Clióna Moynihan

Clióna Moynihan Email and Phone Number

Assistant Lecturer @ Munster Technological University
Ireland
Clióna Moynihan's Location
Ireland, Ireland
Clióna Moynihan's Contact Details

Clióna Moynihan personal email

About Clióna Moynihan

Results-focused Marketing Manager with a thorough understanding of demand generation, marketing automation, customer engagement, and community building strategies. Proven ability to drive sales and increase brand awareness through multi-platform digital marketing strategies.

Clióna Moynihan's Current Company Details
Munster Technological University

Munster Technological University

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Assistant Lecturer
Ireland
Clióna Moynihan Work Experience Details
  • Munster Technological University
    Assistant Lecturer
    Munster Technological University
    Ireland
  • Munster Technological University
    Assistant Lecturer
    Munster Technological University Sep 2023 - Present
    Cork, County Cork, Ireland
    (a) Teaching such assigned classes as deemed appropriate by management of the MunsterTechnological University(b) Carrying out assessment, monitoring and evaluation of examinations work, and providing anacademic and consultative support to students in their learning activities(c) Maintaining appropriate records and making available information as required by management(d) Participating in the development, implementation and maintenance of academic quality assurance… Show more (a) Teaching such assigned classes as deemed appropriate by management of the MunsterTechnological University(b) Carrying out assessment, monitoring and evaluation of examinations work, and providing anacademic and consultative support to students in their learning activities(c) Maintaining appropriate records and making available information as required by management(d) Participating in the development, implementation and maintenance of academic quality assurance arrangements(e) Participating in appropriate activities necessary to the development of their department/school and of the University Show less
  • Keelvar
    Manager, Marketing Automation & Operations
    Keelvar Oct 2020 - Sep 2023
    Cork Metropolitan Area
    - Oversight and "hands on" administration of marketing automation platform and its integration with other key internal systems and website.- Development of marketing automation programs and models, including lead/audience segmentation, scoring and ranking models, variety of lead nurture/drip campaigns, notification workflows, and more.- Collaboration with team and stakeholders on how to best capture and leverage data from sources such as external digital campaigns, website behavior… Show more - Oversight and "hands on" administration of marketing automation platform and its integration with other key internal systems and website.- Development of marketing automation programs and models, including lead/audience segmentation, scoring and ranking models, variety of lead nurture/drip campaigns, notification workflows, and more.- Collaboration with team and stakeholders on how to best capture and leverage data from sources such as external digital campaigns, website behavior insights, sales/CRM, product, customer support, etc. while keeping in compliance with GDPR and other regulations.- Ongoing reporting on marketing performance and KPIs across a variety of metrics and where those reporting insights may steer marketing decisions.- Creative proposals on how to apply new marketing automation features, best practices, and innovations in marketing tactics that support strategy.Involvement in digital marketing campaigns and other martech tool decisions. Show less
  • Over-C
    Marketing Manager
    Over-C Jan 2020 - Oct 2020
    County Cork, Ireland
    - Develop and execute demand generation campaigns identifying the channels and activities needed to deliver against agreed targets (e.g. MQLs/SQLs and pipeline/revenue- Own and manage the planning and execution of all marketing programs, working across social media, email, webinars, events, digital programs, events and PR.- Establish closed-loop analytics with sales to understand how inbound marketing activity turns into customers, and continually refine the process-… Show more - Develop and execute demand generation campaigns identifying the channels and activities needed to deliver against agreed targets (e.g. MQLs/SQLs and pipeline/revenue- Own and manage the planning and execution of all marketing programs, working across social media, email, webinars, events, digital programs, events and PR.- Establish closed-loop analytics with sales to understand how inbound marketing activity turns into customers, and continually refine the process- Partner closely with the sales team, customer success and other functions to track, measure, analyse and optimise activities with a focus on efficiency and effectiveness- Optimise marketing automation and lead nurturing processes through email, content, and social channels- Communicate program execution and report performance- Manage the marketing budget ensuring that budget is being utilised effectively- Continually optimising website and content to improve rankings, effectiveness and engagement- Co-ordinate with partners, third-party vendors and cross-functional internal resources Show less
  • Solarwinds
    Marketing Manager - National Government
    Solarwinds Aug 2019 - Jan 2020
    County Cork, Ireland
