Since 2014 I've provided advice and hands-on marketing support for SMEs and startups on a freelance basis. This includes writing articles used for Content Marketing and Social Media account management, often on a B2B basis. Maybe the roles and benefits of this sort of activity need some explaining - so give me some time and I'll be happy to.I particularly enjoy working with people and organisations who want to use crowdfunding to raise funds to launch a startup or grow a business, or to raise funds for a compassionate cause. I have immersed myself in crowdfunding for almost 10 years, and in this time I have heard the questions and answers at hundreds of early stage funding pitches. Deciding a crowdfunding marketing strategy and preparing and executing crowdfunding marketing plans may appear straightforward, but what you see when you look at other people's projects online is just the tip of an iceberg sitting above the waterline. I know what's underneath.To me, each crowdfunding project is an ultimate direct marketing campaign. There's a start date, an end date and a financial target. Most times, if you fall short of your target you'll get nothing, and that's whether you're offering a new product or equity in your business. It really makes people work hard - don't let it be in vain! By breaking your campaign in to key elements I can improve the chances of success at each stage.Whether you're crowdfunding or not, in addition to a wealth of practical marketing experience gained in a 30+ year career I have also studied to gain top class diplomas in advertising, direct and digital marketing and business management. My range of skills and knowledge enable me to make a unique contribution to SME marketing campaigns and crowdfunding projects, large or small.