Clive Reffell, Content Marketing And Crowdfunding Specialist Email & Phone Number

Greenwich, London

Comanche provides marketing services for SMEs and startup businesses, particularly Content Marketing and Social Media Management. Plus independent crowdfunding advice on how to raise money for a business or a worthy cause (though not for personal appeals). Please contact me and together we can assess the feasibility of your plans and let's create a tailored marketing strategy or get you ready to crowdfund. I can also provide an on-going Campaign Management service to implement some or all of the marketing activities appropriate for small businesses - database creation and management, e-mail marketing, social media account management, website content, PR, online and offline advertising, video production, copywriting, brand design and event management.

Crowdsourcing Week is committed to educating decision makers on the power of the crowdsourcing ecosystems and the positive impact it can have on their brands and their stakeholders. I am a content creator and publisher for their international media platform https://crowdsourcingweek.com/, keeping readers and followers around the world up to date on developments in all aspects of the dynamic crowd economy.

London, England, United Kingdom

Residents in charity-owned accommodation for armed forces veterans face eviction by the charity trustees who are supposed to safeguard their welfare. The Trustees want to sell the site that they have allowed to fall into gross disrepair. The residents want them to prove they have a legal right to sell the land owned by the charity, and for the Charities Commission to investigate alleged collaboration between the Trustees and the buyer they want to go ahead with - Chelsea Football Club. The Residents' Action Group will need funds for legal costs.

CrowdInvest is a crowdfunding platform that will soon launch in the UK. It will provide personal investors with opportunities to buy equity in privately-owned tech startups in emerging economies, including India, the Middle East and Africa. I write original articles and post social media content, all related to crowdfunding.

London, United Kingdom

I was responsible for transactional trading and client and supplier relationship management at corporate barter trading company Newgate Trading Europe Ltd.

London, United Kingdom

Late in 2010 I briefly revived my marketing and research consultancy, focussing on business development.

London, United Kingdom

Falcon was a corporate barter trading company which enabled clients to effectively pay some of their advertising bills and other marketing costs with volumes of redundant or slow-moving stock. This reduced their cash outgoings and maintained the full value of the goods, rather than require the client to have to sell them at a highly discounted cash price to dispose of them, often at a loss. Clients thus achieved highly cost efficient and effective stock disposal, and improved their future cashflow.I ran Falcon's trading with media owners, getting them to agree to a level of payment in values of goods and services rather than 100% cash, and was responsible for c.65% of annual turnover.

Provided marketing and media research support to a range of media owners, from as large as Clear Channel UK (part of the world's second largest billboard contractor) down to local commercial radio stations, and as varied as audio entertainment channels in Asda and Superdrug. I provided it to generic commercial radio industry marketing organisations in Israel, South Africa, Finland and Japan. I also spoke at conferences and seminars in Poland, Ireland, Costa Rica, Hungary and Belgium.Adviser to EGTA, a Brussels-based European organisation for independent media sales companies.

The RAB was the catalytic change agent that was largely responsible for transforming advertisers' perceptions of Commerical Radio and doubling its share of UK display ad spend in the six years from '92 to '98. I was a founder member and senior manager within this high performance team that operated with high degrees of autonomy and empowerment to develop innovative insight delivered in a convincing and credible manner through a wide mix of b2b media channels.

Responsible for media strategy and planning for several retail clients including Halfords, Adam's Childrenswear and a regional electricity supplier. This was the last of a series of all-media planning and press, radio and outdoor media buying roles in full-service ad agency media departments at O&M, Leo Burnett and the Saatchi & Saatchi Group.

I worked mostly on planning multi-media campaigns and buying press schedules for fmcg brands including Express Newspapers, Cadbury's, 7-Up and Kraft Foods.

KMP was an independent Top 20 UK advertising agency focussed on brand building. I worked on some major brands, planning media campaigns and buying all media bar tv for clients across a wide range of product sectors, including alcohol (Carslberg and Gonzalez Byass), telecomms (BT), motors (Mazda), travel and tourism (Air Malta, Malta Tourist Board, DFDS Ferries), and household durables (Glow-worm boilers).Won the NABS Advertising seven-a-side rugby tournament in the Carlsberg team in 1982 and '83. Played for the English Advertising Agencies' rugby team.

My first agency role was as a UK and international press campaign planner and buyer for the agency's in-house specialist unit handling direct response advertisers. I used the standard industry research data from NRS and TGI, and also built good relationships with media sales teams to get the best discounts and positions for our clients to enjoy top results. Clients included the Bertelsmann-owned Leisure Circle book and record club (the largest in Europe at the time), the Government's Central Office of Information, American Express Cardholder Recruitment, the National Dairy Council, and the Aga Khan's luxury resort of Costa Smeralda in Sardinia. It was very good grounding to start my advertising career working on advertising based on and measured by solid results.

Pg Diploma In Direct And Digital Marketing (B2B), Passed With Credit

A post-grad level qualification confirming professional proficiency across all aspects of traditional offline media and paid, owned.

Rya Day Skipper, Yacht Sailing

The qualification recognises I am able to plan and navigate courses and competently lead and instruct a crew sailing a 40 ft yacht to meet.

Post-Graduate Professional Diploma In Management, A Masters Degree Level Business Management Qualification

Work for this qualification drew largely on personal business experience related to contemporary business management models and concepts..

Education record

'A Level' Economics, Geography And Art.

Activities and Societies: Represented the school a lot at rugby, football and athletics, and to a lesser extent at basketball.