    *Develop quarterly marketing plan based on local market requirements and sales revenue target.*Collaborate with National Government sales leadership, support quarterly sales pipeline and revenue goals by developing and executing relevant demand generation initiatives – including new product releases, channel programs, events, digital demand gen, email marketing for customers & prospects, social media, and customer references.*Adapt global campaigns into local market with strong… Show more *Develop quarterly marketing plan based on local market requirements and sales revenue target.*Collaborate with National Government sales leadership, support quarterly sales pipeline and revenue goals by developing and executing relevant demand generation initiatives – including new product releases, channel programs, events, digital demand gen, email marketing for customers & prospects, social media, and customer references.*Adapt global campaigns into local market with strong understanding of business needs and re-purposing relevant marketing assets to support channel and field sales team.*Work with channel partners on enablement, solution awareness, demand generation, sales promotion, incentives and software trial in the region through channel partner MDF programs.*Proactive planning on local events; execute and tracking of pipelines including booking generated.*Working at the strategic level (generating innovative ideas for growth) and at the tactical level (managing program execution, liaising with local agencies, and tracking for pipelines/bookings).*Manage National Government marketing budget, ensure campaign hygiene in SFDC and hold regular review with National Government sales team.*Support local PR, work closely with local agencies.*Maintain up-to-date marketing customer, prospect and partner lists for the region.*Actively recruit and onboard in-region channel distributors. Show less
  • Solarwinds
    Customer Marketing Manager
    Solarwinds Jul 2017 - Aug 2019
    County Cork, Ireland
    - Work with international marketing teams to ensure holistic marketing plan deployed across geos.- Point of contact for regional sales teams for all customer marketing efforts.- Develop and execute regional sales play strategy and report on engagement.- Work with regional sales and marketing teams on content localization.- Establish regular syncs with local sales teams to receive feedback on marketing efforts and update strategy based on findings.- Reporting on pipe create… Show more - Work with international marketing teams to ensure holistic marketing plan deployed across geos.- Point of contact for regional sales teams for all customer marketing efforts.- Develop and execute regional sales play strategy and report on engagement.- Work with regional sales and marketing teams on content localization.- Establish regular syncs with local sales teams to receive feedback on marketing efforts and update strategy based on findings.- Reporting on pipe create by activity, rep and lead at regional level.- Develop quarterly campaign strategy for local regions with wider customer team.- Actively monitor and optimize campaigns.- Collaborate with sales teams to source suitable customers for case studies, and work with product marketing to develop new case studies by geo/sector/product.- Reporting on weekly campaign performance and campaign milestones.- Assist in execution of regional events for webinars, SWUG (SolarWinds User Group), corporate sponsored events etc. - Coordinate marketing campaigns through international channel marketing teams to ensure partner customer reach.- Work with channel team on channel enablement activities (training, assets, etc.) to encourage customer engagement & customer sales. Show less
  • Solarwinds
    Channel Marketing Manager
    Solarwinds Jan 2017 - Jul 2017
    Cork Metropolitan Area
    *Develop, design, implement and measure programs that drive demand through the Channel, ensuring consistent lead and sales opportunity generation, including digital/Web marketing programs.*Design, implement and evaluate digital and social campaigns for channels such as Google, LinkedIn, Facebook and Twitter*Paid Media: Work with local agencies on program creation and implementation*Email: Work cross-functionally to create, execute & optimise email campaigns*Events: Manage… Show more *Develop, design, implement and measure programs that drive demand through the Channel, ensuring consistent lead and sales opportunity generation, including digital/Web marketing programs.*Design, implement and evaluate digital and social campaigns for channels such as Google, LinkedIn, Facebook and Twitter*Paid Media: Work with local agencies on program creation and implementation*Email: Work cross-functionally to create, execute & optimise email campaigns*Events: Manage promotion, venue set-up and payment, registration and fulfilment*Manage MDF program and channel marketing budget*Support channel partners in the successful execution of marketing activities*Plan and execute bi-annual Partner Summit and plan EMEA-wide technology conferences*Manage the Partner Portal for the EMEA Channel Base Show less
  • Solarwinds
    Marketing Executive - Demand Generation
    Solarwinds Sep 2015 - Jan 2017
    Cork
    Roles & Responsibilities * Ownership of EMEA & APAC social media (paid & organic)* Ownership of EMEA & APAC prospect email calendar* Point of Contact for EMEA customer email calendar* Ownership of all localization requests in EMEA* Responsible for consistent web checks & identifying issues on site/local versions. Creation & management of tickets* Responsible for EMEA SYN program. Selection & creation of assets & working w/DWA on reporting/streamlining program.*… Show more Roles & Responsibilities * Ownership of EMEA & APAC social media (paid & organic)* Ownership of EMEA & APAC prospect email calendar* Point of Contact for EMEA customer email calendar* Ownership of all localization requests in EMEA* Responsible for consistent web checks & identifying issues on site/local versions. Creation & management of tickets* Responsible for EMEA SYN program. Selection & creation of assets & working w/DWA on reporting/streamlining program.* EMEA point of content on SEO activities (drive all UK & German based campaigns & French & German on-page optimization)* Creative resource – drafted into meetings to brainstorm ideas for campaigns & strategy (based on key experiences)* Sales Enablement – working w/IBA team on customer marketing, running webinars, list selection & strategic email marketing etc. Show less
