•Since 1997 I have photographed and managed a staff of photographers dedicated capturing world-class standardbred and quarter horse racing in Southern Ontario. Over the last 5 years my focus on social media, including Instagram, Facebook and Twitter has increased dramatically.•My images appear regularly in newspapers, magazines and websites across North America, Europe, Australia & New Zealand.•I have also been responsible for photographing banquets, awards dinners, fundraisers & golf tournaments all with the purpose of printing, framing and distributing the photos to clients on the spot as well as posting to social media.•My early career:-Photographer for world-class events like the Olympics and the World Series.-Documentary photographer doing stories such as "AIDS orphans in Albania", "Life in Ukraine".-Staff photographer and page designer at the London Free Press (London, Ontario).