An accomplished in sales and business development with full and complete experience in the international travel industry. With strong sales and marketing expertise combined with staff and office management skills, I have a proven track record of setting up and developing start up companies. Together with excellent interpersonal skills and the ability to inspire, lead and motivate, I am passionate and enthusiastic about all areas of travel.

Six month contract working on National Accounts

Approached by MSC Cruises to fulfil the role of Commercial Director – to introduce their new fleet of ships to the UK trade and consumer • Developed strategic working environment in house, expanded the field sales team and sales support teams.• Introduced bi-weekly newsletter by email to trade • Wrote and introduced the first MSC travel trade training programme• Responsible for PR, sales and marketing budget for trade and consumer• Ran MSC first Travel Trade road show at 35 venues nationwide• Initiated various affinity marketing campaigns including Carluccios Restaurants• Significantly increased MSC distribution channels in the UK and Irish Travel Trade• MSC brochures racked for the first time with TUI, Going Places, First Choice and Thomas Cook.• Developed a Key Account support programme

Self-employed consultant to move Franchise forward.Responsible for launching new products (AMA Waterways) and reorganizing sales and marketing focus for Star Clipper • Responsible for the recruitment & training of new franchisees • Developed strategic working environment and sales support team • Undertook a range of projects including research and development of new general sales agencies• Responsible for sales and marketing for Star Clipper product to travel trade

Cruise Collection – Victoria Travel • Established The Cruise Collection - a general sales agency as a division of one of the UK’s largest cruise agents. • Built a portfolio of cruise lines, Including Dolphin, Majesty, Commodore, Renaissance and the Big Red Boat and established all theses brands in the UK market.• Successfully chartered various cruise ships, including the Black Prince, Braemar and Albatros.GoCruise Franchise • Developed GoCruise from scratch – the first travel franchise in the UK, specializing in the cruise market• Sold to non-trade – initiating and developing manual, operations, four day sales and marketing course• Continued to successfully operate, based on my guidance, with 35 franchisees throughout the UK and Northern Ireland and £9m plus business• Responsible for all advertising, sales, recruitment, training and follow up support.• Cost of the Franchisee was £9,995