  • Dpfoc
    Digital Marketing & Social Media Manager
    Dpfoc Apr 2014 - Sep 2015
    In my role as Digital Marketing & Social Media Manager with DPFOC I was responsible for the online presence of a diverse range of clients. In this role I created high-quality, compelling content to be harnessed for link building, awareness, and SEO. I also engaged in social media community management across a wide range of networks for a number of clients. Articles and infographics which I have written on behalf of my clients have been published in a wide range of publications including… Show more In my role as Digital Marketing & Social Media Manager with DPFOC I was responsible for the online presence of a diverse range of clients. In this role I created high-quality, compelling content to be harnessed for link building, awareness, and SEO. I also engaged in social media community management across a wide range of networks for a number of clients. Articles and infographics which I have written on behalf of my clients have been published in a wide range of publications including Forbes.com, Yahoo Finance, Adweek, Business Insider, Business.com and Good Reads.As part of this role I did the following work on behalf of my clients:* Draft Digital Marketing Strategy Reports on a client by client basis * Draft Social Media Marketing Strategy Reports on a client by client basis* Write & edit Search Engine Optimised (SEO) On Page Content* Create Infographics* Create Gifographics* Write & edit Blog Posts* Create Interactive Timelines* Create Interactive Map-based Content* Create Quizzes* Graphically design title images for quizzes, timelines, blogs, etc.* Write Press Releases* Write and monitor Blog/Forum Comments* Social Media Management* Reporting & AnalyticsIn addition to writing, proofing, optimising and editing content I liaised with a team of skilled graphic designers to bring the content to life in a visually striking manner.Each of the accounts I managed featured clients from widely varying backgrounds, including the business, technology, education and lifestyle sectors. Show less
  • Fab Education / Professional.Ie
    Digital Media Strategist
    Fab Education / Professional.Ie Jan 2014 - Apr 2014
    My role was to drive the strategy, planning and execution of all online activities. In my short time with FaB Education I built two independent websites for two distinct projects, launched a social media strategy for each project, in addition to unifying the overall look, message and direction of the company. My regular duties included maintaining and creating a visible web presence for all of FaB Practice’s products, design and launch of individual websites for each product, creation of… Show more My role was to drive the strategy, planning and execution of all online activities. In my short time with FaB Education I built two independent websites for two distinct projects, launched a social media strategy for each project, in addition to unifying the overall look, message and direction of the company. My regular duties included maintaining and creating a visible web presence for all of FaB Practice’s products, design and launch of individual websites for each product, creation of relevant content for each website, maintenance of content, launch of social media strategy, generally strategising how best to make the company more visible online. Show less
  • N00Bgaming.Com
    Executive Head Of Pr And Content
    N00Bgaming.Com Jan 2013 - Jun 2013
    Cork
    Maintaining an active web presence by updating social media, writing website content, gaming news and blog updates with an eye to improve SEO, liaising with the ‘gamers’ using a forum format, mediating forums, monitoring press and broadcast coverage of the site and n00bgaming events, arranging gaming events, designing flyers to distribute at events.
  • Google
    Enterprise Support For Google Apps
    Google Jun 2011 - Jan 2013
    Communicating with customers to inform them of upcoming product releases etc, helping them with any issues they encounter with their accounts and processing any complaints, writing emails to customers via a CRM software, being the main contact point for the customer to the company, updating information held on the google help centres.
  • Google Ebooks
    Ebooks Representative
    Google Ebooks Mar 2011 - Jun 2011
    Communicating with customers to inform them of upcoming product releases etc, helping them with any issues they encounter with their accounts and processing any complaints, writing emails to customers via a CRM software, being the main contact point for the customer to the company, updating information held on the google help centres.
  • Dit News
    Editor
    Dit News Sep 2009 - Sep 2010
    Commissioning stories, sub-editing copy, researching stories, writing news stories, designing layout of newspaper, designing layout of magazine, designing website, managing news team and hosting editorial meetings, liaising with printers to assure quality, hiring graphic designers to design website, managing content on website, uploading articles, polls, and images to web.
  • Today Fm
    Freelance Researcher
    Today Fm Apr 2009 - Sep 2010
    Dublin
    Researching newspapers, gathering news diary, assisting in the selection of the running order of the show, researching specific news stories, finding and researching potential interviewees, conducting pre-interviews, writing up a news briefs, assisting in the overall daily running of the show.
  • Abc News
    News Intern
    Abc News Jun 2008 - Aug 2008
    Washington D.C. Metro Area
    Researching stories, writing copy for news packages and autocue, assisting reporters in the field, recording MOS (Man on Street) material for news packages, assisting in the editing of news packages, acting as camera technician for community reporters, assisting in manning the assignment desk.

