Finding and retaining customers has become harder and harder in a technologically savvy 'always on' world. To succeed in business you need to understand how people think and behave, create meaningful and innovative content to reach them and deliver this all on a multitude of technology platforms that are constantly changing. The convergence of all these disciplines is the place where Converge Marketing lives, helping you to find and implement just the right mix to help grow your business. In my role as Managing Director I work directly with business owners, executives and teams across a range of industries and services including:Marketing strategy and planning Marketing campaign managementDigital asset creation and implementation Website optimisation and development Content and creative production and distribution Social media management Online advertising Evaluation and reporting Training, presenting and mentoring

Fresh PR & Marketing understands every business is different. One size does not fit all in the world of communication and what we bring is the expertise and experience to identify what tools will work best for your specific business. Too often marketing campaigns exclude the benefits of public relations and vice versa, at Fresh PR & Marketing we believe in taking the best of both worlds to achieve real results.Whether you’re tapping into new markets, promoting products, events or services, launching a brand new business or simply reviewing how you communicate with your clients to remain front of mind, really understanding your target market and how they want to be communicated with can be tricky. Some businesses have not even met their market while others have but just don’t know what to say. That’s where we can help.

LEAP is a full service advertising agency based in Melbourne and operating Australia-wide. We think deep, to create bold, powerful and contagious ideas for brands that are ready to champion the next leap in consumer engagement. Our job is to communicate to your market using the most persuasive, relevant and emotional ideas possible to help your business grow.LEAP has been implementing brand development, marketing and advertising strategy services for over 25 years, covering a wide spectrum of leading businesses and government departments.In my role as Digital Director I bring together creative teams with our analytics and developers to create outstanding digital communication for our clients. This includes:Strategic Digital Planning Digital Advisory and TrainingDigital Production Team ManagementTraining Business Development Client management Budgeting

Threesides is a marketing agency based in Canberra. They help clients find and retain customers through a practical and hands-on approach that gets results. With their feet firmly planted in digital marketing communications, they work across a range of sectors including tourism and leisure, retail, arts, property, professional and creative services, industry associations, non-for-profits and government. I founded the company and worked as it's Managing Co-Director for nearly ten years. My role in the business was hands-on as a lead consultant with a diverse range of clients bringing in 50% of the businesses revenue. This included client prospecting and on-boarding, strategic planning, marketing program management and evaluation. I played the role of an outsourced marketing director in most of the businesses I worked with, partnering with my clients executive team to help them scale up and grow. This growth came from helping my clients understand their customers, developing strategies and new approaches to digital communications and providing hands on support and leadership of a team to implement their marketing program effectively. I wore many hats during my time at Threesides developing a range of areas to help the business grow including accounts and finance, operations and processes, HR and sales. Under my leadership the business grew to a team of 13 working across Canberra, NSW and VIC with a range of subcontractors also engaged. The experience of starting, growing and managing a marketing agency is one that has provided me with an intimate understanding of what it takes to make it in business, which I apply to all clients I work with. My consulting role in the business saw me implement countless marketing strategies across a diverse range of industry sectors and has provided me with the experience and insight to get results.

This role was based in the global residential marketing team of Knight Frank Headquarters in London. Knight Frank is a residential and commercial property company with offices in over 100 countries. The residential marketing team oversaw the communication of the overarching brand in the UK and Europe, and also acted as an internal marketing agency to over 50 in-market offices, providing strategy and planning and support to implement local marketing activities within the framework of the brand. My role reported directly to the head of residential marketing and entailed a range of projects and responsibilities including:- Providing advice and hands-on support to residential in-market offices.- Overhauling, centralising and relaunching brand assets available to in-market offices across UK- Developing and managing advertising campaigns for regions and specific high end properties in excess of 5million pounds- New product line brand development - Knight Frank Finance. - Managing creative agencies and other suppliers to deliver effective promotional material- Reporting to board level on results from marketing initiatives This role was taken on for 12 months as part of an overseas experience and during my time I established myself as a knowledgeable and hands-on marketing specialist, often called on for advice from partners of the business.

This role was based in the marketing team for one of Australia's most popular tourist attractions the National Museum of Australia. The marketing team had a range of responsibilities including managing and maintaining the brand, achieving targeted visitor numbers, promotion of special exhibitions, promotions of education programs and commercial operations including retail and food and beverage outlets. My role reported directly to the Marketing and Sponsor Manager and over my three years involved a range of responsibilities including:- Development and management of a tourism marketing program targeting domestic and international visitors. This included product development, online and offline advertising, relationship marketing and tourism trade activities. A highlight of this work was securing the National Tourism Award for Best Major Tourist Attraction - Retail outlet marketing. Working with the retail outlet team to plan and implement retail marketing program. This helped the Museum's shop to reach their targets for special retail periods and ongoing. - Exhibition marketing. Working with the curatorial team to develop and implement exhibition marketing programs. including product development, branding, advertising and sales to achieve visitation targets. - Schools Marketing. Working with the education team to develop marketing program targeting schools visits nationwide resulting in over 120,000 school students visiting the museum