Clint Spaulding Email & Phone Number

Monitor and optimize technical hygiene for large content-driven site. Integrate closely with creative, product, and engineering teams to provide data-supported insights - specifically to assess risks and opportunities for new and existing projects.

Denton, Texas, United States

Engage leadership and partnering orgs to improve: - Site Speed + Core Web Vitals - Image size budgeting - Light treeshaking for code and waterfall requests - SalesForce Commerce Cloud implementation and backend usability - General SEO engagement and shared responsibilityExtensive and regular site audits, evaluate organic search performance, and work with stakeholders across the enterprise to educate and support on best practices. Write and review the acceptance criteria for engineering initiatives to support the Ecommerce Team.

Dallas/Fort Worth Area

Spearheaded several enterprise-level projects, including: - Successful URL Migration to support a larger replatforming effort - Implemented pre-rendering functionality for search crawlers without impacting client performance - Created scalable noindexing logic to help keep site equity flowing to pages that matter - Helped to secure funding for Core Web Vitals and site speed improvementsMy responsibilities include extensive site audits and deep dives, evaluating organic search performance, and working with stakeholders across the company to educate and support on best practices. I also regularly write and review the acceptance criteria for engineering initiatives that can impact search visibility.I am part of our internal Site Architecture and Site Standards committees to help maintainwebsite health, and work closely with digital merchants and taxonomy, and platform and engineering teams to help ensure all moving pieces stay aligned.

Dallas/Fort Worth Area

I helped manage up to 6 SEO Team Leaders in the SEO Department -- each Lead managed their own group of 5-6 SEO Consultants to fulfill their client contracts.The SEO Department heavily focused on Local SEO, but the program was holistic and included social media, link prospecting and building, content creation and optimization, and addressing the unique digital challenges for each dealership.

This position requires my senior leadership involvement with a huge variety of day-to-day tactical and strategic challenges while managing employees, clients, and projects. The bottom-to-top experience has given true insight into how a business works, how digital marketing works, and how to best utilize a wide array of budgets. My leadership here has influenced some of the longest-running retainers in the company's history, overall client satisfaction, and has allowed our company to partner with a number of enterprises to solve their digital needs.

Being a Digital Marketing Director starts the transition to more administrative duties, and traditional project management. This is the air traffic controller for the company. Responsible for all accounts, their successes or shortcomings, and their margins. Day-to-day work includes internal company audits on time utilization, building or refining processes to help expedite common tasks, uncovering individual strengths and efficiency across the company to put the right people in the right places, and ensuring deadlines are met and the final product exceeds expectations. Key Achievements - Developed integrated system to track task efficiency, employee efficiency, and important retainer metrics. This data provided the parameters for more profitable project scoping. - Effectively reduced overages on challenging and time-consuming accounts and improved real output.

As a Senior Account Executive, the duties are slightly expanded from Account Executive, primarily in leadership responsibilities. Being a strong resource for new and existing employees and continued contribution to client success are fundamental to the role. Because of that leadership capability, and consistent client success, I was entrusted with a high visibility year-long embedment at Travelocity for strategic consulting. The world of enterprise-level SEO helped to form the basis of strong technical knowledge and greatly expanded my digital toolbox. I learned how to work across multiple departments to get initiatives pushed through and with key decision-makers on strategic rollouts to ensure the best results. Planning new tactics with share-of-voice forecasting, SWOT analysis, and modeling the expected results were common, along with proactively tackling technical opportunities to push online visibility forward. I reviewed forecasts after the fact, and that analysis was used to drive future projects. That experience has helped to deliver confident results for nearly every digital marketing challenge imaginable, regardless of business size or vertical. Key Achievements - Technical SEO subject matter expertise - Obtaining winning results when working with multiple shareholders - Hiring and training a number of new and successful employees - Refining the fine art of effective delegation

As a Digital Marketing Account Executive, the focus is on working with clients who expect results, and working solo and with a team to help deliver them. My responsibilities included researching backlink profiles, looking for new link opportunities, outreaching to capture those links, performing keyword research, optimizing and creating on-page content, managing paid search accounts, social media posting and monitoring, and creative content work. In addition to that, creating agendas and running in-person client meetings, and writing thorough month-end reports and presenting them to clients helped to build even more understanding of a large variety of businesses. Participating in new sales meetings reinforced that knowledge, and showed a broad scope of what's wanted and what's needed by clients. At times, wants and needs didn't precisely align, so compromises and creative solutions were necessary.

A paid internship at WrightIMC helps to fill any digital marketing knowledge gaps through formal training, self-study, and on-the-job training. Being able to apply that knowledge on a large scale helps to accelerate everything and connect the dots on what digital marketing is. This training prepares you to become an Account Executive at WrightIMC or take a confident entry-level role at any other digital agency. The internship timeline is determined by your willingness to learn, work with the team, and excel at any given task. A typical internship lasts 6 months before a person is offered a full-time position, but it can be done more quickly depending on the effort put in. My internship lasted 3 months, with a contingent full-time offer extended 6 weeks in.