outcomes through optimizing and implementing new features.* Improved media plan performance by identifying trends, utilizing innovative tools, and adapting strategies to exceed client objectives.* Developed engaging presentations to clients and internal teams, highlighting campaign strategies, performance results, and actionable insights.* Defined perspectives on emerging technologies, trends, and opportunities in the evolving social media marketplace to guide strategic direction.* Established strong partnerships with internal teams and client groups, fostering collaboration and alignment to achieve common goals.