Clive Pearson Email & Phone Number

Worcester, United Kingdom

Supporting a number of B2B SME clients to grow, develop and expand. Ultimately generating more leads resulting in increased sales and market share.Creating and executing highly effective tactical marketing plans that are focused on the business needs, objectives and resources. Advising, supporting and implementing on Strategy, Branding, Communications, Objectives, Targets and Tactics to ensure the organisation is clear and focused.Delivered successful tactical plans that included website relaunch, exhibitions and events, internal and external communications, literature and collateral, product launches, press campaigns, email and social media, PPC, brand analysis, competitor research, marketing research and sales support material. All of which have contributed to increased:✅ Leads and enquiries✅ Sales ✅ Market share

Worcester, United Kingdom

Droitwich

Created a new identity as a umbrella brand, bringing together all the partner and sub brands. Re-positioned the organisation as a solution provides. With full responsibility for all marketing activity across the business on a domestic and international basis. This includes ✅ Strategic Planning✅ Tactical Campaigns✅ Events✅ Digital Media✅ Traditional Media✅ Branding✅ Websites✅ Communications

Frome, Somerset

Responsible for marketing in the IBM Run Rate Channel for ALPS (Austria & Switzerland). Contract position.

Mitcheldean, Gloucestershire

Responsible for the companies marketing activities. Driving the business forward through the intelligent use of marketing. Using digital and traditional methods to increase the companies activity and contribute to the bottom line.

Malvern, Worcestershire

Responsible for planning, managing, executing and project managing the strategic and tactical marketing programmes within the UK and mainland Europe. Developing, managing and integrating promotional campaigns, with full budgetary responsibility, includes:✅ Advertising✅ PR✅ Exhibitions and events✅ Direct marketing✅ Social and new media✅ PPC, Google Adwords and SEO✅ Tele-sales

Undertaking and offering a variety of marketing services including brand management, brand ID, communications, corporate and brand strategy, business development, advertising, media buying, PR, exhibition and stand management, online strategy and tactics and print.

Birmingham, United Kingdom

Responsibilities included maintaining and developing the business unit. Identifying commercial opportunities with new and existing clients as well as partners for new products and market developments maximising effectiveness and contribution of the £1m business unit. Monitoring market development and progression to identify future opportunities. Undertaking internal and external sales activity with key accounts. Carrying out strategic review of the business unit.

Birmingham, United Kingdom

Responsibilities included developing business portfolio of existing clients, identifying business opportunities with both new and existing clients. Managing and maximising financial contributions for the department and the company.

Droitwich, Worcestershire

Responsible for the UK & European marketing, including, exhibitions, literature & brochures and agent & distributor support. Projects completed were 3 key exhibitions; K95 (Plastics Dusseldorf), SaudiPlas 95 (Plastics, Saudi Arabia), Interplas 96 (Plastic, Birmingham), Agents/Distribhutor Support Manuals, Corporate Video, Sales Suupport Manuals, Literature & brochures and advertising.

Project managed the delivery of a 350sqm., double deck exhibition stand at the UK's largest packaging exhibition, Pakex 95. It was an extremely successful exhibition stand, achieving all the targets and objectives that were set. It was so successful that the company repeat the same exhibition stand at Interpack a few years later.