Clióna Moynihan Skills

Social Media Blogging Journalism Digital Media Press Releases Seo Social Media Marketing Editing Content Management Copy Editing Public Relations Web Content Research Copywriting Digital Marketing Editorial Storytelling Newspapers Writing Proofreading Feature Articles New Media Online Journalism Fact Checking Pop Culture Powerpoint Event Management Marketing Html Css Seo Copywriting Marketing Strategy Marketo Webinars Hootsuite Jira Webinar Management Ebooks Content Marketing Wordpress Web Content Writing Search Engine Optimization

Clióna Moynihan Education Details

  • University College Cork
    University College Cork
    First Class Honours
  • College Of Management & It
    College Of Management & It
    Digital Communication And Media/Multimedia
  • College Of Management & It
    College Of Management & It
    Web Authoring
  • Dublin Institute Of Technology
    Dublin Institute Of Technology
    2.1
  • Washington Ireland Program
    Washington Ireland Program
    Leadership Program
  • Colaiste Muire, Crosshaven
    Colaiste Muire, Crosshaven

Frequently Asked Questions about Clióna Moynihan

What company does Clióna Moynihan work for?

Clióna Moynihan works for Munster Technological University

What is Clióna Moynihan's role at the current company?

Clióna Moynihan's current role is Assistant Lecturer.

What is Clióna Moynihan's email address?

Clióna Moynihan's email address is cl****@****ail.com

What schools did Clióna Moynihan attend?

Clióna Moynihan attended University College Cork, College Of Management & It, College Of Management & It, Dublin Institute Of Technology, Washington Ireland Program, Colaiste Muire, Crosshaven, Technological University Dublin.

What skills is Clióna Moynihan known for?

Clióna Moynihan has skills like Social Media, Blogging, Journalism, Digital Media, Press Releases, Seo, Social Media Marketing, Editing, Content Management, Copy Editing, Public Relations, Web Content.

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